Why Consumer Loyalty Still Matters in 2021

Consumers are incredibly fickle these days, with loyalty that seems to shift with little warning. Are consumers loyal to brands anymore and is it something businesses should strive to attain going forward? Consumer loyalty has become the golden ring for marketers, and...
A Primer on Media Monitoring

A Primer on Media Monitoring

Consumers are talking online everyday about brands and their products. Because of this, media monitoring has become integral to savvy brands’ marketing efforts. Let’s see how that looks! In this post, we’ll explore: What is media monitoring Why brands need media...

NetBase Quid Live Europe 2021 Recap

NetBase Quid Live Europe 2021 Recap

We just wrapped up our NetBase Quid Live Europe 2021 event, packed with industry experts and thought leaders covering the ever-changing world of consumer and market intelligence. Hopefully you were among the global attendees who were able to join us, but if not –...

Guide to Social Media Management

Guide to Social Media Management

You’d be hard-pressed to find a brand that’s not on social media these days. However, not all of them are doing it well. There are a lot of moving parts to social media management, and platforms are constantly evolving. Staying at the forefront of social media...

Top Social Media Facts and Statistics

Top Social Media Facts and Statistics

  Social media continues to grow and expand, and your brand needs to grow and expand with it. If your marketing strategies don’t include at least a few social channels, you’re missing out. We have straight facts about social media for you below! In this post we’ll...

The Five Steps To Completing a Brand Audit

The Five Steps To Completing a Brand Audit

The top brands stay on top because they change over time, and this is due to their uncanny ability to understand consumer behaviors and react accordingly. Consumer trends, what’s in and what’s not, mutate and evolve. And a brand audit let’s you evolve right along with...

What is Share of Voice?

What is Share of Voice?

How much does your brand stand out in the market? Understanding your share of voice (SOV) is directly connected to your success as a brand not only presently, but in the future. We will break down some key intel relating to share of voice including: Defining what...

Brand Monitor Strategy: A Guide

Brand Monitor Strategy: A Guide

A brand monitor tool should be a part of your normal company checkup. It reveals your share of voice within your industry, your category and amongst your consumers. And it should inform strategic planning, marketing campaigns and so much more. In this post, we’ll...

A Guide to Sentiment Analysis

A Guide to Sentiment Analysis

Emotions are the deciding factor when it comes to what consumers purchase. And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. In this guide, we’ll talk more about how a...

The Importance of Consumer Behavior

The Importance of Consumer Behavior

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s...

The Top 25 Social Media Sites for Your Brand

The Top 25 Social Media Sites for Your Brand

You already know the power of social media platforms to boost your brands visibility. With social media usage almost doubled since 2015, this marketing avenue has become a necessity instead of an option. Understanding which social media platform is best for your...

A Guide to Conducting a Twitter Audit

A Guide to Conducting a Twitter Audit

As a brand it is vital to know how your Twitter account is performing. A Twitter audit gives you insights into your audience so that you can be successful on this crucial social platform. An audit checks your company’s pulse and analyzes different aspects of your...

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