Creating a Cohesive Experience with Data Analytics
Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and there are several to consider!...
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How to Use AI and Analytics to Measure ESG Communications’ Impact
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives....
Outsmarting Your Rivals in the Market: Competition Analysis Tool
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your...
How Does Weather Impact Purchase Behavior?
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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Fried and Dried Nationwide: WSJ Sentiment Tracker by NetBase
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The Elephant in the Room: Social Media and ROI
One of my favorite quotes about social media comes from Dana Anderson, from our valued client, Kraft Foods: “Should you do social media? That’s like someone asking if they should buy a light bulb...
Linto the Sunset: WSJ Sentiment Tracker by NetBase
Well, looks like the Linsanity continues! As the old adage goes, if you can make it there (New York City), you can make it anywhere – and Jeremy Lin made it in less than a handful of months with...