2020 Offered Diverse New Shows That Captivated Consumer Segments
Beyond the Tiger King, which was the year's most captivating show hands down, there have been a bunch of others that you may not heard of - and should. Relating to consumers means speaking their language and there's a show out there for every audience segment. We're...
Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?
Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash's business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out...
Movies Shift to Streaming in Savvy Consumer Intelligence Response
The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. In an announcement that has viewers excited, Warner Brothers...
51 Top Social Media Tools for 2021
Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. And there are a good number of top social media tools to have on your radar as we head into 2021. So, we have an updated list that captures shifting...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Brands need to find and track Key Opinion Leader (KOL) intel in real-time. And they can do precisely that with market intelligence in Quid. The immediate and actionable insight can significantly impact brand awareness and inform strategic campaign planning. And...
The Best Social Media Monitoring Guide for Brands
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn't feel mysterious and confusing -...
Social Media Audit Tools & Free Template
With the new year in full swing, it's time to perform a social media audit! This is a great way to create 2021 benchmarks that you can measure against 2020's efforts. And it's something that every brand needs to spend time creating. Keeping brand goals on track at the...
Social Listening: What, Why & How
If your brand seeks to capture ‘social insight,’ but isn't sure of what to look for in a social listening tool, you’re in good company. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that...
21 Free Social Media Analytics And Comparison Tools For Marketers
Beginning your year with a list of social media analytics and comparison tools is like receiving an unexpected gift after the holidays are over - and it's one we're happy to give you! Along with everything else this year, the social media analytics game is undergoing...
The Best Ways to Uncover Emerging Trends
Brands that are able to identify emerging trends effectively have an advantage over competitors. There emerging trends are everything to a businesses, whether or not they know it. And if your brand isn't aggressively pursuing emerging trend opportunities, take a seat...
What Is Market Intelligence?
Emergent brand opportunities – or emerging crises - happen quickly and you need to be ready to act and capture this insight, as it happens. They rarely announce themselves days ahead of time. And although it's only one tool in your marketing metrics arsenal, market...
Competitive Intelligence Tools Your Competition is Using
If you ask industry leaders - they'll tell you how important competitive intelligence is, though you probably already know this. Staying on top of what competitors, and the industry as a whole, have going on in any given context is critical. Competitors are busy...
How to Evaluate Social Media Analytics
Let's take a look at consumer insight captured in real-time and how leading brands are evaluating their efforts to stay on track. It includes customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, and...
How to Conduct a Social Media Audit
Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. And being on top of the metrics that matter to your brand is a...
How to Perform Market Research: A 7-Step Guide
Every bit of consumer insight must be wrapped in context or you’re guessing at its intent. and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless. This...
Key Opinion Leader List for All Things Luxury
Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury. In this report we will...
Sports and Entertainment Trends Shift, Spike & Set the Stage for 2021
Market research is all about staying ahead of emerging trends. And change is ongoing in the sports and entertainment industries, as trends continue to shift, setting the stage for 2021. We’ll take a brief look here at the world of sports and entertainment with a...
Top 10 CEO Predictions for 2021
It’s been a whirlwind of a year, from the unpredictable to the unprecedented. We’ve stuck together and now it’s time to see what lies ahead. Using consumer and market intelligence to provide data-driven insight, we’ll show you the top 10 CEO predictions for 2021. And...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates