Creating a Cohesive Experience with Data Analytics
Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and there are several to consider!...
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How to Use AI and Analytics to Measure ESG Communications’ Impact
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives....
Outsmarting Your Rivals in the Market: Competition Analysis Tool
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your...
How Does Weather Impact Purchase Behavior?
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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How AI-enabled Analytics Enhance ESG Communications
This past year, several negative articles related to Environmental, Social, Governance (ESG) have caught fire and caused companies to shy away from sharing their credible work in this space, most...
Pharma Analytics: Unlocking Success and Transforming Your Business
Being in charge of drug production and distribution, pharmaceutical companies have a unique and immense responsibility. Pharma analytics in healthcare are essential to the many tasks of the...
Back-to-School Trends Show Shifting Priorities
Although it happens like clockwork each year, many brands find themselves racing to prepare compelling back-to-school campaigns at the last minute. This year can be different, though, with...
The Agency Pitch Playbook: Techniques, Tools, and Tactics for Success
From prospecting and pitch creation to presentation delivery, the pitching process presents numerous challenges. Time is of the essence as you gather valuable insights to show your potential...
Why Social Listening Sophistication is Critical for B2B
B2C companies have been using social intelligence for a while now, and as business interactions become more personalized, B2B marketing teams have been wisely adopting B2C tactics. It's all about...
Online Appears to be Overly Optimistic About the Threads App
As Instagram burst on the scene with the latest Twitter competitor, Threads, sentiment has been overwhelmingly positive. But much of that initial energy may be subsiding. Will Threads stand the...