Social Analytics Deep Dive: NLP for Every Occasion
What's the big deal about NLP – or Natural Language Processing? Well, it's the only way you'll ever be able to precisely target shoppers no matter what the occasion. Here's how. Conversation = clues You might think you know who your audience is and what they want, but...
Why Image Recognition Is So Important
Social media is a land of shortcuts – limited characters, abbreviated, coded languages like "netspeak," 20-second looping videos, and all manner of images. Are your social analytics tools capable of image recognition? Here's why they have to be. Images are everywhere...
13 Interoperable Social Media Analysis Tools for Everyone on Your Team
Keeping pace with competitors increasingly relies on integrated automation accessible across business units. Here are 13 interoperable social media analysis tools your entire team can use. 1. Agorapulse Social analytics alone are no longer enough to make a tool...
Why Analysts Love Accuracy & You Should Too – Part 1
Given that social analytics is an automated process, the assumption might be that accuracy is a given. But any social analyst will tell you there are several ways presumed accuracy is thrown for a loop. And it's a really big deal. Why "close enough" isn't Why does...
2018 Analytics Tools Checklist for Social Media Managers
As 2018 approaches, new trends in social media mean taking a fresh look at your social analytics tools is a good idea. Here's what you'll need your tools to do for brand success in the New Year and beyond: Differentiate between similar channels You may think one...
Comparing Top Social Listening Solutions – Is NetBase Really Better?
When it comes to social listening solutions, everyone is ready to spin a good story – our competitors included. So when comparing solutions like Brandwatch, Crimson Hexagon, and others against NetBase, who comes out on top? It depends on whether you like non-fiction –...
NetBase Instant Search Grows at Over 4,175% since its Launch in Early 2017
When we talk about using social analytics for more than just marketing, one area we speak of is product development. Let's look at our popular Instant Search tool to illustrate how this ongoing analysis is applied - and how it has grown an amazing 4,175% since its...
5 Features Social Listening Solutions Must Have
If all social listening tools share the goal of shining a light on consumers' social conversations, how do you know which one to choose? Here are five features we feel elevate social listening tools from average to a powerful force for social intelligence. 1....
Which technologies and consumer trends are changing apparel retail?
A strategy team at a major apparel retailer was wrestling with two research tasks. First, they wanted to discover emerging trends in consumer purchasing behavior, aside from fashion trends. Second, they were eager to better understand the expansive apparel retail...
How to Define and Align Brand Values for Social Engagement
Social engagement comes down to connecting with consumers where they live emotionally. So how do you do that? By defining what matters most to you and to them, and finding that crossover. Social listening with purpose Brand values aren't one size fits all. They don't...
5 Great Ideas from 2017 NetBase LIVE NY
NetBase LIVE NY, held at the Millennium Hotel near Times Square in New York City, convened a sold out conference of social media professionals over the course of two days to talk tools, tactics and technology. From over 30+ speakers and panelists that graced the stage...
Powerful Lessons in Applying Social Analytics at NetBase LIVE 2017 LA
There's nothing like our annual NetBase LIVE conferences to get you fired up for brand domination over the next year and beyond. If you weren't able to be there in person, check out tomorrow's recap of our New York event, and read on for a recap of our time in Los...
Augmented Reality and Why You Need Sentiment Analysis
When new technology like augmented reality (AR) comes along, it's tempting to jump on the bandwagon blindly. But assumptions can be costly – and with sentiment analysis tools, they're unnecessary. Now is the time for research It's entirely possible AR is the wave of...
Enterprise Social Listening Platforms for Top Brands
Social listening is a non-negotiable part of operations for businesses and brands of all sizes. Enterprises, however, have even greater stakes when it comes to mining for and applying social insights. Here are the distinctions that matter for top brands. You're not...
Consumer Sentiment & Other Things Your Social Media Audit Missed
The importance of a periodic social media audit can't be overstated – you have to know the impact of your efforts. But if you're not looking at the right information, your audit won't be accurate – and neither will your subsequent actions. It's not a numbers game The...
How to Gather Competitive Intelligence from Social Sites
With all the options consumers now have, competitive intelligence is crucial to brand survival. But how do you extract useful insights from social sites to ensure you're not only keeping up with, but besting the competition? Here's the answer: Apply social media...
Getting Started with Instagram Monitoring & Analytics
Social media marketing relies on eye-catching visuals to draw consumers in – so it's no surprise Instagram is such a popular platform. If you're not sure how to approach Instagram monitoring, here are some tips for gathering the analytics that matter. Who's on...
How Does Social Media Impact Consumer Dining?
18 Restaurant brands, what drives your audience to dine – and to share their experiences on social media? The NetBase Social Media Industry Report 2017: Restaurant Brands is full of insights you can apply – but all brands can use the same approach to craft new...
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