Is April Fool’s Day Worth It for Brands?
Every year new brands enter the April Fool’s Day fray in an attempt win accolades as being the ‘cleverest of all’ with consumers. But in an unforgiving online landscape where wit is common and misreading the room can have potentially damaging consequences, is the effort really worth it for...
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Defining Formal Processes for Competitive Growth
Sales performance and operational excellence are each found on quarterly company-wide meeting agendas, but they exist in different company realms otherwise—different dimensions, in fact....
The Importance of Social Media Engagement in 2023
Social media is where consumers go to connect with their friends and with brands. But this connection is a two-way street, and brands often miss the opportunity to engage their audience and...
Brand Health and Competitor Tracking Reveals Gaming Industry Intel
Through consumer research and market intelligence, marketers across the board can learn from the failures and successes of the gaming industry’s collaboration with Hollywood. And we’ll see data-driven decisions taking center stage soon enough. In fact, it’s already being used for brand health...
The Top Social Media Platforms Across the World (2023)
We're sure that if we asked you to name the top social media platforms, you'd say something like Facebook, Instagram, or Twitter. And you'd be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world. This is something...
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Guide to the Best Social Media Monitoring Tools for Brands
Do you know what consumers are saying about your brand? Millions of customers are online chatting about you, your products, and your services. They detail their needs, wants, challenges, and all...
Speed to Insight is the Entertainment Game Changer
Data analysis is essential for any business hoping to succeed in a world of fickle consumers and constantly shifting audience segments. Having predictive analytics, companies can capture consumer...
7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten
Bildtext: 7 Schlüssel zum Erfolg bei der Markteinführung von Medikamenten Laut Deloitte folgen die späteren Einnahmen für neue Medikamente in der Regel dem Verlauf, der bei der Markteinführung...
Welche Verbrauchererkenntnisse wichtiger als je zuvor sind
Bild: Welche Verbrauchererkenntnisse wichtiger als je zuvor sind Ihre Marke ist ein vielschichtiges Gebilde mit Teams, die in verschiedene Richtungen arbeiten und alle einen individuellen...
Social Listening : Quoi, Pourquoi et Comment
Qu’est-ce que l’écoute sociale exactement, et que pouvez-vous faire avec elle pour capturer la part de votre marque sur le marché mondial ? Si votre marque est prête à recueillir des informations...
Verbraucherverhalten erkennen, verstehen und beeinflussen
Bildtext: Verbraucherverhalten erkennen, verstehen und beeinflussen Social Listening- und Media Analytics Tools bieten die Ressourcen, die Marken benötigen, um die Landschaft der sozialen Medien...