CES Innovations to Offer More Consumer Insight for Brands

The Consumer Electronics Show offers a good bit of concept pieces intermingled with next-level innovation, and of late it can be hard to tell the difference between the two. This is because tech brands have really stepped up their innovation game and are sending...
Performance Benchmarking: 8 Keys for Success

Performance Benchmarking: 8 Keys for Success

Performance benchmarking involves tracking a series of metrics that connect back to a brand’s goals for the month, quarter or even the year. These metrics offer a tangible way to measure a brand’s successful consumer outreach efforts and to also identify challenges...

NetBase Quid Welcomes Rival IQ!

NetBase Quid Welcomes Rival IQ!

Furthering our ongoing effort to make the world make sense for our customers, we are thrilled to announce our acquisition of the complementary and innovative social analytics provider, Rival IQ! This is the culmination of an amazing year at NetBase Quid. Earlier this...

Top 15 Social Media Tracker Tools for 2022

Top 15 Social Media Tracker Tools for 2022

There are 4.55 billion social media users worldwide, and a sizable chunk of them could be your potential consumers. Tracking their movements, their loves and hates can be difficult to do, but social media trackers make it simple to design relevant messaging and more....

How to Conduct A Thematic Analysis

How to Conduct A Thematic Analysis

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Having a tool that is simple to dig into to prove what is at the heart of a given analysis is a key social media analytics tool differentiator. Social media analytics give brands and agencies the confidence to move quickly and stay ahead of the competition. And that...

NetBase Quid Live NY and LA 2021 Recap

NetBase Quid Live NY and LA 2021 Recap

Another round of NetBase Quid LIVE events just happened – were you there with us? If not, we’re here to tell you all about it! Check out our recap below. And be sure to follow us on Twitter to see photos from the events and interact with our team! NetBase Quid LIVE...

How to Measure Brand Sentiment in 2022

How to Measure Brand Sentiment in 2022

How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately,...

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