What is Media Analysis and How Does It Work?

Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad you asked, as this post details precisely what media analysis is and...
51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. These tools are everywhere, and it can be overwhelming to sort out...

The Best Social Media Monitoring Guide for Brands

The Best Social Media Monitoring Guide for Brands

Many brands shy away from using social media analytics because it feels mysterious and confusing. This is a mistake, as there are endless conversations happening in your category online - right now. And your brand may or may not be mentioned in them, but that doesn't...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

Kicking off Q2 of 2021, keeping brand goals on track is incredibly important! You'll want to measure your brand's efforts against projections and realign goals for the coming quarter. So, be sure to download the NetBase Quid Social Media Audit Template! It's free! And...

Social Listening: What, Why & How

Social Listening: What, Why & How

You're likely here because you're searching for an overarching view of the social listening landscape. You've found the right place. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight....

What Is Social Media Analytics & Why Is It Important?

What Is Social Media Analytics & Why Is It Important?

Social media offers a huge pool of consumers ripe for brand communication. But social media isn’t about brands. It’s about people sharing their lives with others they know based on common interests and they resent interruptions, particularly when someone is trying to...

The Best Ways to Uncover Emerging Trends

The Best Ways to Uncover Emerging Trends

Brands that are able to identify emerging trends effectively have an advantage over competitors. And there's so much more to it beyond that! So if your brand isn't aggressively pursuing emerging trend opportunities, take a seat and follow along - because you're...

What Is Market Intelligence?

What Is Market Intelligence?

When brand opportunities or emerging crises happen, they do so quickly and companies must be ready to capture and act upon this insight in real-time. These things rarely announce themselves days ahead of time. And although it's only one tool in your marketing metrics...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Social media analytics give brands and agencies the confidence to move quickly and stay ahead of the competition. And that confidence comes from knowing their consumer and market insight is accurate, which is only possible when the insight is transparent. Having a...

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Staying on top of the metrics that matter is key to increasing your brand's share of voice online. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI by building upon what works –...

How to Perform Market Research: A 7-Step Guide

How to Perform Market Research: A 7-Step Guide

There are seven market research steps that every brand and agency should follow to capture immediately actionable insight. Every bit of consumer insight must be wrapped in context, or you’re guessing at its intent and your brand is missing out on the nuanced (and...

NetBase Product Line

Premier social media analytics platform

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Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

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