New Audience Fingerprints for Audience Segmentation & Analytics
Every marketer does customer segmentation in order to understand the audience and create customized marketing programs that speak to targeted segments. Segmentation based on social media analytics was not possible until recently. With the proliferation of social...
Understanding Beliebers: Word2Vec + Twitter
Do you know what an “Arianator” is? Even if you have never seen the term before, you can intuit its meaning when it occurs alongside another word used in a similar way. Here is “Arianator” used in the same context as “Belieber”: Arianators are the best fandom!!! We...
A Quick Glance Inside the NetBase Analytic Platform
Over the years, the NetBase Platform team has solved many interesting, yet challenging, problems and built a powerful analytic platform that is capable of analyzing hundreds of millions of documents per day with near real-time latency. Here is a quick look at a few...
School Yourself on Your Competition During Back-to-School Shopping
With so many consumers spending on back-to-school gear in the coming few weeks, there’s sure to be an uptick in social media discussions about the brands supplying said gear – which equals a huge opportunity for brands to collect some serious social data about...
Why Visualization Matters for the CMO
Can boardrooms afford to look the other way on social? The answer to the question is a resounding NO. There’s more opportunity than ever before to access, distill and visualize social information in a way that helps executives mitigate risk, sustain positive brand...
The Best Infographic Ideas and Topics
Are you looking to increase visitors to your website, gain awareness of your brand and generate engagement with your audience? Consider turning toward a content marketing strategy. Why? Content marketing is well intertwined in the SEO landscape today – with quality...
How to Source New Product Ideas Using Social Listening
Because sourcing ideas for new products and services falls under the innovation umbrella, some companies may look at it as something that happens off in a Research & Development silo, where social media doesn’t apply – but nothing could be further from the truth....
‘Brands Bring the Noise’ to SXSW 2016 – With Your Help!
Though some might feel like they’ve only just come down from this year’s SXSW rush, it’s already time to start looking ahead at the panels you’d like to see at SXSW 2016 – and NetBase is in the running (and we want your vote)! And after you read this, you’ll be...
Solving the Recovery Problem: Using Cassandra for Data Deduplication
Background At NetBase, we have been thinking about building a common deduplication (“dedup”) service for a long time. When we recently needed to add a large amount of data to our real-time index pipeline without duplications, we began to design a service that could...
Porting Grammars for Sentiment Analysis
Customers started requesting sentiment analysis and other Natural Language Processing (NLP) functionality for Dutch approximately two years ago. But back then, we were still quite busy developing our NLP functionality for German, Spanish, and other major languages, so...
Why Customer Reviews Matter: A NetBase Customer Exclusive
People are always more apt to use a product or service that comes highly recommended from a trusted source – and our software is no exception. Customer reviews placed on the right websites can be highly influential toward bringing new clients to your site, and, in our...
Be the First to Know With Any Mention Alerts
As Social Media has begun impacting departments outside of marketing, it is crucial to be the first to know what’s being said about your brand online. NetBase is now proud to offer Any Mention Alerts; an alerting capability that allows our customers to know when a...
GOP Debates: The Power Of A Sound Byte & Understanding Sentiment On Twitter
You may think the clear winner in the GOP debate last night was Trump, because he racked up the most mentions – but that all really depends on your definition of “winner.” With two debates happening the same night and sheer quantity of Republican candidates to pick...
The Results are in: Surprising Trends in Beauty and Skincare
Our highly anticipated Brand Passion Report on Beauty and Skincare recently made its debut, and the results have generated quite the buzz. Our report, which includes analysis of more than 200 million social conversations over a two-year period, set out to identify the...
Whither New York Fashion Week Men’s?
After spending a decade in the wings of women’s Fashion Week, NYFW: Men’s recently hosted its own singular event. Long overshadowed—and equally overdue by some accounts—by the high profile pomp of annual seasonal global women’s catwalks, men’s collections, and their...
New NetBase Partnership Brings Facebook PYLON Access to Our Customers
Thanks to a new partnership with DataSift, the Human Data Intelligence provider, NetBase is bringing Facebook topic data to our customers. Facebook PYLON is the only way for brands and agencies to understand all of Facebook’s audience and gain insights into their...
Enterprise Social Visualization Best Practices: Run your business at the speed of social
Executives today have the opportunity to see visualization of social media analytics on a large-scale in real time. Picture a wall of oversized flat screens with scrolling images and numbers that quickly provide insights on the most shared images from your product...
The Next Generation In Social Analytics At Scale Is Already Here
Understanding what’s happening in your category RIGHT NOW can be helpful knowledge to have in order to drive growth and focus campaign efforts. For instance knowing when something game-changing is happening. Knowing where, why, and who is driving it – and then taking...
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