Why Consumer Loyalty Still Matters in 2021

Consumers are incredibly fickle these days, with loyalty that seems to shift with little warning. Are consumers loyal to brands anymore and is it something businesses should strive to attain going forward? Consumer loyalty has become the golden ring for marketers, and...
What a Social Media Intelligence Platform Does

What a Social Media Intelligence Platform Does

If you own a business you must have encountered the term “media intelligence platform.” You might have also heard that you need one in order to succeed. But what is a media intelligence platform exactly? Let’s find out. First, some stats: 32% of consumers report that...

What is Product Intelligence and How Does It Work?

What is Product Intelligence and How Does It Work?

In our increasingly competitive world, tailoring your products, marketing, and innovation to shifting consumer behaviors is critical to keep your customers coming back. As such, social listening is one of the most powerful tools your brand can use to tweak your...

51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Social media tools are everywhere, and it can be overwhelming to sort out which make sense for your brand. So, even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. Our updated social media tools list...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

Keeping brand goals on track are we wrap up Q3 of 2021 is incredibly important. It's not too late to create benchmarks that you can measure against efforts in the first half of the year - and moving forward. And it's something that every brand needs to spend time...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

We're exploring consumer insight captured in real-time and how leading brands are evaluating their efforts to stay on track. It includes customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, and we're...

Social Listening: What, Why & How

Social Listening: What, Why & How

The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that insight, so we're sharing an overarching view of the social listening landscape to inform your efforts. So, if your brand seeks to capture...

How to Develop Brand Loyalty in Marketing

How to Develop Brand Loyalty in Marketing

There’s no doubt about it – these days, consumers have lots of brand options. And the pandemic has provided an idyllic environment for them to get comfortable researching their purchases. Not only that, but we’re also seeing consumers turning to brands that most...

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