The Best Social Media Monitoring Guide for Brands

There are endless conversations happening in your category online – right now. And your brand may or may not be mentioned in them, but that doesn’t make these conversations any less relevant. Let’s see what you can learn from them, and why they...
Global Fashion Month Skirts the Mold

Global Fashion Month Skirts the Mold

Fashion’s ecosystem is experiencing a back to the future swing. I’m not referring to the 90s wide-legged women’s pantlegs sailing down the runways - sure to trip up any New York fashionista the moment she steps off a curb - but rather, an existential crisis propelled...

Stop Shouting: Why Targeted Social Listening is Essential

Stop Shouting: Why Targeted Social Listening is Essential

When it comes to digital marketing, everyone wants to know what they should/shouldn't do to get their brands out there. On the shouldn't side, the biggest mistake brands make is talking too much about themselves – forgetting that it's called social listening for a...

5 Days in Austin – Our SXSW 2016 Recap

5 Days in Austin – Our SXSW 2016 Recap

SXSW is not an experience that can be easily put into words – but that doesn't mean we won't try! As you can tell from the images below, we had a BLAST at SXSW – and we wanted to share some highlights. So what did we do for a week? Besides getting zero hours of sleep,...

NYFW – Bellwether of New Fashion Ecosystem

NYFW – Bellwether of New Fashion Ecosystem

Disruption is the new fashion ecosystem, and the only way to compete, create and cultivate is within the social sphere.  Hence the imperative of social intelligence and listening. “Everyone drank the Kool-Aid for too long, but it’s just not working anymore,” exclaimed...

10 Reasons to Fall in Love With Social Audience Marketing

10 Reasons to Fall in Love With Social Audience Marketing

It feels like we've been living with social media forever. But in the context of global business practice, it's still fairly new to the list of essentially mandatory facets of company management. Using the official clients provided by social media companies, we've all...

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