Validating Hunches with Consumer Intelligence
The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities....
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How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running in circles. It’s a crucial element of your brand and should be prioritized. The way you position...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending...
Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical,...
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Wolfgang Puck Netnography
Like Martha Stewart, Wolfgang Puck is a conglomerate. He’s an award-winning chef, but also a restaurateur, cookbook author, newspaper columnist, TV personality, and purveyor of a line of branded...
Martha Stewart Netnography
Where to begin with Martha Stewart, “Queen of All Things Domestic”? She’s a person, of course, but she’s also a brand. She’s been a model, stockbroker, caterer, author and TV and radio...
Wikipedia Entry on Netnography Needs Help
The alerts at the top of the Wikipedia entry on Netnography say it all: “This article is in need of attention from an expert on the subject.” “This article has multiple issues. Please help...
Texas Roadhouse Netnography
Most consumers think Texas Roadhouse is doing a good job with steaks and other dishes, but many wish they would turn the music down a notch or two. And please do something about those long waits....
Recipe for the Ideal Supermarket
We’ve used ConsumerBase to gather and analyze consumer opinion in order to publish netnographies on five large supermarket chains: Kroger, Publix, Safeway, Trader Joe’s, and Wegmans. This post...
Finding Insights on Forums
I hear from NetBase customers that although Twitter is all the rage, and blogs have been around since the early 2000s, it’s in forums—the Internet equivalent of the old message board—where one...