Comparing and Understanding Benchmarking Types
In this fast-moving world, businesses that use benchmarking comparisons to continuously improve their products, services, and processes will ultimately win. And we have several types to consider. What is Benchmarking? Benchmarking is one of the best tools to keep...
Brands & Influencers Act, Innovate & Implement Change for Earth Day
Every year around this time, online experiences a fever pitch of posts sharing Earth Day hopes and promises for a better tomorrow. And each time, more brands and the people who love them become invested in becoming part of that change in meaningful ways. And this is...
Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022
The pandemic has changed the way consumers think about things, and what they value. Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts.. We’ll take a...
21 Free Social Media Analytics and Comparison Tools for Marketers
Getting to know your potential consumers is incredibly important - and it's a process that must be fast, precise, and ongoing. As savvy marketers from leading businesses will tell you - it can only be accomplished with the help of social media data intel aggregated,...
What Is Social Media Analytics & Why Is It Important?
Social media analytics isn’t about brands. It’s about people sharing their lives with others they know based on common interests. And they resent interruptions, particularly when someone is trying to sell them something! This is where social media analytics comes into...
Learning, Understanding, and Influencing Consumer Behavior
Consumer behavior is unpredictable, and many brands struggle to keep pace with their fluctuating needs and wants. This struggle is compounded by an ever shifting geopolitical landscape that can result in a loved brand being outed by more relevant offering - or one...
What Is Market Intelligence?
Market intelligence helps brands keep pace with, and even ahead of, ever-changing market conditions. Although it's only one tool in your marketing metrics arsenal, market intelligence is one that you'll want to keep updated and in good working order. And we'll show...
What Is Competitive Intelligence & How Is Your Competition Using It?
Savvy brands know that staying on top of competitor and industry chatter in any given context is critical, and now you do too! Let's pull back the curtain and show you what they may already know - and what you've been missing! What Is Competitive Intelligence?...
How to Use Twitter Stats for Your Marketing Strategy
Twitter stats offer brands the inside track leading straight to consumers’ hearts, and we’re going to show you how that looks, along with some exciting new intel straight from the social channel itself! What intel can brands expect to discover when exploring Twitter...
What is Image Analysis, and How Can it Grow Your Brand?
Image analysis helps you see the complete picture of how your brand is getting traction online. And images go a long way in influencing consumer perception of your brand. With millions of images uploaded to social media every day, chances are good that there are quite...
The 152 Most Interesting Statistics to Know for 2022
Data is taking center stage in the marketing landscape of 2022. Continuous data analysis is a must for brands and marketers – and we have some reasons why – 152 of them, to be exact. If your brand isn’t minding its consumer and market intelligence monitoring, this may...
Build a Crisis Management Plan for Your Business in Seven Steps
Crisis management sounds intuitive when one is not in the midst of a crisis. This is why developing a crisis management plan ahead of time, and ensuring everyone knows about it is key. And we’re going to help you do exactly that! When a crisis hits and you’re...
What Consumer Insights Matter More Than Ever
There is no ‘set it, and forget it’ with your audience. Brands must stay on their toes with actionable consumer intelligence sourced from continuous social listening. Your brand is a multi-faceted entity with teams going all different directions and each needing...
How to Conduct a Social Media Audit
Positioning your brand for maximum impact with consumers online is a must, and that means auditing your activity is essential. A social media audit helps eliminate wasted time, and it also increases ROI by building upon what works and discarding what does not. Let's...
Consumer Research: A Secret Weapon for Marketers
Consumer research is a secret weapon for marketers that prevents boring marketing, and inspires brands to create impactful campaigns, consistently. Capturing and keeping your audience’s attention means you must read the room and give them something clever and relevant...
Instagram Marketing Will Make or Break Businesses in 2022
Instagram is the second most popular social network after Facebook. More than one billion people use the visual-first social network monthly, and 500 million people post on Instagram Stories every day. There has been a surge in brands developing a presence on the...
PR Tracking Tools for Brand Performance
It feels like there’s nothing more important for a client than seeing its name mentioned in an article, blog post, or news report some days. And that’s because it packs a lot of brand awareness potential when appropriately placed! But without the right PR tracking...
Reviving Pharma Perception with Sentiment Analysis
Healthcare concerns are no longer top of mind with consumers, who are understandably distracted by other worrisome events in the world. And along with this shift in focus comes the reemergence of a disinterested skepticism of everything Pharma offers. Reviving...
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