What is Digital Intelligence and How is it Used?

Markets are in a constant state of flux, and our online world ensures that brands must stay on their toes to keep up with shifting market conditions. It’s not enough to put out a great product, and hope everybody loves it. A competitor that has done their digital...
What’s Your Social Media Competitive IQ?

What’s Your Social Media Competitive IQ?

Social media monitoring tools not only inform brands about consumers, but they enhance growth and stimulate improvement by teaching about where competitors have gone wrong and what they’re doing right. So what, exactly, can you learn from the competition on social?...

Has Global Luxury Fashion Hit A Bubble?

Has Global Luxury Fashion Hit A Bubble?

Whether you call it a bubble or a hiccup, luxury fashion is experiencing head on disruption. Having enjoyed a protracted, seemingly incombustible luxury brand sales surge for several years, the luxury fashion bubble is now plagued with unprecedented disruption on...

Taking Social Listening Beyond Customer Care

Taking Social Listening Beyond Customer Care

The potential of social media extends far beyond customer service and reputation monitoring. With real-time access to audience data and trends, successful brands are doing more than just listening in – they’re opening up the conversation. Here’s how: Driving...

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