NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...
A Social Media Monitoring Matrix to Guide Marketing Efforts

A Social Media Monitoring Matrix to Guide Marketing Efforts

If you fall into the camp of knowing social media monitoring should be a key element in your marketing strategy – but aren't exactly sure what to do – you're not alone. Here is a brief "how to" guide for shaping your marketing efforts. Monitor for trends Anytime...

Social Listening Tools of Tomorrow

Social Listening Tools of Tomorrow

What consumer data will inform brands and marketers in the future? And how will they access this data? We have some ideas. More connections = more to monitor Big Data is already powering the strategies of brands with regard to design, manufacturing, marketing, sales,...

NetBase LIVE 2017: Coming This October in NY and LA

NetBase LIVE 2017: Coming This October in NY and LA

We don't like to think about summer's eventual end – so we're giving you something to look forward to when fall finally hits. Our NetBase LIVE conference will make stops on both coasts this year – and there's a lot to get excited about. Something for every level As...

Inexpensive Ways to Activate Brand Ambassadors

Inexpensive Ways to Activate Brand Ambassadors

All brands want to extend their marketing efforts while keeping costs low – which means passing the baton to influential consumers. But brand ambassador love only goes so far if you aren't incentivizing their efforts. Here are some motivational options that won't...

Three Ways Social Listening is Changing the World

Three Ways Social Listening is Changing the World

When social media burst onto the scene a few shorts years ago, its potential was clear but unproven. Could paying attention to this constant stream of consumer data make a difference to brands and marketers? Absolutely. Here are three ways social listening is changing...

20+ Awesome Social Media Monitoring Tools for Marketers

20+ Awesome Social Media Monitoring Tools for Marketers

July 2017 Update: We've gone through and updated our list of social media monitoring tools for 2017. Check it out below. No matter the job, having the right tools is important. Could you bang in a nail with a wrench? Probably – but not as effectively as when you use a...

Envisioning Your iPhone-worthy Release with Social Listening

Envisioning Your iPhone-worthy Release with Social Listening

Few brands have perfected the sensationalistic product launch like Apple – though all brands aspire to that level of success. As we mark the 10th anniversary of the iPhone, what lessons from Apple can your brand apply for its next major product release? Understand...

Predictive Analytics for Every Business Decision

Predictive Analytics for Every Business Decision

What if every brand decision could be backed up by data accurately forecasting its success? Actually, with predictive analytics, it can. The big data boom The digital age has created a voluminous amount of consumer data. Everything from what they buy and where they...

8 Mistakes Your Brand Is Making on Instagram

8 Mistakes Your Brand Is Making on Instagram

Photo credit: https://perzonseo.com/ It's easy to think Instagram is a bit of a throwaway social network – but there's a lot more to getting it right than brands may think. Here are some common mistakes to avoid. 1. Not planning Instagram feels "fluffy" because it's...

Next Level Work: Smart Tech with Sentiment Analysis

Next Level Work: Smart Tech with Sentiment Analysis

From the invention of the assembly line to the present, technology has done wonders to make our working lives easier. As workplace tech evolves, sentiment analysis will play an even greater role than it already does. We'll talk about why in a moment. First let's...

Two Disruptions That Will Happen in Your Niche

Two Disruptions That Will Happen in Your Niche

Like a broken clock is right twice a day, all brands are subject to two eventualities they can't escape. The good news is, survival is simply a matter of preparation. The two unavoidable disruptions No matter your niche, at some point you'll be caught off guard by one...

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