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Monitoring the News Cycle for Travel Industry Sentiment Shifts

Consumer sentiment is influenced by the news cycle, and hotel and entertainment brands will want to track which way the wind is blowing. Specifically, they’ll want to compare how news media articles match up with what consumers are saying. We will discuss what news...
Why Social Media Listening Is Essential in the Age of You

Why Social Media Listening Is Essential in the Age of You

The relationship between brand and consumer has changed dramatically in recent years. To stay relevant and forge a meaningful relationship with consumers, top brands are using real-time social media monitoring to inform the content they create and the way they...

Why Consumer Behavior Analysis is the Key to Engagement Now

Why Consumer Behavior Analysis is the Key to Engagement Now

What does consumer engagement mean in 2016, and how do brands and marketers reap the benefits? On January 28 we'll join Carlisle Hensley, Senior Strategist at Camp+King, to answer these questions during the presentation "Conversation-worthy Ads Inspired by Social...

10 Ways To Get Your Boss Interested In Social Listening Tools

10 Ways To Get Your Boss Interested In Social Listening Tools

Social media listening should be at the top of your company’s 2016 To Do List. If it isn’t, here are 10 reasons to share with your team to ensure it gets the attention it deserves: Customer-centric data. Mentions and likes provide quick reassurance that people have...

Sentiment of the Union: Was it All About Obama?

Sentiment of the Union: Was it All About Obama?

Haters gonna hate, amirite? Consumers are quick to express their disdain towards a concept, product, or person on social, and so it’s important that brands be efficient in understanding what exactly drives and motivates negative sentiment online. Let’s use social...

Marketing in 2016: “The Age of You”, Part II

Continuing from my last post, we’ll explore a few different ways you can use a social listening tool to set a strong foundation in creating brand value, and what you can expect from your efforts. What to Look for in Audience Data Competitor analysis Understand the...

Marketing in 2016: “The Age of You”, Part I

Marketing in 2016: “The Age of You”, Part I

Consumers expect brands to listen, understand and act. Marketers are expected to uncover genuine insights and create truly personalized, relevant and memorable experiences to satisfy the end user. We recognize this era of marketing as The Age of You. But how can...

It’s Time to Embrace Emojis as a Social Selling Tool

Oxford Dictionaries' Word of the Year was the laughing-crying emoji. Like it or not, these expressive little images are here to stay. And as they’re one of your best social selling tools, that's not a bad thing at all.   Social due diligence: Emojis aren’t just for...

Target Gets Serious About Social Data

When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done...

How Social Media Engagement Can Help Nonprofits Reach Donors

Social media listening has proven itself as a strategy in the commercial sector – especially with retail and entertainment brands. But what about in the nonprofit sector? Can nonprofits benefit from social media and audience marketing? Absolutely yes. C'mon in, the...

Social Listening as Brands’ Last Line of Defense

Consumer-driven marketing trends dominated 2015 - and will continue to do so in 2016, but not in the way you might think. “Marketing” to consumers will not cut it, no matter how much you fine-tune those personas. Content, the deposed King, is still a member of the...

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