2021 Tokyo Olympics: Week 1 Athletes & Themes Brands Should Watch

The Olympic games are finally here, and some fantastic stories are unfolding. Since consumer and media intelligence are the name of the game, we’ll be exploring how conversations are playing out over the next several weeks. Here, we’ll dive into some of the top...
The Five Steps To Completing a Brand Audit

The Five Steps To Completing a Brand Audit

The top brands stay on top because they change over time, and this is due to their uncanny ability to understand consumer behaviors and react accordingly. Consumer trends, what’s in and what’s not, mutate and evolve. And a brand audit let’s you evolve right along with...

Amazon Prime Products Kept Pace with The Pandemic

Amazon Prime Products Kept Pace with The Pandemic

There are few, if any, things that the pandemic did not impact negatively this past year - but one area that experienced a definite boon was ecommerce. And a company that became a global go-to for homebound consumers was Amazon. Its Prime products seem to be pandemic...

What is Share of Voice?

What is Share of Voice?

How much does your brand stand out in the market? Understanding your share of voice (SOV) is directly connected to your success as a brand not only presently, but in the future. We will break down some key intel relating to share of voice including: Defining what...

Brand Monitor Strategy: A Guide

Brand Monitor Strategy: A Guide

A brand monitor tool should be a part of your normal company checkup. It reveals your share of voice within your industry, your category and amongst your consumers. And it should inform strategic planning, marketing campaigns and so much more. In this post, we’ll...

A Guide to Sentiment Analysis

A Guide to Sentiment Analysis

Emotions are the deciding factor when it comes to what consumers purchase. And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. In this guide, we’ll talk more about how a...

Understanding Juneteenth Conversation Shifts in 2021

Understanding Juneteenth Conversation Shifts in 2021

A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather insight around conversation volume and consumer behaviors. And it’s the...

The Importance of Consumer Behavior

The Importance of Consumer Behavior

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s...

The Top 25 Social Media Sites for Your Brand

The Top 25 Social Media Sites for Your Brand

You already know the power of social media platforms to boost your brands visibility. With social media usage almost doubled since 2015, this marketing avenue has become a necessity instead of an option. Understanding which social media platform is best for your...

A Guide to Creating and Targeting Your Custom Audience

A Guide to Creating and Targeting Your Custom Audience

When it comes to your marketing messaging, ensuring that you’re talking to the right people makes a big difference. Understanding the voice of the customer means knowing precisely who your audience segments are. Here, we’ll explore creating and targeting your custom...

51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media...

The Best Social Media Monitoring Guide for Brands

The Best Social Media Monitoring Guide for Brands

Next Generation AI Analytics is the gold standard for powering any analytics, but there are numerous "old AI' offerings out there muddying the waters. This can be dangerous when brands are vetting providers pretending to be something they're not! Our Social Media...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

Keeping brand goals on track are we power through the rest of 2021 is incredibly important! You'll want to measure your brand's efforts against projections and realign goals for the coming quarter. So, be sure to download the NetBase Quid Social Media Audit Template!...

Social Listening: What, Why & How

Social Listening: What, Why & How

The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight, so we're sharing an overarching view of the social listening landscape to inform your efforts. If your brand seeks to capture ‘social...

What Is Social Media Analytics & Why Is It Important?

What Is Social Media Analytics & Why Is It Important?

Many businesses adopt a brand-centric focus when starting out with on their data analytics journey, and that can be dangerous. Why? In part, it's because social media analytics is a term that is often misunderstood. But don't worry - this post will help you avoid...

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