A Guide to Creating and Targeting Your Custom Audience

When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom...
A Guide to Media Monitoring Services

A Guide to Media Monitoring Services

Judging by Google search results, many people and brands are looking for more information on media monitoring services. They want to know what it is, what tools are available and examples of how it can help their brands. Media monitors keep tabs on your brand mentions...

15 Competitor Monitoring Tools & How They Work

15 Competitor Monitoring Tools & How They Work

The competition is fierce today and without competitive monitoring you won’t know what your competition is up to. A competitor monitoring tool should be a priority, as the intel it provides is the what sets winning brands apart from the pack. And with the room...

Why Sentiment Analysis Tools Matter in 2021 and Beyond

Why Sentiment Analysis Tools Matter in 2021 and Beyond

  Choosing the right sentiment analysis tools to handle your unstructured data is supremely important. The sheer volume of consumer data available to brands is growing like wildfire, and your tools have to be up to par. Besides the ability to parse voluminous datasets...

Your Social Media Report: 10 Data Points Not to Miss

Your Social Media Report: 10 Data Points Not to Miss

Social media reports keep companies honest. They set a benchmark to measure against and offer qualitative, real measures that can impact future strategic decisions that span the entire organization. And there are ten data points you definitely don't want to miss when...

Identifying Gaps in Social Content and Messaging

Identifying Gaps in Social Content and Messaging

Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal...

Netnography: What It Is and How to Use It

Netnography: What It Is and How to Use It

Consumers are complex. And segmenting them by simple demographics doesn’t tell the whole story. People gather online according to their interests, and the subcultures they create are intricate and transcend traditional demographic boundaries. That’s where netnography...

15 Social Media Trends for 2021 And Beyond

15 Social Media Trends for 2021 And Beyond

2021 has forged a unique customer base with special requirements – and the social media trends follow suit. As people have adapted to virtual living, technology has advanced in numerous ways, and consumers are pushing hard to bring societal change along with it. Any...

How to Measure Brand Perception— and Why You Should

How to Measure Brand Perception— and Why You Should

On a good day, brand perception can be very difficult to quantify. However, it is one of the most vital metrics your company can have when it comes to brand visibility and marketing success, as it directly effects your bottom line. In this article we’ll cover tips on...

How Marketing Intelligence Can Power Your Brand

How Marketing Intelligence Can Power Your Brand

Marketing intelligence is a must for every company participating online today. Without it, competing in the global marketplace is next to impossible, and brands are running on pure luck, living in fear of the next disruption. Here's how to get - and stay - ahead of...

Run a Social Media Audit that Works: 10 Tips

Run a Social Media Audit that Works: 10 Tips

The better informed your brand is, the better prepared you are to strategize, mitigate risk and manage a crisis. Consumers are using social media to research brands in record numbers, and social media platforms are adding hordes of new users to their ranks daily. That...

Makeup Hashtags Are Dominating Social Media

Makeup Hashtags Are Dominating Social Media

Beauty brands are super competitive online, so it makes sense that makeup hashtags are dominating social media. But did you know how wildly effective hashtags are when it comes to boosting brand visibility, just in general? They do this by fostering a sense of...

KOL | Why Key Opinion Leaders are the Future of Marketing

KOL | Why Key Opinion Leaders are the Future of Marketing

Consumers are turning to Key Opinion Leaders (KOLs) for opinions on where they should spend their hard-earned money. As a result, savvy brands are taking advantage of the high returns, high level of trust, and wide reach of KOLs to benefit their businesses by way of...

How Brands Use Social Listening Tools to Beat Competitors

How Brands Use Social Listening Tools to Beat Competitors

Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do. In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace...

Creating NetBase Themes from Quid Social Clusters

Creating NetBase Themes from Quid Social Clusters

We’re excited to announce that Quid Social just got even better. The market leading solution just got better at enhancing  your exploration of insights, trends, and conversations discovered in Quid Social. Starting today, you can create a NetBase theme from clusters...

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