Web

Analytics

Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream

Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
Heading Off a Social Media Influencer Crisis

Heading Off a Social Media Influencer Crisis

Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...

2018 Social Media Listening Winners – and Losers

2018 Social Media Listening Winners – and Losers

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Here are some criteria top brands pay attention to, and...

Instagram API Changes & Holiday Campaigns

Instagram API Changes & Holiday Campaigns

Celebrations abound online and off this holiday season, with ecstatic client brands, recently migrated to Instagram’s new API, creating meaningful interactions with new audience segments. They experienced zero gaps in coverage and have had very merry holiday returns...

Santa’s Social Sentiment Naughty & Nice List

Santa’s Social Sentiment Naughty & Nice List

We know Santa has helpers – or he’d never get everything done. Maybe he even uses social sentiment to inform his business strategy, like all smart businesses. Here are some insights from NetBase, surfaced with Santa in mind. Top Christmas List Requests Analyzing the...

Social Sentiment Selecting #1 Christmas Song in the UK

Social Sentiment Selecting #1 Christmas Song in the UK

Leaving shopping and Black Friday insanity to the side, is there anything more Christmasy than Christmas music? We both love it and love to hate it, and many a musician has discovered – and harnessed – our passion about it all around. This year is no different . . ....

Working with Influencers Through New Instagram API

Working with Influencers Through New Instagram API

  Instagram influencers are incredibly powerful assets for promoting your brand. So, it’s important that you have the ability to track not only what they’re sharing, but how their audiences are responding. It’s a complicated bit of business, that’s shifted a bit with...

Unintentional Brand Ambassadors and The Art of Storytelling

Unintentional Brand Ambassadors and The Art of Storytelling

No one can tell the story of your brand better than your customers – and that’s true for us as well. At our recent NetBase LIVE LA conference, Jessica Williams, Global Innovation Marketing & Analytics Leader for Visa shared how NetBase supports their storytelling...

How Does AI Affect Social Analytics?

How Does AI Affect Social Analytics?

As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...

The Social Sentiment Challenges Facing High Street

The Social Sentiment Challenges Facing High Street

With increasingly discerning shoppers, shifting audience segments and experiential marketing on the rise, the High Street has more than a few challenges to face. Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and...

December 11th was the day! The new Instagram API is LIVE!

December 11th was the day! The new Instagram API is LIVE!

When Instagram announced its plans for an updated version of their social listening API (the new Graph API) we looked forward to December 11, 2018 as a critical milestone for NetBase and our customers. We had a lot work to do, including updating our platform to...

NetBase Product Line

Social media analytics platform

Power of social analytics for your entire team

Expand your social platform with LexisNexis news media

Customer experience analytics platform

AI, Image Analytics, Reporting Tools, APIs and more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions