Consumers Crave Year-round Consideration This Pride Month

After many years of battling for recognition, the gauntlet has been thrown, with consumers wanting brands to do better this Pride Month – and year-round. We’ll explore how the conversation has shifted, who is leading it, and will offer tips for brands that want to...
If Social Media Decided the Oscars

If Social Media Decided the Oscars

As awards season continues with the upcoming Academy Awards later this month, there's a lot of buzz on social media about the nominees – and who might emerge victorious. But what if that buzz really decided the outcome? Who would win if it were up to social users...

Precision Marketing Is Here to Stay

Precision Marketing Is Here to Stay

Just as you'd never consider not having a website, precision marketing is fast becoming a staple of digital marketing – and it's one you don't want to ignore. Here's why. The whys and wherefores Digital and social media marketing merely provide the "where" for your...

Winning the Super Bowl: A Marketer’s Guide

Winning the Super Bowl: A Marketer’s Guide

The Super Bowl is a unique marketing moment for brands. It's a chance to get reacquainted after consumers have recovered from holiday shopping, and gain exposure before Valentine's Day campaigns begin in earnest. What tactics have helped brands "win" in the past, and...

Social Media Says: January To-Do List for Businesses

Social Media Says: January To-Do List for Businesses

January is a great time for taking stock of where your business or brand is – and where it's going. What are the must-dos brand marketers should focus on? We put our new Instant Search tool to work to demonstrate a few tactics worth applying. Take social audiences'...

Social Listening Success Secrets

Social Listening Success Secrets

All brands hope unlocking the mysteries of their target audience using social media listening will breed success – especially when some brands make it look so easy. What's the special sauce the rock star brands use to maximize their social analytic efforts? We're...

The Top 10 Social Listening Mistakes of 2016

The Top 10 Social Listening Mistakes of 2016

As brands strive to embrace constantly evolving social media listening best practices, inevitably they'll make a mistake or two. To save your efforts, here are 10 social listening mistakes to avoid in 2017. 1. Discounting consumer emotions Culprits: Birchbox and...

Why Now Is the Time to Capture the Gen Z Market

Why Now Is the Time to Capture the Gen Z Market

If the generation gap is generally understood as foundational differences that boil down to "old vs. young," it's tempting to think Gen Z and Millennials have more in common than not. These generations may be closer together than those past, but Gen Z is not simply a...

The Top Social Media Advances of 2016

The Top Social Media Advances of 2016

As 2016 winds to a close, we'd be remiss not to discuss the big changes this year brought to social media. These advances prove the unpredictable fluidity of the social landscape, and the importance of keeping up with emerging trends – lest you put all your brand's...

4 Reasons to Join Us at NetBase LIVE This October

4 Reasons to Join Us at NetBase LIVE This October

      NetBase LIVE – our 3-day social media conference – is just a few weeks away. Whether you've got your tickets and are looking forward to the event, or are debating whether you should join us (you should!), here are 4 reasons to get excited: 1....

Mastering Your Social Sentiment Analysis

Mastering Your Social Sentiment Analysis

Nothing is more important to understanding and connecting with consumers than social sentiment analysis. So you don't want to just dabble in sentiment – you want to become a full-fledged master. Here's how: The truth is out there It's easy to make assumptions about...

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