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Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream

Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
How Do Luxury Brands Meet The Needs of Consumers Right Now?

How Do Luxury Brands Meet The Needs of Consumers Right Now?

Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...

5 Steps to Media Intelligence Success

5 Steps to Media Intelligence Success

Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...

Consumers Likely to Jump Ship During a Crisis

Consumers Likely to Jump Ship During a Crisis

The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion has...

Competitive Intelligence Tools Your Competition is Using

Competitive Intelligence Tools Your Competition is Using

Update: This post was updated in July to expand on the competitive intelligence resources that brands need to be successful. Brands know that monitoring competitors and the industry as a whole is a mission critical. And there is no doubt that your competitors are...

How to Perform Market Research: A 7-Step Guide

How to Perform Market Research: A 7-Step Guide

Whether you are a seasoned market analyst or just getting your feet wet in the world of market research, there are seven steps everyone follows. At least, those who are capturing actionable insight do! Contextual analysis market research tools must be part of your...

Are Carvana and Vroom the Future of Car Shopping

Are Carvana and Vroom the Future of Car Shopping

A Brief Reminder That Online Shopping Hasn’t Been Around That Long Shopping online is a relatively new behavior, and you don’t have to look far to see how uncommon it was for someone to buy something on the internet. Results from a Pew Research study on American...

Consumers’ Social Mood Shift & Bringing Back the Brands

Consumers’ Social Mood Shift & Bringing Back the Brands

The social mood has shifted socially to overwhelming anger and brands are showing up by reassessing how to connect with consumers. How can companies capture the social mood and bring their brands back to social to connect meaningfully with consumers there? The...

Lululemon Sees Future of Fitness in Mirror

Lululemon Sees Future of Fitness in Mirror

The mergers and acquisitions happening right now are incredible. Not to be left out, Lululemon just made the genius move of acquiring fitness startup, Mirror. As a brand that is about much more than the products it sells, Lululemon sells itself as a lifestyle. And...

The Increasing Importance of Competitive Intelligence

The Increasing Importance of Competitive Intelligence

Understanding the consumer and market landscape has always been important. But, as ecommerce and mcommerce opportunities explode, the increasing importance of competitive intelligence cannot be denied. Knowing not just your obvious competitors, but also those who...

How Brands Are Prepping for Pivotal Back to School

How Brands Are Prepping for Pivotal Back to School

Smart brands are prepping for every eventuality in a pivotal back to school year. From decreasing lead times for marketing, to creating alternate advertisements for all circumstances, brands are actively dancing to consumers’ beat. Having the most accurate and...

Brands Offering Virtual Experiences Consumers Crave

Brands Offering Virtual Experiences Consumers Crave

While businesses continue to operate at reduced capacities, consumers are turning online in droves to get their fill of virtual experiences in lieu of traveling or learning a new skill in person. Savvy brands are paying attention and offering virtual experiences that...

NetBase Certification as Agency Selling Point in Pitches

NetBase Certification as Agency Selling Point in Pitches

The marketing market is competitive! And agencies competing for big brands’ business are keenly aware of the challenges they face when winning new engagements. This is why NetBase Certification has become an agency selling point in pitches. It’s an industry standard...

What Is Market Intelligence?

What Is Market Intelligence?

Nothing stays static in the business world, and solid market intelligence is the key that unlocks intel for top brands. It’s the magic ball they use to keep pace, and even ahead of, ever-changing market conditions. Market intelligence is one tool in your arsenal that...

KPop Influencing Zoomers in Unanticipated Ways

KPop Influencing Zoomers in Unanticipated Ways

KPop performers are influencing Zoomers (Gen Z) as well as other demographics in unanticipated ways. The level of intensity they create rivals that of the Beatles, with fans swooning virtually as well as in person, generating seismic shifts in brand awareness for...

The Importance of Brand Perception

The Importance of Brand Perception

Brand strategy planning requires accurate and transparent consumer and market intelligence, or you're starting at a deficit. With endless amounts of data available online, the trick is sorting through it quickly to extract meaningful, actionable insight. And we're...

The Importance of Brand Perception 

The Importance of Brand Perception 

Brand strategy planning requires accurate and transparent consumer and market intelligence, or you're starting at a deficit. With endless amounts of data available online, the trick is sorting through it quickly to extract meaningful, actionable insight. And we're...

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