The 2022 Holiday Gadgets & Games Report is Here!
If your ideas of gaming and gadgets are limited to the 1980s, it's time you hit the restart button! Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022. And we have an...
Most Popular
Editor’s Picks
The Top 25 Social Media Tracking Tools for Brands in 2023
Even as many of us try to break free of social media for various reasons, it has become clear that there is immense value for consumers to be connected with others. And for brands to track their...
How to Create a Social Media Analytics Report
With so much consumer and market data available on social media, the modern brand has a unique opportunity to learn about its target customer. And knowing how to create a social media analytics...
How Consumer Intelligence Amplifies PR & Encourages Product Choices
While it is true that PR is now much better equipped to protect the brand, the communicator’s job hasn’t necessarily become easier. The increasing complexity of the media landscape has been a top-3 challenge for PR in 2022, in fact. And it’s time to address these challenges head-on as 2023...
Healthcare 2023 Goal: Listen Closely to Patient Voice
The patient’s perspective has drastically increased in value to modern healthcare. Far from being a passive recipient of care, the patient has become active and central to the process - and so has the patient voice. This is beneficial not just to the individual but also to the caregivers, drug...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates
When Social Media Monitoring Isn’t Enough
Often, brands will have the proper tools for social media monitoring and still miss out on the wealth of information that consumer conversation is supposed to offer. They say, “We have all the...
Enhancing Consumer Understanding to Bolster Singles Day Sales
One of the biggest market days in the world today started as a festival for single students at a university in China to celebrate their status. It’s easy to see why the students at Nanjing...
NetBase Quid® & Twitter Offer Advanced Futbol Insights!
The World Cup is almost upon us and this is a huge opportunity for brands everywhere to capture the attention of loyal futbol fans. And we’re going to show you how, with the help of valuable...
Identifying Blue Ocean Opportunities to Capture New Markets
Regardless of industry, over the past few years the challenge du jour for businesses has been predicting consumer and market shifts. But today, category disruptors are increasingly pivoting away...
Understanding Your Audience in a Cookie-less World
As cookie-based advertising is set to be eliminated in the coming year, many marketers are wondering how this will affect their consumer research strategies. More importantly, they want to know...
A Guide to Brand Tracking Research
Toward the end of 2018, Accenture reported that 62% of customer purchasing decisions were based on a brand’s ethical values and authenticity. We’ve had ample warning––and if your brand isn’t...