Best Social Media Monitoring Software for 2021

The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money...
Netnography: What It Is and How to Use It

Netnography: What It Is and How to Use It

Consumers are complex. And segmenting them by simple demographics doesn’t tell the whole story. People gather online according to their interests, and the subcultures they create are intricate and transcend traditional demographic boundaries. That’s where netnography...

15 Social Media Trends for 2021 And Beyond

15 Social Media Trends for 2021 And Beyond

2021 has forged a unique customer base with special requirements – and the social media trends follow suit. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. Any...

How to Measure Brand Perception— and Why You Should

How to Measure Brand Perception— and Why You Should

On a good day, brand perception can be very difficult to quantify. However, it is one of the most vital metrics your company can have when it comes to brand visibility and marketing success, as it directly effects your bottom line. In this article we’ll cover tips on...

How Marketing Intelligence Can Power Your Brand

How Marketing Intelligence Can Power Your Brand

Marketing intelligence is a must for every company participating online today. Without it, competing in the global marketplace is next to impossible, and brands are running on pure luck, living in fear of the next disruption. Here's how to get - and stay - ahead of...

Run a Social Media Audit that Works: 10 Tips

Run a Social Media Audit that Works: 10 Tips

The better informed your brand is, the better prepared you are to strategize, mitigate risk and manage a crisis. Consumers are using social media to research brands in record numbers, and social media platforms are adding hordes of new users to their ranks daily. That...

Makeup Hashtags Are Dominating Social Media

Makeup Hashtags Are Dominating Social Media

Beauty brands are super competitive online, so it makes sense that makeup hashtags are dominating social media. But did you know how wildly effective hashtags are when it comes to boosting brand visibility, just in general? They do this by fostering a sense of...

KOL | Why Key Opinion Leaders are the Future of Marketing

KOL | Why Key Opinion Leaders are the Future of Marketing

Consumers are turning to Key Opinion Leaders (KOLs) for opinions on where they should spend their hard-earned money. As a result, savvy brands are taking advantage of the high returns, high level of trust, and wide reach of KOLs to benefit their businesses by way of...

How Brands Use Social Listening Tools to Beat Competitors

How Brands Use Social Listening Tools to Beat Competitors

Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do. In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace...

Creating NetBase Themes from Quid Social Clusters

Creating NetBase Themes from Quid Social Clusters

We’re excited to announce that Quid Social just got even better. The market leading solution just got better at enhancing  your exploration of insights, trends, and conversations discovered in Quid Social. Starting today, you can create a NetBase theme from clusters...

Proving the Value of PR with Consumer & Market Intelligence

Proving the Value of PR with Consumer & Market Intelligence

If measuring the success of your public relations performance remains a mystery, you’re not alone. Many brands seem to have a tough enough time understanding exactly how public relations work, much less quantifying their results. To help demystify the space we'll look...

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Wondering how to conduct a social media audit? We have everything you need to help you stay on top of the metrics that matter; elements that are key to increasing your brand's share of voice online. Positioning your brand for maximum efficiency online not only helps...

What is Media Analysis and How Does It Work?

What is Media Analysis and How Does It Work?

Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad you asked, as this post details precisely what media analysis is and...

How Trend Analysis Works in Marketing

How Trend Analysis Works in Marketing

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend...

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