Creating Patient-centric Solutions to Healthcare Challenges

Healthcare Providers are recognizing the need to boost patient-centricity and are increasingly turning to digital and social media to create these offerings. And we’re going to show you why this is so essential, along with tips to help inspire your own patient-centric...
Why Sentiment Analysis Tools Matter in 2022 and Beyond

Why Sentiment Analysis Tools Matter in 2022 and Beyond

The modern business thrives on feedback. Thankfully, it’s a very very generous world when it comes to giving feedback. Technological advances have made sure that surveys are easy to conduct, customer reviews barge in from all directions, and social media… Well, social...

Consumers Adopt & Drop Fads, But Stay True to Trends

Consumers Adopt & Drop Fads, But Stay True to Trends

Trends offer powerful, and often viral, ways to connect with consumers and enhance their emotional connection to a brand. And then there are fads. Consumers adopt and drop fads rapidly, and they may view a brand clinging to yesterday’s fad as “out of touch.” So, here...

Top 12 Market Intelligence Tools of 2022

Top 12 Market Intelligence Tools of 2022

Market intelligence tools are essential for helping businesses build brand awareness and increase sales – and that’s the just the tip of the iceberg. With the right market intelligence tools, brands uncover useful insights around customer needs and competitor...

Top 16 Consumer Trends in 2022 and Beyond

Top 16 Consumer Trends in 2022 and Beyond

Consumer trends reveal not only the general inclination of the population, but also offer clues around its trajectory. Since businesses need time to create valuable commodities, figuring out this intel can help brands anticipate consumer demands. And this is why...

15 Social Media Trends for 2022 And Beyond

15 Social Media Trends for 2022 And Beyond

The pandemic and its global disruption has created a unique customer base with special requirements – and the social media trends we’re witnessing now are a direct result. As people have adapted to virtual living, technology has advanced in numerous ways, and...

10 Top Market Research Trends in 2022

10 Top Market Research Trends in 2022

Unlocking white space opportunities and insight into emerging trends bubbling below the surface of business as usual is empowering. They say the definition of insanity is doing the same thing while expecting different results. It’s easy to get caught up in the...

5 Ways Food Brands’ Marketing is Changing 2022

5 Ways Food Brands’ Marketing is Changing 2022

Brand marketing is changing in 2022 – and this applies to every category under the sun. In this post, we’ll be showcasing a category that touches every consumer at some point – food. We’ll share five ways that a handful of popular food brands are adapting their...

The 20 Best Social Media Scanners & Monitoring Tools

The 20 Best Social Media Scanners & Monitoring Tools

Social media continues to grow and has become the way many brands ‘do’ business. And since 72% of consumers use social media to discover new products, tracking your brand’s effectiveness online has become integral, so social media scanners are the key to unlocking...

Image Analysis Software: Definition and Examples

Image Analysis Software: Definition and Examples

With the ubiquity of cellphone cameras and video equipment, the world is awash in footage. Advances in artificial intelligence have made processing images and video scalable far beyond human capabilities. Image analysis software employs machine learning to deconstruct...

Leitfaden zur Stimmungsanalyse

Leitfaden zur Stimmungsanalyse

Emotionen sind der entscheidende Faktor, wenn es darum geht, was die Verbraucher kaufen. Aus diesem Grund ist eine Stimmungsanalyse für Ihre Marke von entscheidender Bedeutung, damit Sie zwischen den Zeilen lesen und diese Emotionen effektiv ansprechen können.  In...

Leitfaden zur Stimmungsanalyse

Un guide d’analyse du sentiment

Les émotions sont le facteur décisif lorsqu'il s'agit de ce que les consommateurs achètent. Et c'est pour cette raison qu'une analyse du sentiment est essentielle pour que votre marque puisse lire entre les lignes et cibler efficacement ces émotions.   Dans ce guide,...

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