Validating Hunches with Consumer Intelligence
The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities....
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How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running in circles. It’s a crucial element of your brand and should be prioritized. The way you position...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending...
Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical,...
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Seeking the Ideal Casual Dining Experience
Judging from consumers’ comments, all the casual dining restaurants we’ve analyzed can deliver good food and service. But they don’t do it consistently, and that leads to dissatisfied customers,...
Democratizing Market Research
I recently heard on NPR about an interesting book, The Man of Numbers, by Keith Devlin. Here’s a passage from the article about the book that caught my attention: “They recorded everything in...
iPad 2 Camera Netnography
Our netnography of the camera feature in the iPad 2 shows that consumers were looking forward to it and saw it as a reason to buy or upgrade. Unfortunately, once they got to use the cameras, many...
T.G.I. Friday’s Netnography
Today is Friday—What better day to post our netnography of T.G.I. Friday’s? More so than other restaurants in the casual dining segment, T.G.I. Friday’s wants to be known for its ambiance and...
Red Lobster Netnography
Red Lobster wants to be known for its high-quality, fresh seafood. But that’s not happening, judging from the sound bites in our netnography. Many people do like the food—it’s worth noting that...
Bing Netnography
Bing advertises itself as a “decision engine” rather than a search engine and claims to help users avoid “search overload syndrome.” Online consumers didn’t comment on that, but they do like...