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25 Gaming/eSports Influencers on YouTube

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let's explore 25 leading gamers and why brands love them! (Hint: it's because consumers do.) And if you’re not convinced of the power...
Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

   Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash's business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out...

51 Top Social Media Tools for 2021

51 Top Social Media Tools for 2021

Even if you already know what kind of new media tools you need to look for and why, validating your findings is wise. And there are a good number of top social media tools to have on your radar as we head into 2021. So, we have an updated list that captures shifting...

The Best Social Media Monitoring Guide for Brands

The Best Social Media Monitoring Guide for Brands

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn't feel mysterious and confusing -...

Social Media Audit Tools & Free Template

Social Media Audit Tools & Free Template

With the new year in full swing, it's time to perform a social media audit! This is a great way to create 2021 benchmarks that you can measure against 2020's efforts. And it's something that every brand needs to spend time creating. Keeping brand goals on track at the...

Social Listening: What, Why & How

Social Listening: What, Why & How

If your brand seeks to capture ‘social insight,’ but isn't sure of what to look for in a social listening tool, you’re in good company. The process of capturing, aggregating and analyzing social data requires a bit of explanation, as does how to implement that...

The Best Ways to Uncover Emerging Trends

The Best Ways to Uncover Emerging Trends

Brands that are able to identify emerging trends effectively have an advantage over competitors. There emerging trends are everything to a businesses, whether or not they know it. And if your brand isn't aggressively pursuing emerging trend opportunities, take a seat...

What Is Market Intelligence?

What Is Market Intelligence?

Emergent brand opportunities – or emerging crises - happen quickly and you need to be ready to act and capture this insight, as it happens. They rarely announce themselves days ahead of time. And although it's only one tool in your marketing metrics arsenal, market...

Competitive Intelligence Tools Your Competition is Using

Competitive Intelligence Tools Your Competition is Using

If you ask industry leaders - they'll tell you how important competitive intelligence is, though you probably already know this. Staying on top of what competitors, and the industry as a whole, have going on in any given context is critical. Competitors are busy...

How to Evaluate Social Media Analytics

How to Evaluate Social Media Analytics

Let's take a look at consumer insight captured in real-time and how leading brands are evaluating their efforts to stay on track. It includes customer experience (CX) understanding combined with next generation artificial intelligence (AI) powering their efforts, and...

How to Conduct a Social Media Audit

How to Conduct a Social Media Audit

Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social media ROI through building upon what works – and discarding what does not. And being on top of the metrics that matter to your brand is a...

How to Perform Market Research: A 7-Step Guide

How to Perform Market Research: A 7-Step Guide

Every bit of consumer insight must be wrapped in context or you’re guessing at its intent. and your brand is missing out on the nuanced (and always surprising) global conversation. And without this contextual analysis, your market research is pretty worthless. This...

Key Opinion Leader List for All Things Luxury

Key Opinion Leader List for All Things Luxury

Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury. In this report we will...

Top 10 CEO Predictions for 2021

Top 10 CEO Predictions for 2021

It’s been a whirlwind of a year, from the unpredictable to the unprecedented. We’ve stuck together and now it’s time to see what lies ahead. Using consumer and market intelligence to provide data-driven insight, we’ll show you the top 10 CEO predictions for 2021. And...

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