Taking a Deep Dive into Audience Understanding
How deeply do you understand your audience? It’s a vital component that keeps many brand managers awake at night. They know that a company's success involves more than maintaining a positive brand image, and we’re guessing you know this too! Let’s explore what really matters and why. Consumers...
Most Popular
Editor’s Picks
The Right Data Reveals What’s Around Every Corner
‘Looking around the corner’ can mean different things. Are you experiencing a communications crisis requiring immediate resolution or sorting out fashion trends that will impact merchandising...
What Is Market Intelligence?
Being prepared to seize and respond to valuable information promptly is vital, as unexpected crises arise rapidly. Moreover, lucrative market prospects seldom provide advance notice. By gathering...
Digital Banking Data for Emerging Market Predictions
The world of digital banking is shifting, and technology is the culprit – at least in this report! What are the big takeaways? Our Impact of Technology on Finance Services 2023: Digital Banking report shares all, and we have a snapshot to share below. What are the evolving customer needs in...
Monitoring Distributed Assets to Win Again
Years ago, only a few social channels really mattered to brands—three, maybe five at most. Brands want to be where consumers spend most of their time, after all, and the options back then were slim. Likewise, there were only a couple of handles to pay attention to, and there really wasn’t a...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates
How Brands & Influencers Amplify Earth Day Efforts
Connecting with audiences on topics that matter to them—like Earth Day—can provide valuable insight into their preferences, behaviors, and beliefs, which can inform future marketing and business...
What Is Social Media Analytics & Why Is It Important?
Many businesses adopt a brand-centric focus when starting their data analytics journey, which can be dangerous. And they are beginning to understand this: As of 2022, 92% of marketers in...
Your 2023 Market Analysis Template
Conducting a market analysis may sound like an uphill task, and it can be, but the process is too important to be ignored. So, we have created a market analysis template to guide you through the...
Using the Intelligence Connector to Identify Influencers and KOLs
Boosting your brand’s visibility is critical in today’s ever-expanding market. Consumers have more options to pick from than ever before, and it’s essential that you find ways to stand out....
How to Create a Competitive Analysis Template in 2023
As the first quarter of 2023 hurtles by, it’s a good time to catch up with what other brands have been up to. It’s what the best performers do: According to Emerald, 90 percent of Fortune 500...
How an Intelligence Connector Streamlines Your Martech Stack
Time is money, and your Martech Stack can play an executive role in how much time you spend doing repetitive tasks, such as market and consumer research. Increasingly, marketers spend more time...