Is April Fool’s Day Worth It for Brands?
Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and misreading the room can have potentially damaging consequences, is the effort really worth it for...
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Defining Formal Processes for Competitive Growth
Sales performance and operational excellence are each found on quarterly company-wide meeting agendas, but they exist in different company realms otherwise—different dimensions, in fact....
The Importance of Social Media Engagement in 2023
Social media is where consumers go to connect with their friends and with brands. But this connection is a two-way street, and brands often miss the opportunity to engage their audience and...
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...
The Top Social Media Platforms Across the World (2023)
We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something...
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Labor Day Netnography
Labor Day may officially be a day to recognize the contributions of working people, but for those who get the long weekend off, it’s a time for trips, relaxing and partying. People who have to...
What Can Social Media Be Used For?
Social media is not only a whole new way for consumers to communicate and express themselves, it’s also a whole new way for corporations to conduct business. Sure, a corporation can have a...
Insightful New Case Study on Google+
What do consumers think of Google+, the new “social layer” from Google that’s the company’s answer to Facebook? Laura Lippay of How’s Your Pony? answers that question by using NetBase Insight...
Cricut Netnography
Crafters generally like the results they obtain with their Cricut machine and cartridges, but many find the device and add-ons expensive. A percentage of commenters also have buyer’s remorse:...
Seeking the Ideal Casual Dining Experience
Judging from consumers’ comments, all the casual dining restaurants we’ve analyzed can deliver good food and service. But they don’t do it consistently, and that leads to dissatisfied customers,...
Democratizing Market Research
I recently heard on NPR about an interesting book, The Man of Numbers, by Keith Devlin. Here’s a passage from the article about the book that caught my attention: “They recorded everything in...