Is April Fool’s Day Worth It for Brands?
Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and misreading the room can have potentially damaging consequences, is the effort really worth it for...
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Defining Formal Processes for Competitive Growth
Sales performance and operational excellence are each found on quarterly company-wide meeting agendas, but they exist in different company realms otherwise—different dimensions, in fact....
The Importance of Social Media Engagement in 2023
Social media is where consumers go to connect with their friends and with brands. But this connection is a two-way street, and brands often miss the opportunity to engage their audience and...
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...
The Top Social Media Platforms Across the World (2023)
We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something...
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Finding Insights on Forums
I hear from NetBase customers that although Twitter is all the rage, and blogs have been around since the early 2000s, it’s in forums—the Internet equivalent of the old message board—where one...
California Pizza Kitchen Netnography
Founded in 1985, California Pizza Kitchen (CPK) is a leading casual dining chain featuring hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of pastas, salads,...
Wegmans Netnography
Wegmans Food Markets, Inc. is a 77-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, and Maryland. The family-owned company, founded in 1916, employs over...
Kroger Netnography
Headquartered in Cincinnati, Ohio, Kroger is the nation’s largest traditional grocery retailer, employing more than 334,000 associates who serve customers in 2,461 supermarkets and...
Safeway Netnography
Safeway began in 1915 as a Skaggs store, owned by M.B. Skaggs, in American Falls, Idaho. In 1926, the company merged with 322 Safeway (formerly Selig) stores. In the 1930s, Safeway introduced...
Publix Netnography
Publix, a privately-held company operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee, was founded by George W. Jenkins in 1930 in Winter Haven, Florida. It has grown into...