Validating Hunches with Consumer Intelligence
The abundance of data available today offers limitless potential for companies prepared to harness it, but many still rely on assumptions, which is dangerous. This data excess can create a deafening cacophony that’s impossible to decipher without sophisticated analytical capabilities....
Most Popular
Editor’s Picks
How to Write Your Best Brand Positioning Statement
The right brand positioning statement can be the difference between working effectively or running in circles. It’s a crucial element of your brand and should be prioritized. The way you position...
Investment Banking Intel to Inform Finance Industry Decision-Making
The digital revolution has generated numerous apps and platforms for clients to manage financial investments, and the sector must constantly adapt to keep pace. Doing so requires careful trending...
Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising decisions several months later? Regardless of the context, knowing what’s coming for you is critical,...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates
What Women Want – The Infographic
Last Fall, Michael Osofsky, co-founder and Chief Innovation Officer at NetBase, walked into my office and said, “What if I told you we can identify the number one thing women want?” I replied...
Brand Passion Index: FedEx Delivers the Buzz
Get ready marketers: it’s trade show season! As someone who has been in Marketing for many years, I can say that trade show season is one of the more fun times of year – but also one of the most...
Nickeled & Dimed & Dollared: WSJ Sentiment Tracker by NetBase
A couple of weeks ago, I wrote about how I very rarely carry cash on me anymore, relying almost entirely on my debit and credit cards to take care of everything. Turns out, the post became...
J.K. Rowling Conjures For Grown Ups: WSJ Sentiment Tracker by NetBase
Time to make an unpopular confession: I have never read the Harry Potter series, and frankly, was completely unaware that the social media world was blowing up with the news that J.K. Rowling is...
Brand Passion Index: Visa Gets All the Credit
Alright, it’s official: winter holiday bills are in, Valentine’s Day bills are just about in – and your credit card bill is probably eye-popping (am I alone here?, I think not). Last week, we...
The Linternet Goes Wild: WSJ Sentiment Tracker by NetBase
I’m probably the farthest thing from a big sports fan, but with all of the buzz about New York sports teams recently, I couldn’t help but hear about Jeremy Lin, the New York Knicks’ latest NBA...