Is April Fool’s Day Worth It for Brands?
Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and misreading the room can have potentially damaging consequences, is the effort really worth it for...
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Defining Formal Processes for Competitive Growth
Sales performance and operational excellence are each found on quarterly company-wide meeting agendas, but they exist in different company realms otherwise—different dimensions, in fact....
The Importance of Social Media Engagement in 2023
Social media is where consumers go to connect with their friends and with brands. But this connection is a two-way street, and brands often miss the opportunity to engage their audience and...
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...
The Top Social Media Platforms Across the World (2023)
We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something...
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iPad 2 Camera Netnography
Our netnography of the camera feature in the iPad 2 shows that consumers were looking forward to it and saw it as a reason to buy or upgrade. Unfortunately, once they got to use the cameras, many...
Gender Ratio in Social Media Posts
At NetBase, we’ve begun studying the demographics of people who post on social media, and we’re excited about the promise of delivering new and valuable insights from this enhancement to our...
T.G.I. Friday’s Netnography
Today is Friday—What better day to post our netnography of T.G.I. Friday’s? More so than other restaurants in the casual dining segment, T.G.I. Friday’s wants to be known for its ambiance and...
Red Lobster Netnography
Red Lobster wants to be known for its high-quality, fresh seafood. But that’s not happening, judging from the sound bites in our netnography. Many people do like the food—it’s worth noting that...
Bing Netnography
Bing advertises itself as a “decision engine” rather than a search engine and claims to help users avoid “search overload syndrome.” Online consumers didn’t comment on that, but they do like...
How to Spot Trends
Trend spotting is something I've often heard researchers say they want to do. In fact, if you're a futurist or a practitioner of the Lead User method, then trend spotting is a necessary part of...