NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...
The D2C Strategy Every Brand Needs for COVID-19 Recovery

The D2C Strategy Every Brand Needs for COVID-19 Recovery

The rise in popularity of Direct to Consumer (D2C) sales is accelerating and brands seek to recover from COVID-19. And smart companies are hitching a ride on this fast-moving sales strategy to maximize their presence and connect directly to consumers. Appealing widely...

Facebook Shops Making eCommerce Waves

Facebook Shops Making eCommerce Waves

No doubt about it, ecommerce has seen a meteoric rise in the wake of the coronavirus pandemic. Due to social distancing measures and the closure of many brick and mortar stores that were deemed non-essential, people have been quick to shift to online retailers to...

Customer Retention Powered by Social Listening

Customer Retention Powered by Social Listening

As the world recuperates and consumers everywhere are feeling hesitant to resume life as usual, recovery mode must be focused on supplying what customers need – and those needs have changed drastically in the past few months. Retaining customers in the long run...

Restaurant Experiences as We Enter Recovery Phase

Restaurant Experiences as We Enter Recovery Phase

Adaptation has been the fundamental business principle at the forefront of people’s minds for the last few months. And no one has done this better than the restaurant industry. With dine-in options off the table in the beginning, restaurants from giant chains to mom...

Disney Dominates D2C & Its Hamilton Release Proves It 

Disney Dominates D2C & Its Hamilton Release Proves It 

Plans by Disney+ to release the filmed version of Hamilton ahead of schedule has consumers in a frenzy. Just as Star Wars fans gathered early in their living rooms across the globe to see Rey discover her roots, so we can expect fans of Hamilton to once again gather...

Etsy Makes Masks for Millions

Etsy Makes Masks for Millions

Etsy is experiencing unexpected growing profits during this pandemic. Best known for its vintage and homemade/handmade items, the do it yourself (DIY) giant has reported an unprecedented boom in sales, as the company makes masks for millions - both physically and...

Quid Product Update: Companies Dataset Enhancements!

Quid Product Update: Companies Dataset Enhancements!

In an effort to improve your Quid analyses, we have exciting enhancements in our Companies dataset to share with you! We’ve added Revenue and Headcount data to our Companies Dataset, and that is significant in itself, but we’ve also made changes to enhance data...

Uber Innovates Ahead of the Curve – Again

Uber Innovates Ahead of the Curve – Again

As the world shut down, and ride share operations came to a hard stop, the Eats section of Uber ramped up to deliver the ultimate in comfort - food. Using a crystal ball stocked full of next generation consumer and market intelligence could be the secret sauce keeping...

Brands Making National Nurses Month a Priority

Brands Making National Nurses Month a Priority

As part of the aptly timed “Year of the Nurse and Midwife,” the American Nurses Association expanded National Nurses Week, to a monthlong celebration. And businesses would be wise to recognize and celebrate healthcare workers as well. Many are and it will pay off...

Brands Pivoting from B2B to B2C

Brands Pivoting from B2B to B2C

As business becomes more personalized, a trend that has only grown larger due to Coronavirus, B2B marketing is pivoting to adopt B2C tactics. And it’s wise thinking. Here’s why. Just as cell phones have doubled and adapted as business and personal tools, so have...

Beauty & Cosmetics Trends and Best Practices in 2020

Beauty & Cosmetics Trends and Best Practices in 2020

Before COVID-19 struck the world, the beauty industry was doing really well. But when the world pretty much came to a halt, things took a 180 for the industry, causing brands to pivot and change what they once knew as their “normal.” And we explore how this looks in...

Who is Driving the Climate Change Narrative?

Who is Driving the Climate Change Narrative?

Over the last few years, the conversation around climate change has gotten louder. It has evolved beyond environmental circles to become part of larger business, policy and societal narratives. This held true last year, and even more so this year because of COVID-19....

5 Brands Building eCommerce Buzz

5 Brands Building eCommerce Buzz

  Times are uncertain right now. Most people are still sheltering in place, brick-and-mortar shopping has come to a halt, and almost everything we considered to be normal has since vanished. But as time goes on, the world has seemingly adapted to the new normal. And...

If You Open, Will They Come?

If You Open, Will They Come?

In the U.S., people are becoming more anxious to see stores and businesses re-open. But when they do open, will people come? To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe....

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