Validating Hunches with Consumer Intelligence
The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities....
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How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running in circles. It’s a crucial element of your brand and should be prioritized. The way you position...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending...
Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical,...
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California Pizza Kitchen Netnography
Founded in 1985, California Pizza Kitchen (CPK) is a leading casual dining chain featuring hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of pastas, salads,...
Wegmans Netnography
Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland. The family-owned company, founded in 1916, employs over...
Kroger Netnography
Headquartered in Cincinnati, Ohio, Kroger is the nation’s largest traditional grocery retailer, employing more than 334,000 associates who serve customers in 2,461 supermarkets and...
Safeway Netnography
Safeway began in 1915 as a Skaggs store, owned by M.B. Skaggs, in American Falls, Idaho. In 1926, the company merged with 322 Safeway (formerly Selig) stores. In the 1930s, Safeway introduced...
Publix Netnography
Publix, a privately-held company operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into...
Rubbermaid Netnography
Here’s how the company describes itself on its website: “Rubbermaid is a leader in developing innovative, high-quality solutions that help consumers keep their homes in order. Widely recognized...
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