Creating a Cohesive Experience with Data Analytics
Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and there are several to consider!...
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How to Use AI and Analytics to Measure ESG Communications’ Impact
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives....
Outsmarting Your Rivals in the Market: Competition Analysis Tool
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your...
How Does Weather Impact Purchase Behavior?
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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Roddick Says Goodbye: WSJ Sentiment Tracker by NetBase
For close to a year now, NetBase has powered the Wall Street Journal Sentiment Tracker, and many of the topics have covered big news in sports – everything from Gisele Bunchden’s controversial...
Starving to Live: WSJ Sentiment Tracker by NetBase
Despite what most diet infomercials would have you believe, there are no magic bullets or shortcuts for losing weight – and keeping it off. As much as I’m sure we’d all like to believe in the...
Armstrong Yields the Yellow: WSJ Sentiment Tracker by NetBase
In a post I wrote back in June, we looked at the Wall Street Journal Sentiment Tracker analysis on the doping scandal that has surrounded Lance Armstrong for a large portion of his cycling career...
Brand Passion Index: Let Them Eat Publix
I’ve never been much of a cake eater, but I’ve always loved to bake – usually from scratch, but I’ve been known to call in a favor to Betty Crocker now and then. Though icing and 3D spectacles...
Helen Gurley Brown Remembered: WSJ Sentiment Tracker by NetBase
While I only read Cosmopolitan Magazine occasionally, (and mostly in airports or my sister-in-law’s house) I couldn’t help feeling like the death of longtime Cosmo editor, Helen Gurley Brown, was...
The Interest In Pinterest: The Ten Things We Love (and Hate) Infographic
Oh, there is interest in Pinterest, the visual social sharing site. But is the site that, in its first month, became the #1 source for referring web traffic (over Google+, Reddit, and LinkedIn...