Why Consumer Loyalty Still Matters in 2021

Consumers are incredibly fickle these days, with loyalty that seems to shift with little warning. Are consumers loyal to brands anymore and is it something businesses should strive to attain going forward? Consumer loyalty has become the golden ring for marketers, and...
5 Steps to Media Intelligence Success

5 Steps to Media Intelligence Success

Consumer and market intelligence are two sides of the competitive intelligence coin that every brand must have in its back pocket. And continuing this analogy, media intelligence is the contactless payment option we find essential to doing business today. It does not...

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