Capturing Consumer Chatter to Inform Campaign Strategy with Quid Social
Consumer intelligence helps brands design exceptional campaign strategies. With it, brands can connect with consumers on a deeper, much more personalized level; measure ongoing efforts against previous campaigns; and, immediately understand what’s working, what could...
Using Data Intelligence to Strengthen Employee Ambassador Relationships
Employees are the lifeblood of any brand, and keeping them safe, happy and productive is crucial for continued success. Doing so presents a golden opportunity as employees love to talk about who they work for and what they do. Turning that trait into a strong employee...
51 Top Social Media Tools for 2021
Our updated social media tools list captures shifting trends and technology advances to showcase corresponding social analytics and social media management tools that have become increasingly powerful. These tools are everywhere, and it can be overwhelming to sort out...
KOL Identification: Key Opinion Leaders Brands Should Pay Attention To
Although consumer engagement should be a brand’s central focus, consumers are increasingly more interested in direct to consumer (D2C) companies. So, understanding how – and who – directs those purchase conversations becomes vital. Key Opinion Leaders (KOLs)...
The Best Social Media Monitoring Guide for Brands
Many brands shy away from using social media analytics because it feels mysterious and confusing. This is a mistake, as there are endless conversations happening in your category online - right now. And your brand may or may not be mentioned in them, but that doesn't...
Social Media Audit Tools & Free Template
Kicking off Q2 of 2021, keeping brand goals on track is incredibly important! You'll want to measure your brand's efforts against projections and realign goals for the coming quarter. So, be sure to download the NetBase Quid Social Media Audit Template! It's free! And...
Social Listening: What, Why & How
You're likely here because you're searching for an overarching view of the social listening landscape. You've found the right place. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight....
21 Free Social Media Analytics and Comparison Tools for Marketers
Along with everything else this year, the social media analytics game has undergone accelerated transformation - and it's essential to stay on top of the latest and greatest offerings with these stats, facts and insight to inform your digital marketing efforts - which...
What Is Social Media Analytics & Why Is It Important?
Social media offers a huge pool of consumers ripe for brand communication. But social media isn’t about brands. It’s about people sharing their lives with others they know based on common interests and they resent interruptions, particularly when someone is trying to...
The Best Ways to Uncover Emerging Trends
Brands that are able to identify emerging trends effectively have an advantage over competitors. And there's so much more to it beyond that! So if your brand isn't aggressively pursuing emerging trend opportunities, take a seat and follow along - because you're...
What Is Market Intelligence?
When brand opportunities or emerging crises happen, they do so quickly and companies must be ready to capture and act upon this insight in real-time. These things rarely announce themselves days ahead of time. And although it's only one tool in your marketing metrics...
What Is Competitive Intelligence & How Is Your Competition Using It?
Competitors are busy gathering competitive intelligence about your company right now, and they likely aren't eager for you to up your competitive intelligence gathering game. And staying on top of what competitors, and the industry as a whole, have going on in any...
How to Evaluate Social Media Analytics
Social media analytics give brands and agencies the confidence to move quickly and stay ahead of the competition. And that confidence comes from knowing their consumer and market insight is accurate, which is only possible when the insight is transparent. Having a...
How to Conduct a Social Media Audit
Staying on top of the metrics that matter is key to increasing your brand's share of voice online. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI by building upon what works –...
How to Perform Market Research: A 7-Step Guide
There are seven market research steps that every brand and agency should follow to capture immediately actionable insight. Every bit of consumer insight must be wrapped in context, or you’re guessing at its intent and your brand is missing out on the nuanced (and...
Why Enterprise Social Listening is a Worthwhile Investment
Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and...
Consumer & Market Intelligence Sophistication is a Key Indicator of Business Success
How do brands differentiate from competitors in our noisy online landscape? Both consumer intelligence and market intelligence offer a definite edge. And it has become a key indicator for business success, as we’ll see below! Specifically, we’ll explore how top brands...
Instacart and Grocery Delivery Apps During a Time of Tremendous Growth and Challenges
Grocery delivery platform Instacart has experienced highs and lows within the last year largely due to an increase in demand for delivered goods during the pandemic and dissatisfied workers over undesirable pay and policies. We’ll explore those challenges and how...
Join The
15,723 People
Who have subscribed to our blog
Sign up to receive the latest updates
