Why Sentiment Analysis Tools Matter in 2022 and Beyond
The modern business thrives on feedback. Thankfully, it’s a very very generous world when it comes to giving feedback. Technological advances have made sure that surveys are easy to conduct, customer reviews barge in from all directions, and social media… Well, social...
Consumers Adopt & Drop Fads, But Stay True to Trends
Trends offer powerful, and often viral, ways to connect with consumers and enhance their emotional connection to a brand. And then there are fads. Consumers adopt and drop fads rapidly, and they may view a brand clinging to yesterday’s fad as “out of touch.” So, here...
Why Consumer Loyalty Still Matters in 2022
Considering the high cost of customer acquisition compared to the lesser cost of retention, businesses go to great lengths to cultivate loyalty. However, recent trends reveal fickle consumers are harder to retain than ever before, leaving marketers concerned. Is...
Top 12 Market Intelligence Tools of 2022
Market intelligence tools are essential for helping businesses build brand awareness and increase sales – and that’s the just the tip of the iceberg. With the right market intelligence tools, brands uncover useful insights around customer needs and competitor...
Top 16 Consumer Trends in 2022 and Beyond
Consumer trends reveal not only the general inclination of the population, but also offer clues around its trajectory. Since businesses need time to create valuable commodities, figuring out this intel can help brands anticipate consumer demands. And this is why...
Consumers Call the Shots in Post-COVID Economy
Consumers have always been the most important ingredient in any brand’s marketing mix, but in our post-COVID economy, consumers have recognized this power – and they’re wielding it. We see consumers calling the shots in our new predominantly digital landscape,...
15 Social Media Trends for 2022 And Beyond
The pandemic and its global disruption has created a unique customer base with special requirements – and the social media trends we’re witnessing now are a direct result. As people have adapted to virtual living, technology has advanced in numerous ways, and...
10 Top Market Research Trends in 2022
Unlocking white space opportunities and insight into emerging trends bubbling below the surface of business as usual is empowering. They say the definition of insanity is doing the same thing while expecting different results. It’s easy to get caught up in the...
Picture Recognition: Uses and Top Picture Recognition Software
It’s a no-brainer that data collection and analysis helps brands make better decisions. Companies across the globe are turning over every stone in search of intel that informs on consumer behavior, competitor activity, and market intelligence. As such – picture...
5 Ways Food Brands’ Marketing is Changing 2022
Brand marketing is changing in 2022 – and this applies to every category under the sun. In this post, we’ll be showcasing a category that touches every consumer at some point – food. We’ll share five ways that a handful of popular food brands are adapting their...
First Party Delivery Models Meet Evolving Consumer Needs
Aggregated feedback from consumers online indicates that a more modern food delivery model will be required to reach evolving customer needs and expectations. And first-party instant commerce company Gopuff is leading the charge by meeting this new industry standard...
The 20 Best Social Media Scanners & Monitoring Tools
Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking...
Image Analysis Software: Definition and Examples
With the ubiquity of cellphone cameras and video equipment, the world is awash in footage. Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct...
What is Crisis Management: A Complete Guide
In 1982, seven Chicago area residents died from ingesting cyanide maliciously placed in their Tylenol. The manufacturer, Johnson & Johnson, responded by immediately recalling 31 million bottles and setting the gold standard of crisis management – one that many...
Leitfaden zur Stimmungsanalyse
Emotionen sind der entscheidende Faktor, wenn es darum geht, was die Verbraucher kaufen. Aus diesem Grund ist eine Stimmungsanalyse für Ihre Marke von entscheidender Bedeutung, damit Sie zwischen den Zeilen lesen und diese Emotionen effektiv ansprechen können. In...
Un guide d’analyse du sentiment
Les émotions sont le facteur décisif lorsqu'il s'agit de ce que les consommateurs achètent. Et c'est pour cette raison qu'une analyse du sentiment est essentielle pour que votre marque puisse lire entre les lignes et cibler efficacement ces émotions. Dans ce guide,...
Was ist Social Media Analytics und warum ist es wichtig?
Soziale Medien bieten einen riesigen Pool von Verbrauchern, die ideal für die Markenkommunikation sind. Es ist ein wunderbarer Ort für Verbraucher und Marken, um miteinander in Kontakt zu treten, solange sie eines nicht vergessen: Soziale Medien können den ersten und...
Qu’est-ce que l’analyse des médias sociaux et pourquoi est-ce important ?
Les médias sociaux offrent un vaste groupe de consommateurs mûrs pour la communication des marques. C'est un endroit merveilleux où les consommateurs et les marques peuvent se connecter, tant qu'ils gardent une chose à l'esprit : les médias sociaux peuvent donner la...
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