NetBase Retail Industry Best Practices Guide 2018
How can retailers use social analytics to thrive and grow in the era of "me-commerce?" The NetBase Retail Industry Best Practices Guide 2018 has the answers! The tactics highlighted below will apply especially if you're a brand or category owner growing your brand, a...
The Future Laboratory uses Quid to build The Trends of the Trends 2018 report
As we kick off the new year, many companies have the same question - what are the biggest trends that will influence my business this year? There are many ways to approach this question; one of which is to read through countless trend reports published by thought...
The Best Ways to Measure Social Media During Super Bowl 2018
For football fans and marketers alike, the stakes are never higher than during the Super Bowl. Sensationalistic ads abound, hoping to capture the attention of a massive viewing audience, during a brief, expensive window. Here's how to use social media analytics to...
The Beginners Guide to Social Media Competitive Analysis Tools
New marketers have a lot on their plates – including getting up to speed quickly on how social media competitive analysis tools work. How do you know which are best suited to achieving your brand's goals? Define goals First you need to know what those goals are. Are...
2018 Social Media Analytics Guide for Restaurants
All brands share the need to define and grow their business, build better campaigns, increase engagement, and improve their overall customer experience – and social media analytics are the best way to do that. Our 2018 Restaurant Industry Best Practices Guide serves...
15 Social Media Competitive Analysis Tools for Non-Marketers
Marketers know the importance of social media monitoring tools for business objectives like competitive analysis – but what about non-marketers, or those new to the game? Smaller brands in particular may find marketing becomes the concern of the CEO/Founder, or...
Social Media 2018 Financial Services Report | NetBase
Social media analytics are all about reaching your audience authentically as individuals. When the topic is as sensitive and personal as money, it's all the more important to skillfully use them. The newly released NetBase Industry Report 2018: Financial Services...
Social Listening for CEOs: A Guide to What Marketing Is Doing & Why
Even for hands-on style CEOs, social listening – and social marketing – can seem a bit mysterious. Here's how and why your marketing department is proving its worth and then some. Unlocking the secrets of your audience's deepest desires Whatever you think your...
Data-driven Campaign Strategies for 2018
What does social data offer your campaign strategies? Everything. Whatever campaign your brand mounts, your plans must be backed by social insights – and kept on track by them every step of the way. Here's how. Be ready to capitalize on moments as they present When...
Social Listening for Exceptional Event Management
The use cases for social listening don't stop at retail marketing. In fact, social analytics can support almost any brand or business endeavor. Here's how to use social listening to boost your upcoming events. The great idea you never knew you needed You may think "if...
Social Success Stories to Inspire Your 2018 Strategy
We can tell you all day that social media analytics are worth using – but we know the results of our customers hold much more sway. With that in mind, here are a few social success stories from the past year to get you excited about all that's possible in 2018. The...
8 Resolutions Every Social Media Manager Must Make
As 2017 comes to a close, consumers are making lists of resolutions to tackle as the New Year begins. Brands should do this as well – and here are 8 suggested resolutions if you're coming up empty. 1. Take stock and make plans You can't know where you're going without...
Image Recognition Trends to Track Carefully in the Coming Year
Any forward-thinking brands tracking trends that will matter in 2018 must surely include image recognition in their social monitoring. Even before tech like AR and VR explode, image recognition will have a "moment" – and you want to be on the right side of it. Why...
Sentiment Analysis: How to Dominate a Market
Typically when we talk about sentiment analysis, we talk about the importance of real-time insights to inform your brand's present and future. But sometimes it's worth looking back at how you arrived where you are – so you can understand how to approach the next...
6 Ways Image Recognition and Analysis Help Your Brand
Just as brands have finally accepted social listening as a necessary part of operations they're asked to change things up and focus on visual listening as well. In case you're tempted to "wait and see," here's what image recognition and analysis does for your brand....
Taking Customer Care Beyond What Competitors Offer
Customer care is a huge area of differentiation for brands fighting for a foothold in the customer experience landscape. So how do you compete effectively? Your success depends on customer satisfaction First, let's recap the importance of customer care to brand...
Ask the Experts: 2018 Social Media Marketing Trends
As social media changes in 2018, what trends should social marketers keep an eye on? We've rounded up a few experts to weigh in on what to expect in the coming year. Social listening will finally be taken seriously The value of social data is well proven, but...
Alert! Dangers of 3rd Party Add-ons for Social Media Analysis
Add-ons can be huge time savers – when they work. Some jobs – like social media analysis – require tools with a bit more oomph. Here's why 3rd party social analytics add-ons are a bad idea: You can't rely on accuracy of data If the data you're analyzing isn't...
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