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Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...
Using Market Intelligence to Innovate During a Pandemic 

Using Market Intelligence to Innovate During a Pandemic 

Having the right consumer and market intelligence that you can trust to help your brand pivot is critical, particularly when it comes to innovating during a pandemic. Just as the virus hit, one entrepreneur was able to pivot and capture an emerging market, while...

Partnering Brand Storytelling with Social Listening

Partnering Brand Storytelling with Social Listening

A dynamic story captures the hearts and minds of readers and can add to the value inherent in products by enhancing how they are perceived. The art of the story is ingrained in the human condition and brands that weave engaging storylines around their products and...

25 Millennials to Follow on Instagram

25 Millennials to Follow on Instagram

Instagram is the modern way to socialize, especially in the last six months as we’ve been socially distanced. It’s more than just an online platform to meet and talk with people – this virtual hotspot is to millennials what malls where to teens in the 1980’s. And it’s...

Get Ready for NetBase Quid Live 2020 EMEA!

Get Ready for NetBase Quid Live 2020 EMEA!

If there’s one lesson that brands and agencies can take away from 2020, it’s that social media analytics have never been more critical in successfully navigating turbulent times. With that in mind, we are proud to announce our NetBase Quid Live 2020 EMEA event that is...

Social Media Report 2020: Retail Industry

Social Media Report 2020: Retail Industry

In a post-pandemic world, it’s important that brands evolve their marketing strategies to stay relevant – and no sector knows this better than the retail industry. Forced to adapt to the changing shopping behaviors of its consumers in 2020, retailers have learned the...

The EMEA Consumer Insight Analytics Report 2020

The EMEA Consumer Insight Analytics Report 2020

Understanding the consumer journey, based on consumer experience (CX), requires capturing insight from the right social media analytics tool. And this is more critical now than ever. We reveal why savvy businesses are moving CX to the top of their ‘must capture’ list...

Huda Beauty Is an Influencer Marketing Success Story

Huda Beauty Is an Influencer Marketing Success Story

Huda launched her brand, Huda Beauty, in 2013 with the help of her sisters, and the brand practically exploded overnight due to Huda’s online fanbase from her blog and social media channels. Huda Beauty’s Instagram is an Influencer Marketing success story since the...

NetBase Quid LIVE 2020 North America

NetBase Quid LIVE 2020 North America

It’s been a roller coaster year for sure and brand competition shows no signs of slowing down as we head into the holiday season. In keeping with the times our NetBase Quid LIVE 2020 event is going virtual and promises to be better than ever! Better still? It’s free...

Home Meal Kits Competitors Crowd Market

Home Meal Kits Competitors Crowd Market

The pandemic has certainly done a number on businesses everywhere, but there are some who were uniquely poised to shine – like home meal kit brands. And now home meal kits have many competitors crowding the market, keeping brands like Blue Apron and Freshly on their...

Quid Social Captures the Voice of the Customer

Quid Social Captures the Voice of the Customer

Too much of a good thing can be ... well, too much. Social media listening is a goldmine for brands tuning in to the voice of the consumer, but with so much online chatter it can be a daunting task to get to the insights that matter. There are now over 474,000 tweets...

Uncovering eServices Emerging Trends for Brands

Uncovering eServices Emerging Trends for Brands

This year has been rough, but there are emerging trends that brands can uncover to pick up the slack. And the eservices category is where to find them, using social media analytics. We’ll look at the eServices market, specifically: Identifying emerging trends within...

The Automotive Industry’s Key Opinion Leader List

The Automotive Industry’s Key Opinion Leader List

Like many industries this year, the automotive industry was rocked by the pandemic. Additionally, politically charged trade agreements like the USMCA in North America and the uncertainty of Brexit have taken their toll on the industry. This key opinion leader list...

Automotive Innovation Mapping to Navigate Coming Curves

Automotive Innovation Mapping to Navigate Coming Curves

There are many areas for brands to cover in their quest for market intelligence and dominance. And innovation mapping is one of them! Since markets are fluid and new technologies are constantly introduced, what was good yesterday doesn’t necessarily work today. The...

The 2020 Global Social Media Market Survey Report

The 2020 Global Social Media Market Survey Report

As we come out of this pandemic, capturing consumer and market intelligence is a top priority for businesses. Understanding the shifts that are happening across categories worldwide is mission-critical and we uncover how industry leaders are doing this in our 2020...

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