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Simmons Leverages TikTok to Target Young Consumers
When it comes to business, brands must be prepared to roll with the punches when the unexpected happens and shifts their plans. A perfect example is mattress brand Simmons. They recently experienced wild success leveraging TikTok to target young consumers during this...
How Competitive Intelligence Reveals Challenges & Ways to Overcome Them
Learning from a competitor’s success instead of reinventing the wheel is smart, as is learning from their mistakes. Competitive intelligence is the key to it all. It reveals ways to overcome any number of challenges, if your brand is listening effectively. Here’s how...
How The Global Travel Industry is Planning Ahead for Crisis Recovery
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. Airlines, cruise ships and resorts...
How to Identify White Space & What To Do With It
Sometimes the next big thing for a brand is found in the places where there is a small amount of buzz, but not enough to make it immediately identifiable. Having the right social analytics can show you how to spot white space and what to do with it! Sometimes all you...
KOLs Directing The Healthcare Industry
Key opinion leaders (KOLs) have a profound impact on the business world. Sadly, many brands overlook them and a key piece of their market intelligence puzzle for some reason. With respect to their market shifting abilities, we’ll take a look at KOLs in the healthcare...
How Micro-Influencers Can Offer Masterful Marketing Lessons
Word of mouth is still the best way to find and engage with new consumers, and social media works much the same, with the use of micro-influencers! They can offer your brand masterful marketing lessons. As social media is playing a more active role in our lives,...
Walgreens Captures Consumer Concerns with Care Clinics
Consumers are worried about lots of things – more so than ever before. And Walgreens is listening. It is expanding its offerings to speak to consumer concerns, by opening care clinics across the U.S. The pandemic has changed the face of healthcare and patients are...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Finding key opinion leaders (KOLs) in Quid leaves brands armed with immediate, actionable insight. And this intelligence is crucial in the war for consumers’ eyes. Although consumer engagement is often a brand’s central focus, as they increasingly shift their gaze,...
Brands Finding New Purchasers on Podcasts
Podcasting has seen steamrolling growth over the last few years. And despite COVID, is looking to still hit sizeable growth for 2020. It has definitely captured brands’ attention, as we see many adjusting their marketing strategies and finding new purchasers on...
Is Kia’s Inability to Keep Up with Demand Hurting Their Brand?
It wasn’t long ago that Kia’s reputation as a lower tier auto manufacturer preceded them, with initial reliability scores anchoring them to the bottom of J.D. Power’s Initial Quality Study rankings. Things started to turn around for them in the mid-2000s, and...
The Best Ways to Uncover Emerging Trends
Emerging trends are everything to businesses, whether or not they realize it. And uncovering these emerging trends ahead of competitors is something every company should be pursuing – aggressively. Here’s how to do it, and why you need to start yesterday. And we’ll...
Brands Considering Fewer Choices for Consumers
Over the past decade companies have been producing products with more variety in an effort to please everyone. But since COVID-19 hit, brands are considering fewer choices for consumers. It makes sense. Let’s see why! Brands offering everything from toilet paper to...
Lysol’s COVID-19 Killer Wins Consumer Love
Kicking COVID-19 to the curb, is Lysol, with its coronavirus killer. And it’s winning consumer love, which is the name of game when it comes to marketing these days. In two minutes, a virus that has haunted our dreams and countries around the world can be effectively...
Why The Consumer Survey vs Sentiment Disconnect?
There's a disconnect when comparing consumer reports and surveys against consumer sentiment. And brands need to pay close attention to it! In this article we’ll explore: Surveys vs. sentiment and why they both matter to the reputation of your business Why it is that...
How Do Luxury Brands Meet The Needs of Consumers Right Now?
Like many industries worldwide, the luxury goods market has had its hands full. Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the changes taking place in...
5 Steps to Media Intelligence Success
Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...
Consumers Likely to Jump Ship During a Crisis
The new normal finds consumers showing erratic behavior when choosing where to spend their money. Maintaining brand loyalty seems to be a thing of the past as consumers are likely to jump ship during a crisis. Here’s what you can do about that! Consumer devotion has...
These 8 Market Intelligence Tools are Fuel for Explosive Growth
Brands need market intelligence to inform strategic decision-making across the enterprise. Today’s increasingly ecommerce-driven world, has no room for silos. Market intelligence that provides the groundwork for every conversation is a must. And brands are getting hip...
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