Reaching Media-Connected Consumers with Social Analytics
Most potential consumers are scrolling through online content for a good portion of their day. And much of that time is spent watching Disney+, Netflix, Hulu, Amazon, YouTube and other streaming options. Brands reaching these media-connected consumers have advanced...
How to Handle Your Next PR Crisis with Social Listening
Your brand’s next PR crisis is inevitable – are you ready? Here’s how to take a proactive approach with social listening, and what to do when disaster strikes. Taking Your Baseline Temperature ‘An ounce of prevention’ can only happen when you have a solid starting...
Quid Helps Stanford HAI Produce the AI Index Report for 2019
Quid is proud to have collaborated with Stanford University’s Human-Centered Artificial Intelligence Institute on their comprehensive Artificial Intelligence Index Report for 2019. It examines the state of AI across a wide range of criteria including research...
Patagonia Wins Online Love for Carbon Positive Push
Patagonia is winning online love for its sustainability efforts – most notably, its carbon positive push. And other brands would do well to follow suit. Let’s see why that is! Patagonia Offers a Unique Value Proposition What started by climbers and surfers, had a...
Disney+ Demonstrates the Power of The Social Analytics Side
The Disney+ launch was everything a brand could want – and then some. Let’s see how the beloved brand demonstrates the power of the social analytics side. And how your brand can do that same! Social analytics intel is the secret sauce that most top brands have...
Peloton Ad Shows Power of Consumer Perception
Peloton’s viral exercise bike ad shows the power of consumer perception, and the importance for brands to monitor social analytics to maintain brand – and stock – health. And it also offers a case study in how to pick up a viral...
Top Holiday Purchase Trends Consumers Are Sharing
Consumer spending is in full swing, as we count down to gift giving. What are the top holiday purchase trends consumers are sharing? Let’s explore where they’re shopping - and why. Holiday Promotions & Purchases Holidays offer brands lots of consumer insight, as...
Brands Abandoning TV for Online Advertising
Social media has revolutionized how we interact – and how we shop. Brands are watching closely, and have begun abandoning TV spots for online advertising. And social analytics is the key to its success. Popeye’s Halts TV Advertising After Online Success Popeyes...
Bad Data Series: Excite Wasn’t Excited About Google
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
Unlock CX Stories: 2019 EMEA Report
Customer experience (CX) stories are everything – and social analytics gives brands access to all of it. Why, then, are brands failing to make the most of this insight? Why are very obvious customer needs and wants left unmet in many categories? And what can brands...
Agency Watch: Consistency is a Brand Killer
We’ve all heard that consistency is essential to brand marketing, and it is – till it isn’t. And that point is when it crosses the line and becomes a brand killer. It isn’t the consistency so much as repetitive tactics, but that’s an easy hole to fall into in an...
Black Friday vs Cyber Monday Social Sentiment
Black Friday has become a holiday for the shopping obsessed, or the savings obsessed, whichever you’d call it. But the Black Friday in-store frenzies are fighting hard against Cyber Monday online savings. Which will win out? And why does this intel matter to brands?...
7 Things NetBase Customers Are Thankful For
As the U.S. celebrates Thanksgiving, we wanted to take a moment to express how thankful we are for the amazing brands we serve. And, it turns out, NetBase customers are thankful for us as well! Here are seven reasons why: 1. Thankful for Superfast Social Media Buzz...
Bad Data Series: Atari Doesn’t Like Apples
Join us as we analyze memorably misinformed business decisions in our “Bad Data Series.” We’ll explore the many ways the wrong social analytics solution, offering inaccurate insight, could result in brands misunderstanding potential market opportunities. And missing...
When Tech Talks Tough, But Can’t Follow Through
Not all analytics technology incorporates the very latest capabilities, but that doesn’t stop them from talking the walk. What’s really going on behind that scenes when it comes to the very latest – and amazing – artificial intelligence available to brands? We have...
Social Media Industry Report 2019: Consumer Packaged Goods
The 2019 Consumer Packaged Goods Industry Report is here! It’s full of consumer insight that will drive sales this holiday season – and well into 2020. And we have a preview to get you excited about the possibilities! CPG Gold Rush Jumping right in, let’s kick it off...
Guilty by association? Here are the companies impacted by New Delhi’s air crisis
Over the course of the last month, New Delhi has made national and international headlines for an air pollution emergency that has deeply impacted the city’s 20 million residents. Air quality levels spiked to “severe,” the highest level possible on the country’s Air...
How eCommerce Brands Can #RiseAndShine Like Kylie
Kylie Jenner is an online powerhouse. Kylie doesn’t sell her cosmetics in stores – and she doesn’t overly promote her products online either. Yet, she sells out regularly. So, how can eCommerce brands #RiseAndShine like Kylie? Let’s find out! You can be sure Kylie’s...
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