What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. Nowadays, social media users like, comment, and share posts about brands...
Is Paris Couture The Cat’s Meow of Digital Fashion?

Is Paris Couture The Cat’s Meow of Digital Fashion?

Whither haute couture? After all, it’s an industry in which the number of hours spent on creating a singular gown is more important than the price tag. Or has it nattily billowed through chiffon cloud superfluities, transmogriphying from an arcane aristocratic...

Social Media Listening and the Changing Marketing Landscape

Social Media Listening and the Changing Marketing Landscape

The worlds of agencies, brands, and platforms are colliding as brands move social media listening to the forefront of their marketing strategy – often with their own in-house point person. That doesn't mean agencies have nothing to offer – they just need to add social...

5 ‘Must Nots’ For Social Media Marketers

5 ‘Must Nots’ For Social Media Marketers

The topic of social media marketing often sparks conversations about trends. Seems there's always something "trending" somewhere, and a digital marketer's job is to know how to access that information and apply it well. But not every idea is a good one, as the next...

Why Social Media Listening Will Rule Marketing in the Future

Why Social Media Listening Will Rule Marketing in the Future

We've spent the past few weeks looking at the evolution of marketing, and how combining the old methods with the new can enhance digital marketing insights. But will that hold true as social listening and social selling continue to evolve? Or are marketers forming new...

Keeping The Pulse of The Primaries With Sentiment Analysis

Keeping The Pulse of The Primaries With Sentiment Analysis

Politicians are brands – that much is clear. They aren’t selling services, but each offers a distinct value set that generates an audience response. And this response determines who will be successful and who will go home. That means it’s really important for them to...

David Bowie – Fashion Chameleon and Influencer

David Bowie – Fashion Chameleon and Influencer

“I take some comfort in the idea that David Bowie, the master of reinvention, has probably just evolved into something so spectacular that we as mere mortals cannot comprehend it on this plane of existence.” This is a glimpse into how David Bowie’s passing last week...

Social Listening Takes the Oscars to New York

Social Listening Takes the Oscars to New York

On February 25, just ahead of the Academy Awards at the end of the month, NetBase Marketing Manager Sean Chauhan, joined by Ted Tagalakis, Marketing Science and Digital/Social Media Strategy Director for Ames Scullin O'Haire Advertising, will speak at the Brand...

How Social Media Listening Complements Demographic Targeting

How Social Media Listening Complements Demographic Targeting

Demographic targeting is quick to gather and implement, while psychographic data gleaned from real-time social media monitoring offers greater dimension of consumer emotions. Your digital marketing strategy needs both, and here’s why: Demographics are the foundation...

Social Media Listening Offers Specifics Other Options Miss

Social Media Listening Offers Specifics Other Options Miss

In our discussion of the evolution of marketing, and who takes the prize in the battle of old-school vs. new-school marketing techniques, we've found there's still plenty of room for traditional strategies. And yet… Social media listening gifts us with unique insight...

Facebook Topic Data Now Available for Marketers Everywhere

Facebook Topic Data Now Available for Marketers Everywhere

 Our ability to offer marketers a full, dimensional social picture is something we pride ourselves on. And it's about to get better. Starting February 9, NetBase customers will have access to the anonymized, aggregated data of 1.59 billion Facebook members, and the...

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