NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...
7 Brand Tracking Tactics for Your Checklist

7 Brand Tracking Tactics for Your Checklist

Brand success depends on understanding every nuance you can about your audience and how they see you. For best results, be sure you include the following tactics in your social media brand tracking efforts: 1. Nail down brand perception Perception is reality, so...

Why Customer Experience Monitoring is a Must

Why Customer Experience Monitoring is a Must

With a marketplace that's nearly limitless, how do brands compete for their share? Ensuring every brand encounter is top notch is the only way – and that means customer experience monitoring. Beyond the basics There was a time when the in-store experience was all – or...

18 Brand Tracking Tools for Masterful Marketers

18 Brand Tracking Tools for Masterful Marketers

With so many brands using social media as a way to reach and engage consumers, tracking brand activities there is an absolute must. Brands of different sizes have individual needs when it comes to tools that allow such brand tracking – so we've compiled a list of 18...

When Competitor Analysis Isn’t Accurate

When Competitor Analysis Isn’t Accurate

Competitor analysis is crucial to brand domination – but only if your insights are accurate. Without social media sentiment analysis you're likely to act on half-truths. Here's why. Cold, hard metrics don't tell you enough If you're not using advanced social analytics...

How to get the most out of the Search phase in Quid

How to get the most out of the Search phase in Quid

You may have noticed that Quid has a new look. We’ve redesigned Quid from start to finish, creating a four-step path that gets you from your question to a set of shareable insights. It is currently deployed for the integrated News & Blogs dataset in Quid, and will...

What Your 2018 Digital Marketing Budget Must Have

What Your 2018 Digital Marketing Budget Must Have

With a projected $120 billion-spend on U.S. digital marketing by 2021, there's no question it should be part of your 2018 overall marketing budget. With a new fiscal year looming, what non-negotiables should you include? Basic components Forbes reports, "Investment in...

Social Segmenting 301: Advanced Tactics

Social Segmenting 301: Advanced Tactics

As we shared previously, social segmenting is the key to audience connection. When you use sentiment analysis to divide your audience into feel-alike segments you can talk to them on an individualized level. Here's more about what that means, and how to apply insights...

10 Digital Marketing Mistakes Every New Manager Makes

10 Digital Marketing Mistakes Every New Manager Makes

Marketing managers have come 'round to the idea that social media marketing is no longer optional. Even so, several digital marketing mistakes continue to be made by those new to the field. Here are 10 to avoid. 1. Not defining digital marketing goals As with any...

Social Media Branding – What It Is and Why You Need It

Social Media Branding – What It Is and Why You Need It

No one questions the importance of branding nowadays – but social media branding is its own ball of wax. Here's why the distinction matters. Your brand isn't enough Just as websites were a necessary brand investment in the 90's, a branded social presence is critical...

Social Segmenting 201: Taking Listening to the Next Level

Social Segmenting 201: Taking Listening to the Next Level

Our last piece on social segmenting talked about the overall purpose and concept of segmenting your social audience. Now let's look at how to go further for amazing results. Start with your brand Your starting point is your brand – and those who are liking,...

Social Segmentation 101: A Social Listening Primer

Social Segmentation 101: A Social Listening Primer

Marketing is most effective when it's specifically and personally targeted to your intended audience. With social segmentation, that means breaking down the whole into "feel-alike" chunks. Here's how: Tune in to audience conversations What consumers talk about...

Using Social Insights for Media Relations

Using Social Insights for Media Relations

Whether you're a thought leader who wants to be quoted in Forbes, or a brand looking for a shout-out in a popular consumer review blog, you've got to walk a fine line when approaching the media. The good news is, social listening gives you all the insights you need to...

3 Social Media Mistakes CEOs Make

3 Social Media Mistakes CEOs Make

Mistakes made on social media can have lasting consequences – potentially ruining a brand for good. Even CEOs aren't immune to these mistakes – so let's look at three common errors and how to avoid them. 1. Assuming a social presence isn't necessary With all the...

59 Social Media Stats Every Marketer MUST Know

59 Social Media Stats Every Marketer MUST Know

By now all brands are convinced of the benefits social media insights bring to their marketing and overall strategy. But if you don't know just how important monitoring social media is to brand health and success, here are 59 stats to remind you. We've got general...

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