Creating a Cohesive Experience with Data Analytics
Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and there are several to consider!...
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How to Use AI and Analytics to Measure ESG Communications’ Impact
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives....
Outsmarting Your Rivals in the Market: Competition Analysis Tool
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your...
How Does Weather Impact Purchase Behavior?
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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Wikipedia Entry on Netnography Needs Help
The alerts at the top of the Wikipedia entry on Netnography say it all: “This article is in need of attention from an expert on the subject.” “This article has multiple issues. Please help...
Texas Roadhouse Netnography
Most consumers think Texas Roadhouse is doing a good job with steaks and other dishes, but many wish they would turn the music down a notch or two. And please do something about those long waits....
Recipe for the Ideal Supermarket
We’ve used ConsumerBase to gather and analyze consumer opinion in order to publish netnographies on five large supermarket chains: Kroger, Publix, Safeway, Trader Joe’s, and Wegmans. This post...
Finding Insights on Forums
I hear from NetBase customers that although Twitter is all the rage, and blogs have been around since the early 2000s, it’s in forums—the Internet equivalent of the old message board—where one...
California Pizza Kitchen Netnography
Founded in 1985, California Pizza Kitchen (CPK) is a leading casual dining chain featuring hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of pastas, salads,...
Wegmans Netnography
Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland. The family-owned company, founded in 1916, employs over...