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Heading Off a Social Media Influencer Crisis
Influencer marketing is a major component for all brands with a social media presence, but it’s still a fairly new practice. As this tactic becomes more deeply entrenched, brands must be mindful of the potential for rogue influencers to cause a crisis. Here are some...
2019 Social Media Monitoring Pro Tips: Making the Most of a Real-time Dashboard
It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. Thank goodness for real-time...
2018 Social Media Listening Winners – and Losers
Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Here are some criteria top brands pay attention to, and...
Instagram API Changes & Holiday Campaigns
Celebrations abound online and off this holiday season, with ecstatic client brands, recently migrated to Instagram’s new API, creating meaningful interactions with new audience segments. They experienced zero gaps in coverage and have had very merry holiday returns...
How Chili’s Finds Inspiration for Their Next Social Campaign
Some of the biggest brands out there find themselves falling short at times. That makes it even more gratifying when they get back on track and excel. At NetBase LIVE L.A. this past October, Chris Ebbeler, Chili’s Director of Social & Community Engagement, and...
Brussels Innovators Stress Importance of Accelerated AI Development
Artificial intelligence (AI) is the future – and businesses ready to harness it will capture sizeable chunks of whatever vertical they inhabit. And it looks like Europe is poised to do just that in many key, competitive areas, with sentiment analysis informing steps...
Santa’s Social Sentiment Naughty & Nice List
We know Santa has helpers – or he’d never get everything done. Maybe he even uses social sentiment to inform his business strategy, like all smart businesses. Here are some insights from NetBase, surfaced with Santa in mind. Top Christmas List Requests Analyzing the...
Social Sentiment Selecting #1 Christmas Song in the UK
Leaving shopping and Black Friday insanity to the side, is there anything more Christmasy than Christmas music? We both love it and love to hate it, and many a musician has discovered – and harnessed – our passion about it all around. This year is no different . . ....
Working with Influencers Through New Instagram API
Instagram influencers are incredibly powerful assets for promoting your brand. So, it’s important that you have the ability to track not only what they’re sharing, but how their audiences are responding. It’s a complicated bit of business, that’s shifted a bit with...
Unintentional Brand Ambassadors and The Art of Storytelling
No one can tell the story of your brand better than your customers – and that’s true for us as well. At our recent NetBase LIVE LA conference, Jessica Williams, Global Innovation Marketing & Analytics Leader for Visa shared how NetBase supports their storytelling...
How Does AI Affect Social Analytics?
As we discussed in our 2019 predictions post, we know that Artificial Intelligence (AI) is going to play a bigger role in social analytics moving forward. But what exactly is AI, and how does it work within that context? Here’s the low-down. Of course, we’ve already...
The Social Sentiment Challenges Facing High Street
With increasingly discerning shoppers, shifting audience segments and experiential marketing on the rise, the High Street has more than a few challenges to face. Our 2018 European High Street Social Sentiment Report analyzes social sentiment of 29 popular chains and...
December 11th was the day! The new Instagram API is LIVE!
When Instagram announced its plans for an updated version of their social listening API (the new Graph API) we looked forward to December 11, 2018 as a critical milestone for NetBase and our customers. We had a lot work to do, including updating our platform to...
Customers Switching to NetBase from Other Vendors Increased by 53% in the Last 6 Months
Customer feedback is the life's blood of ongoing competitive analysis. That’s why we always talk about the importance of monitoring such feedback on social – so you don’t miss the insights that could make a difference. It’s never just about your own brand – you can...
Social Sentiment and Holiday Shopping – Online Vs. In-Store and More
“While the novelty of going into a store and touching a dress in person will never go away, the convenience of online shopping can’t be beat.” So says fashion designer Shoshanna Lonstein Gruss, and there’s truth to that idea –but online shopping is far from taking...
5 Awesome Takeaways from Our Social Media Week London Panel
At last month’s Social Media Week London event, marketing agility was the topic of a panel moderated by NetBase VP EMEA, Michael (MJ) Paradiso. How to Use Real-Time Social Media Insights to Improve Your Marketing Agility offered a revealing discussion with...
NetBase Implements Instagram Channel Coverage Changes as Other Vendors Struggle
In our blog on November 29, 2018 titled “Instagram Evolution: NetBase Launches Updated Instagram Hashtag Support” I focused on the changes specific to Instagram hashtag monitoring that will become effective December 11, 2018. This blog will focus on Instagram channel...
Analytics Solutions 101: Beware Black Box Methodologies That Can’t Be Verified by Users – Part 2
Ignorance may be bliss in certain areas of life, but when it comes to your social analytics the cliché doesn’t apply. Here’s why you should steer clear of mysterious analytics solutions you can’t verify. YOUR BRAND’S REPUTATION AND SUCCESS SHOULD’T BE LEFT TO CHANCE...
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