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NetBase Quid Global Website Launch: Your New Consumer & Market Intelligence Hub!
NetBase Quid has gone through a major transformation, and today you’ll find it reflected in our new website, new logo and new ways to access consumer and market intelligence resources. We have so much to tell you about this redesigned site, so let’s dive in! New Logo,...
Quid Social for the Competitive Intelligence Win
Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in...
How to Conduct a Social Media Audit
Being on top of the metrics that matter to your brand is a great feeling, and it certainly applies to your brand’s social media efforts. Positioning your brand for maximum efficiency online not only helps eliminate wasted time, but parlays into an increased social...
Social Listening Captures Consumer ‘Me to We’ Mindshift
Consumers are calling brands to action, and there has been a significant cultural shift from “I’ language to “we,” and with it, a social solidarity with brands matching their values. Many brands have learned to listen to this seismic shift using social listening. And...
Remote Work Trend Has Brands Rethinking Abandoned Offices
No one works in an office anymore - not in numbers that make sense to justify renting space, at least. And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space - assuming they'll use it at...
Brands Helping Consumers Shop for Jobs this Labor Day
The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is...
Ten Martech Tools That Brands Must Have
Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...
Making Informed Predictions Around Emerging Trends
At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why...
Quid Social Protects Brand Health
There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid Social to the rescue! It protects brand health in a multitude of ways - and we'll explore a few of them below! With...
NetBase Quid Brand Passion Report: Top Global Brands 2020
Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in these lonely pandemic times, there are ways to shine through and generate good feelings. And we have a whole report full of...
Capturing Distinct Consumer & News Media COVID Conversations
Consumer sentiment often follows the news cycle, but not always. And it's important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this...
Consumer Intelligence for Plant-Based Market Innovation
The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for...
Personal Narratives Bring Retailers Closer to Consumers
Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our "personal narrative" theme makes short work on this challenging goal, offering companies amazing insight into the...
Market Research Uncovers First Mover Opportunities
Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let's see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to...
Cutting the Fat from Your Martech Stack
When it comes to auditing your current Martech Stack, brands need to be organized, decisive and prepared to cut the fat. There’s often a good bit of personal investment wrapped up in specific tool choices, so outlining clear criteria for inclusion (or exclusion)...
Making Market Intelligence Part of Your Crisis Response
When a crisis hits, all eyes are on your brand. So, making fast, informed decisions is imperative. Having market intelligence as part of your day-to-day process, and part of your crisis response, will ensure you handle every issue like a pro. Here's how that looks and...
Using Market Research for M&A Intel
Brands that are using market research for M&A intel have an edge. How does this look exactly and why should you care? We have some telehealth insight to share that will answer these questions – and more! And we’ll do that by diving deeper into the following...
Chipotle Goods Committing to Sustainability Trend
Brands are rethinking ways to cross the threshold into sustainability, and savvy brands like Chipotle Goods are relying on consumer intelligence to drive a commitment to sustainability trends. Today it’s not enough to produce a great product. Consumers want emotional...
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