Best Social Media Monitoring Software for 2021

The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money...
Guide to Text Analytics

Guide to Text Analytics

Text analytics software is indispensable with the rise in online news and papers, along with social media. As a company, you need to sort and analyze all of it for accurate insights into your market and your audience. Thankfully, science and artificial intelligence...

How Reddit Conversations Influence Markets

How Reddit Conversations Influence Markets

 Reddit isn’t where you go to share puppy pictures with your friends and family. It’s where users congregate with like-minded individuals over mutual interests. It’s where people go to explore the topics that align with their values – and share memes. Across any...

Trend Analytics vs. Trend Analysis

Trend Analytics vs. Trend Analysis

When it comes to understanding trends, it’s far more about coming to grips with the movement of conversations versus snapshots in time. In a nutshell, that’s the difference between an analysis and a series of replicable analyses that are informed by your analytics. It...

Top 15 Social Media Software for Marketing in 2021

Top 15 Social Media Software for Marketing in 2021

Analytics is the foundation of your planning efforts, and with more brands putting their faith in them, it’s critical to have the right social media softwares in your toolbelt. However, there are many types of players in this social media analytics game, so how do you...

Competitive Monitoring: 10 Keys to Success

Competitive Monitoring: 10 Keys to Success

With today’s social listening capabilities and data analytics tools, there’s no reason that you shouldn’t be using them to keep tabs on the competition. Any form of competitive intelligence that you can act on to improve your brand’s position is a win. However,...

Best Text Analysis Software: How to Choose the Right Platform

Best Text Analysis Software: How to Choose the Right Platform

It seems consumers are mystical beings at times, with behaviors that make no sense. However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software...

What is Social Media Reporting?

What is Social Media Reporting?

Where does your brand rank in the very distinct worlds of marketing and consumer approval? Social media reporting answers these questions and many more, ensuring that your company is heading in the right direction. In this article, we will define in more detail what a...

The 20 Best Facebook Analytics Tools for Marketing

The 20 Best Facebook Analytics Tools for Marketing

Adaptation is the key to staying ahead of (or at least current) with consumer trends. And it’s also critical when something a brand previously relied on disappears, such as Facebook’s analytics tool. Don’t worry - we have you covered with some neat options to optimize...

A Definition of Media Intelligence & How It’s Used

A Definition of Media Intelligence & How It’s Used

Media intelligence isn’t new, but there are still those who seem a little baffled by what it is. We are going to demystify this excellent tool for increasing your brand’s health and bottom dollar by explaining what this magical and elusive ingredient is. And we’ll be...

7 Examples of How Text Analysis Tools Boost Brands

7 Examples of How Text Analysis Tools Boost Brands

The world is online, and the ability to gather all that structured and unstructured textual data and categorize it into neat explorable bundles is critical for any brand aiming to understand their consumer base more completely. In this article we will explore not only...

Competitor Campaign Monitoring & Analysis

Competitor Campaign Monitoring & Analysis

Chances are, you’re feeling the heat from the competition more now than ever before. With every passing day, more and more brands are scaling up their digital transformation. And in so doing, they’re becoming more sophisticated in their market, consumer and...

A Guide to Media Monitoring Services

A Guide to Media Monitoring Services

Judging by Google search results, many people and brands are looking for more information on media monitoring services. They want to know what it is, what tools are available and examples of how it can help their brands. Media monitors keep tabs on your brand mentions...

15 Competitor Monitoring Tools & How They Work

15 Competitor Monitoring Tools & How They Work

The competition is fierce today and without competitive monitoring you won’t know what your competition is up to. A competitor monitoring tool should be a priority, as the intel it provides is the what sets winning brands apart from the pack. And with the room...

Why Sentiment Analysis Tools Matter in 2021 and Beyond

Why Sentiment Analysis Tools Matter in 2021 and Beyond

  Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. The sheer volume of consumer data available to brands is growing like wildfire, and your tools have to be up to par. Besides the ability to parse voluminous datasets...

Your Social Media Report: 10 Data Points Not to Miss

Your Social Media Report: 10 Data Points Not to Miss

Social media reports keep companies honest. They set a benchmark to measure against and offer qualitative, real measures that can impact future strategic decisions that span the entire organization. And there are ten data points you definitely don't want to miss when...

Identifying Gaps in Social Content and Messaging

Identifying Gaps in Social Content and Messaging

Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal...

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