Expanding Your News Media Coverage with LexisNexis!
Brands require the most accurate, transparent and complete insight available, so we’re excited to announce a significant expansion of our NetBase product, with the addition of LexisNexis’ news media dataset. We’re offering the deepest media and market intelligence,...
Will Consumers Visit a Socially Distanced High Street?
The big question every UK business is facing will soon be answered - when we open will they come? Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. And it...
EasyJet Takes Proactive Approach to Travel Changes
Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little...
Accommodating Reverse Culture Shock When Reopening
As communities reopen for business, brands need to be ready to accommodate the reverse culture shock that consumers are feeling. Many may not even know this is what they’re experiencing, so capturing and closely monitoring consumer experience will be crucial. And...
How Digital Consumer Intelligence Gives Brands the Winning Edge
Standing out from competitors today requires strategic marketing informed by digital consumer intelligence. Leading brands in every category rely on its insight every day - and your brand should be too! Digital consumer intelligence is a brand's everything - and we...
Drive-in Theaters and Other Trends Re-emerging
People are loving the yesteryear throwback experience that drive-ins are offering, but what does it mean for brands? And with old becoming new, with a technological twist, how can/should brands rethink their marketing strategies? Recognizing that drive-in theaters and...
Brand Perception Is More Important Than Ever
With hit after hit coming hard at society, it is crucial for brands to be perceived as supportive/understanding. It's also important for that brand perception to be solidly established ahead of a crisis. At times like these, brand perception is more important than...
Brands Exploring Indie Shows as Services Innovate
The time is ripe to innovate the way movies and TV are seen. In this new distribution world, with everyone stuck at home and quickly burning through popular series, Indie Shows with ready content can offer a lot to an audience primed by the Tiger King and hungry for...
Pinterest Perfectly Positioned to Sell Recipe Ingredients
Online shopping is here to stay, COVID-19 has seen to that. And Pinterest is perfectly positioned to sell recipe ingredients to its significant and highly engaged consumers! If you aren’t thinking about how to rebuild your business strategy to adapt to this new...
Telehealth Taking Healthcare in New, Necessary Direction
The time is certainly right for telehealth, as we see providers taking healthcare in this new, necessary direction. As providers and patients look for alternatives to in-person appointments, telehealth is getting a turn in the spotlight. This turning of the tide...
How COVID-19 Is Rewriting the Future of Home Fitness
Each generation seemingly has their household names when it comes to home fitness equipment. At the turn of the century, it was nearly impossible to watch sports programming without seeing a NordicTrack or Bowflex ad, promising gym-quality workouts in the comfort of...
Walmart and ThredUp Partner in Master Move
While other retailers are filing for bankruptcy protection or closing up shop, Walmart and secondhand clothing retailer ThredUp just partnered up in a master move that may disrupt the space. In this overview detailing why this merger is a match made in retail...
Contactless Payment Adoption is Accelerating
Although we may not be ready for widespread chip insertions, largely due to the fact that they are more fiction than science right now, contactless payment adoption is imminent. And there are a whole host of concerns to prepare for with this, as it doesn't only apply...
Consumer and Market Intelligence Expertise at SMWONE
SMWONE was an entirely online event this year and NetBase Quid was an eager participant in a good number of panels, sharing consumer and market intelligence insight. This was arguably the best yet, with industry leaders bringing insight to inform every aspect of...
Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer
The travel industry has taken one of the biggest hits since the pandemic struck, leaving many to wonder if and when it will get back to what we once knew. And while this may be the case, winning brands aren’t waiting around to find out. They’re accommodating the...
Toilet Tissue Brand No. 2 Combats Butt Crumble & Wins Hearts
Consumers and brands are finding bright spots in what has been a dark time. One unlikely offering is an upstart toilet tissue brand that is taking a swipe at the big rolls! Let’s see why they’re generating buzz and what “butt crumble” is all about. There is a renewed...
The D2C Strategy Every Brand Needs for COVID-19 Recovery
The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Appealing widely...
Facebook Shops Making eCommerce Waves
No doubt about it, ecommerce has seen a meteoric rise in the wake of the coronavirus pandemic. Due to social distancing measures and the closure of many brick and mortar stores that were deemed non-essential, people have been quick to shift to online retailers to...
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