What is Image Analysis, and How Can it Grow Your Brand?
Image analysis helps you see the complete picture of how your brand is getting traction online. And images go a long way in influencing consumer perception of your brand. With millions of images uploaded to social media every day, chances are good that there are quite...
How to Use Twitter Stats for Your Marketing Strategy
Adding a layer of social media analytics to your Twitter stats intel-gathering is key – and our partnership with Twitter provides you with precisely that! As part of its overarching Birdseye Report, Twitter has gathered 2022 industry insights and emerging trends in...
Social Listening: What, Why & How
What is social listening exactly, and what can you do with it to capture your brand’s piece of the global marketplace? If your brand is ready to capture social insight to inform strategic decision-making, you’ve found a great place to start! What is Social Listening?...
The Best Ways to Uncover Emerging Trends
If your brand isn’t aggressively pursuing emerging trends, take a seat and follow along – because you’re missing out on exceptional opportunities. We’ll share how to do it and why you must. Brands that can effectively identify emerging trends have an...
Build a Crisis Management Plan for Your Business in Seven Steps
When a crisis hits and you’re unprepared, it’s incredibly difficult to pull things together in the moment. We’ll explore what crisis management is, how it works, and ways to stop a bad situation from getting worse, including tips for identifying crises before they...
What Consumer Insights Matter More Than Ever
Brands must stay on their toes with actionable consumer intelligence sourced from continuous social listening. Your brand is a multi-faceted entity with teams going all different directions and each needing custom insight into the voice of the customer. There is no...
Creating Patient-centric Solutions to Healthcare Challenges
Healthcare Providers are recognizing the need to boost patient-centricity and are increasingly turning to digital and social media to create these offerings. And we’re going to show you why this is so essential, along with tips to help inspire your own patient-centric...
Consumer Research: A Secret Weapon for Marketers
Capturing and keeping your audience’s attention means you must read the room and give them something clever and relevant to engage with. Your marketing is the public personality of your brand, after all. And brands that just copy others in their space are not...
Social Intelligence in Marketing
Social intelligence plays a critical role in how successful a brand can be when connecting with its desired audience. And that’s because it pulls intel from the social web that reveals relevant and timely details about your consumer, which can then...
Identifying Top TikTok Brands, Influencers & Hashtags
Social trends are everything online and keeping up with them is a job in itself.Every platform on the social web is home to trends in one form or another, but one site - TikTok - has become a super popular hub for brands and influencers, as it is where many of today’s...
What is Earned Media Value & How is It Calculated?
Being outside their direct control, earned media is of special interest to marketers. But it's tricky. The impact of earned media efforts - that earned media value, can be difficult to evaluate. Let’s pull back the curtain and help your brand calculate this important...
16 Top Social Media Tools for 2022
Which social media tools make sense for your brand? Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. This list will help! Our updated social media tools list captures shifting trends and...
Managing Risk with Real-time Data-driven Intelligence
When it comes to managing risk, businesses are increasingly finding the landscape shifting under their feet. As a result, managing risk has become a much larger consideration – and even a priority – for companies in any category. Online never sleeps, and neither do...
Guide to the Best Social Media Monitoring Tools for Brands
Online today, you can be sure your target consumers are sharing intel that’s relevant to you – right now. They’re sharing needs, wants, challenges and all sorts of insight which your competitors are capturing with a social media monitoring tool - and they’re building...
Top 8 Customer Intelligence Platforms for 2022
Customer intelligence platforms take the guesswork out of the consumer mindset equation. A robust platform ensures you understand what consumers love and the improvements they want to see from your products, removing assumptions from every part of your organization....
Intuitive AI Updates and Expanded Datasets
NetBase Quid® is always evolving and improving as new tech is available, and as artificial intelligence continues to improve. This means better, and more accurate results for your consumer and market intelligence endeavors, including these expanded datasets. Accuracy...
Tracking the Changing Consumer Behaviors in Healthcare
There have been many rapid changes in consumer behavior in the past few decades, and particularly in the past couple of years. So, how do companies keep up? We’ll share three specific issues plaguing the industry, as well as some of the ways leading HCPs are scaling...
Maximizing Business Impact with Powerful Platform Capabilities
Having advanced AI-powered insights to inform your strategic decision making is crucial to a brand’s success. Now, with NetBase Quid's Application Switcher, your social analytics efforts just earned a power boost! The combined insights offered are all in one place for...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates