English
Deutsch
Français
Español
Italiano
Nederlands
日本語
العربية
Understanding IRL Purchases with Sentiment Analysis
Amazon has unquestionably conquered eCommerce. And now it’s taking what some might consider a step backwards to become master of all things brick and mortar. Does the online behemoth know something most don’t? Yes. And you can get on Amazon’s level by understanding in...
The NFL Kick-off and Brand Sponsorships
Sponsorships with sports teams or athletes offer amazing awareness opportunities for brands – and this doesn’t only apply to those offering athletic gear or sports drinks. How can your brand make the most of this NFL season, or any sports season, for that matter? We...
7 Social Media Crisis Management Metrics
Do you know which metrics to monitor when facing a social media crisis? Get a pen ready and write these crisis management metrics down for future reference! Seconds count went you’re tasked with putting out an online fire. Metric #1: Sentiment-in-motion You’ll want to...
5 Steps to a Successful Marketing Campaign Launch
There are five steps that CX strategies should take to ensure a successful marketing campaign launch. And we’re going to show you what each looks like and how to do it. Step #1. Revisit What Worked/Didn't for Last Campaign Launch Consider the following scenarios and...
End of Summer Digital Marketer Checklist
Summer is moving out to make way for holiday decorations and that means it’s time for you to get ready to create corresponding brand promotions! Don’t worry, our end of summer digital marketer checklist will set you on the right track, well ahead of those deadlines....
How to Monitor Converged Media with Social Listening
Does your brand have a handle on the social conversation happening around its Owned, Earned and Partnered content? It should! We’ll show you how it looks and why it’s mission critical to your brand’s online success. Why Converged Media Metrics are a Game Changer As...
Extending Brands’ Shelf Life with Social Listening
Every brand has to worry over staying relevant with today’s fickle and digitally distracted consumers. So, uncovering ways to extend a brand’s shelf life are essential – and readily available, thanks to social listening. And it doesn’t require a full reimagining of a...
3 Twitter Tactics That Benefit from Social Listening
Twitter has been around since 2006 and a lot has changed, but there are a few things that have not. Three things to be precise. Three Twitter tactics that benefit from social listening – meaning you can become a Twitter ninja in no time. And we know that’s everyone’s...
Comparing the media narrative and industry landscape for facial recognition technology
From playful apps to city-wide bans, facial recognition has captured headlines and investor interest over the last few years. With numerous applications—including across the health, security, finance, and education sectors—companies are quickly jumping in. But recent...
Influencer Marketing Strategy: A 10-Step Guide for Marketers
Your influencer marketing strategy could use a little TLC – and this ten-step guide is just what the doctor ordered. You’ll find the steps for constructing a solid influencer marketing foundation as you enhance audience understanding and create benchmarks to measure...
Popeyes vs Chick-fil-A: The Social Media Taste Test War
There are so many serious conversations online, and few generate more passion than politics. But the great chicken sandwich war of 2019, with Popeyes squaring off against Chick-fil-A, comes close! Let’s see how this social media taste test shapes up – and which brand...
How Agencies Alter A Brand’s Course with AI Analytics-Informed Insight
Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. And agencies will miss these warning buoys if they’re not picking out the correct voices to listen to in the cacophony that...
7 Ingredients to Creating an Influencer Marketing Strategy from Scratch
If you’re new to the influencer marketing game and need to create a strategy from scratch, this post is for you! And even if you’ve created an influencer strategy in the past, you’ll want to check out our seven ingredients, as they may add some spice to your efforts....
5 CX Strategy Secrets for Launching a Campaign
Customer experience (CX) is everything. So we’re sharing five CX strategy secrets that social savvy pros rely on to form the backbone of every successful campaign launch. You can follow in their footsteps, assuming you’re willing (and able) to listen to what the...
7 Lessons We’ve Learned from eCommerce Brands on Instagram
eCommerce brands on Instagram are experiencing exceptional engagement – and your brand can join their ranks. To help you along, we’re sharing seven lessons we’ve learned from eCommerce brands on Instagram. Odds are, more than a few of them will work for your brand’s...
5 Best Influencer Marketing Tactics to Amplify Your Brand’s Presence
Influencer marketing tactics are not intuitive. There are many assumptions around what the right influencer can do for your brand, once s/he has been identified and hired to work for you. And the main assumption – that the lion’s share of the work is done once you’ve...
Get NetBase LIVE in LA & NY on Your Calendar Now!
As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note! Are you ready to enter the new era in social analytics? Let’s see...
The Importance of Social Listening for Brand Stories
What is being said about your brand online right now matters. It shapes perception, which drives audiences toward - or away from - your products and services. So, which conversations and resulting “stories” do brands need to be aware of with their social listening?...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates