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Emerging Advertising Opportunities for Brands, as eSports & Gaming Go Mainstream

Traditional ‘in-game’ advertising opportunities have taken a long pause thanks to COVID-19. Fortunately though, there are emerging advertising opportunities for brands as eSports and gaming become available on mainstream channels. Filling in a variety of gaps...
Understanding IRL Purchases with Sentiment Analysis

Understanding IRL Purchases with Sentiment Analysis

Amazon has unquestionably conquered eCommerce. And now it’s taking what some might consider a step backwards to become master of all things brick and mortar. Does the online behemoth know something most don’t? Yes. And you can get on Amazon’s level by understanding in...

The NFL Kick-off and Brand Sponsorships

The NFL Kick-off and Brand Sponsorships

Sponsorships with sports teams or athletes offer amazing awareness opportunities for brands – and this doesn’t only apply to those offering athletic gear or sports drinks. How can your brand make the most of this NFL season, or any sports season, for that matter? We...

7 Social Media Crisis Management Metrics

7 Social Media Crisis Management Metrics

Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...

5 Steps to a Successful Marketing Campaign Launch

5 Steps to a Successful Marketing Campaign Launch

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. And we’re going to show you what each looks like and how to do it. Step #1. Revisit What Worked/Didn't for Last Campaign Launch Consider the following scenarios and...

End of Summer Digital Marketer Checklist

End of Summer Digital Marketer Checklist

Summer is moving out to make way for holiday decorations and that means it’s time for you to get ready to create corresponding brand promotions! Don’t worry, our end of summer digital marketer checklist will set you on the right track, well ahead of those deadlines....

How to Monitor Converged Media with Social Listening

How to Monitor Converged Media with Social Listening

Does your brand have a handle on the social conversation happening around its Owned, Earned and Partnered content? It should! We’ll show you how it looks and why it’s mission critical to your brand’s online success. Why Converged Media Metrics are a Game Changer As...

Extending Brands’ Shelf Life with Social Listening

Extending Brands’ Shelf Life with Social Listening

Every brand has to worry over staying relevant with today’s fickle and digitally distracted consumers. So, uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. And it doesn’t require a full reimagining of a...

3 Twitter Tactics That Benefit from Social Listening

3 Twitter Tactics That Benefit from Social Listening

Twitter has been around since 2006 and a lot has changed, but there are a few things that have not. Three things to be precise. Three Twitter tactics that benefit from social listening – meaning you can become a Twitter ninja in no time. And we know that’s everyone’s...

Popeyes vs Chick-fil-A: The Social Media Taste Test War

Popeyes vs Chick-fil-A: The Social Media Taste Test War

There are so many serious conversations online, and few generate more passion than politics. But the great chicken sandwich war of 2019, with Popeyes squaring off against Chick-fil-A, comes close! Let’s see how this social media taste test shapes up – and which brand...

5 CX Strategy Secrets for Launching a Campaign

5 CX Strategy Secrets for Launching a Campaign

Customer experience (CX) is everything. So we’re sharing five CX strategy secrets that social savvy pros rely on to form the backbone of every successful campaign launch. You can follow in their footsteps, assuming you’re willing (and able) to listen to what the...

7 Lessons We’ve Learned from eCommerce Brands on Instagram

7 Lessons We’ve Learned from eCommerce Brands on Instagram

eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...

Get NetBase LIVE in LA & NY on Your Calendar Now!

Get NetBase LIVE in LA & NY on Your Calendar Now!

As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics? Let’s see...

The Importance of Social Listening for Brand Stories

The Importance of Social Listening for Brand Stories

What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories”  do brands need to be aware of with their social listening?...

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