Market Intelligence & Research
New Product Development Research: What It Is, Stages, and Examples
New Product Development Research: What It Is, Stages, and Examples <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="8"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

New Product Development Research: What It Is, Stages, and Examples

Are you thinking of bringing a new product to the market this year? Congratulations, yours will be one of more than 30,000 new entries! We’re going to help you stand out. Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business...

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Market Intelligence & Research
What Is Market Entry Research and Why Is It Important?
What Is Market Entry Research and Why Is It Important? <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="7"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

What Is Market Entry Research and Why Is It Important?

The idea of venturing into a new market can evoke mixed feelings. On one hand, you are optimistic about the prospects but on the other it’s a change you are making and naturally, it’s scary. You want to know the sweet spot? Take that optimism and turn it into vision and the fear into courage....

Consumer Research
How Companies Will Connect with Consumers in a Cookieless World
How Companies Will Connect with Consumers in a Cookieless World <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="5"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

How Companies Will Connect with Consumers in a Cookieless World

Your metrics are headed for a nosedive in 2023. That is the poignant warning given to marketers as Google Chrome prepares to cancel cookies. In light of the rising standards in consumer data protection, the browser which has dominated its category for years has announced that it will disable...

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Market Intelligence & Research
The 7 Key Steps of the Market Research Process
The 7 Key Steps of the Market Research Process <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="5"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

The 7 Key Steps of the Market Research Process

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. It enables different people within the organization to make...

Consumer Research
How Brands Are Connecting with Gen Z
How Brands Are Connecting with Gen Z <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="6"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

How Brands Are Connecting with Gen Z

Colloquially known as zoomers, Gen Z is all over the news––but they wouldn’t know it, as they are not watching the news. They are on social media finding themselves, sharing ideas, and, in...

Consumer Research
The Complete Guide to Consumer Insights: What They Are & Why They Matter
The Complete Guide to Consumer Insights: What They Are & Why They Matter <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="11"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

The Complete Guide to Consumer Insights: What They Are & Why They Matter

Consumers have many brand options these days, which helps explain why brand loyalty is at an all-time low. And to compound that issue, people trust what others say on the internet more than they...

Market Intelligence & Research
What is Multimodal Research? Market Research Examples and Strategies
What is Multimodal Research? Market Research Examples and Strategies <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="5"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

What is Multimodal Research? Market Research Examples and Strategies

It is becoming increasingly difficult to understand the modern consumer and market environment by single-method approaches. Not to worry, a multimodal approach gives the organization the required...

Consumer Research
Use-Social-Media-Data-to-Supercharge (1)
Successful Product Launches Require Market Research Intelligence <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="6"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

Successful Product Launches Require Market Research Intelligence

According to Harvard Business School, more than 30,000 new consumer products are launched each year, and a majority of these products fail. Why? There are many reasons, but a recurring theme...

Market Intelligence & ResearchSocial Media Intelligence
What is Market Intelligence?
What Is Market Intelligence? <span class="bsf-rt-reading-time"><span class="bsf-rt-display-label" prefix=""></span> <span class="bsf-rt-display-time" reading_time="9"></span> <span class="bsf-rt-display-postfix" postfix="min read"></span></span><!-- .bsf-rt-reading-time -->

What Is Market Intelligence?

Although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order. Being ready to capture and act upon insight...

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