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Monitoring the News Cycle for Travel Industry Sentiment Shifts

Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...

Focus Groups Aren’t Offering A Consumer-Centric View

Are traditional marketing tactics worthless? No, but they need some spiffing up, that’s for sure. And one area that’s sorely lacking in consumer-centric focus might surprise you – focus groups! The problem with focus groups Let’s get right to it: Focus groups are...

How Santa Uses Sentiment to Make Your Christmas Merry

The most important detail to believing the Santa story is the magic the jolly man-in-red possesses, enabling him to do all he does in the span of a single night. But what if Santa had to rely on social media for his naughty and nice lists? How would he figure out who...

What Will 2016 Bring? Our Clients Offer Their Predictions

Checkpoints are important – and heading into the New Year is a naturally good time to assess the business trends we should be following and the ones we need to leave behind. Of course, everything we do is for our clients. So we asked them what they think will be the...

Layering Filters for Complex Querying

Layering Filters for Complex Querying

This blog entry provides some tips for using multiple instances of the Themes and Include Terms filters to perform more complex queries. Layering Themes Filters NetBase allows you to specify up to three instances of a Themes filter in an analysis. For this example,...

❤ing language

❤ing language

What effect do emojis have on our languages? Will they allow us to convey tone of voice in text? Have you ever wondered how heart and poop emojis work grammatically? Social media, from a linguistic point of view, can shed some light on this. But first, let’s explore...

ICYMI: Our Slanguage Decoder Is 💯

ICYMI: Our Slanguage Decoder Is 💯

Emojis, netspeak, slang… Character limitations on social platforms have spawned an entirely new language online. Sometimes we even hashtags things "IRL" – in real life. It’s just how we talk now. Decoding this new language and taking it into account is paramount to...

Crosstab: Santorum’s a (Hair) Cut Above the Rest

Crosstab: Santorum’s a (Hair) Cut Above the Rest

I ran a Crosstab analysis this morning to find out how people are feeling about some of the 2016 Republican presidential candidates across issues like the economy, the deficit, unemployment, and health care. And, for fun, I threw in hair. The chart, which shows net...

12 Things to Consider for a Social Analytics Platform

12 Things to Consider for a Social Analytics Platform

Time to Leave The Social Analytics Platform Dating Game And Put a Ring On It… Commitment is never easy. Whether it's an amazing guy/gal you've been dating, a job opportunity, or your stylist – sometimes you want to leave your options open. But what happens when you DO...

Influencers vs. Mentioners – Why the Difference Matters

Influencers vs. Mentioners – Why the Difference Matters

When it comes to social analytics, we often talk generally about “social influencers,” grouping anyone who talks about your brand into one big group. But there’s a very big difference between users who are just mentioning you in a comment or tweet, and those who are...

Social Data Must Drive Customer-Centric Marketing Strategies

Social Data Must Drive Customer-Centric Marketing Strategies

Successful marketing today requires getting personal – engaging with consumers' hearts and minds, drilling down to what really matters to THEM. How to do that is the subject of the upcoming AdWeek webinar, Targeting Beyond Demographics: Using Social Data to Create...

The Sound and Fury of Social Analytics

The Sound and Fury of Social Analytics

If 2015 is the year of Big Data, then 2016 will be the year of exceptional insight – the year when companies finally learn how to derive real business value from this sea of big data. We can hope so, at least, because many companies certainly aren’t hitting this mark....

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