What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. Nowadays, social media users like, comment, and share posts about brands...
Amtrak App Captures Emerging Consumer Safety Concerns

Amtrak App Captures Emerging Consumer Safety Concerns

As consumers continue to get out and interact with their favorite brands, their safety radar is on high alert. Consumers are taking note of which brands are taking their safety seriously - which is fueling brand loyalty for brands getting it right. Here we’ll take a...

Brands Helping Families Meet New Back-to-School Challenges

Brands Helping Families Meet New Back-to-School Challenges

With the much-anticipated school year upon us, families are once again facing another set of challenges. Teachers and administrators are also having to operate on a new playing field at full capacity. That said, there are sure to be a lot of lessons to be learned over...

How These Brands Caught the DTC Trend Ahead of the Rush

How These Brands Caught the DTC Trend Ahead of the Rush

There were a good number of brands that were on top of the direct to consumer (DTC) trend ahead of being compelled to digitally transform in 2020 due to COVID. How did they anticipate this need and how can your brand anticipate the next one? Consumer and market...

The Sustainability Sector’s Key Opinion Leader List

The Sustainability Sector’s Key Opinion Leader List

Looking at the past six months, we see sustainability falling from grace a bit as single use everything takes over in our germ-worried world. But the sustainability sector overall is going strong. And it is thanks, in large part, to key opinion leader work. Let’s see...

Quid Social for the Competitive Intelligence Win

Quid Social for the Competitive Intelligence Win

Competitive intelligence is any bit of intel that gives your brand an edge over the competition. And having a large dataset of social conversations and the ability to slice and dice the data to get to the roots of trends or brand shortcomings is indispensable in...

Remote Work Trend Has Brands Rethinking Abandoned Offices

Remote Work Trend Has Brands Rethinking Abandoned Offices

No one works in an office anymore - not in numbers that make sense to justify renting space, at least. And this realization has emerging trends around remote work on the rise, and has brands rethinking how to use abandoned office space - assuming they'll use it at...

Brands Helping Consumers Shop for Jobs this Labor Day

Brands Helping Consumers Shop for Jobs this Labor Day

The pandemic has been hard on consumers financially. Many are out of work and none are overly eager to spend on holiday sales this Labor Day. And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. And one company is...

Ten Martech Tools That Brands Must Have

Ten Martech Tools That Brands Must Have

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most...

Making Informed Predictions Around Emerging Trends

Making Informed Predictions Around Emerging Trends

At this point in the year, the one trend that has remained steady is this: anything goes. As some trends moved to the back burner and new ones came on unexpectedly, brands have had their hands full making informed predictions around emerging trends. We’ll explore why...

Quid Social Protects Brand Health

There are lots of dangers on and offline for brands, and staying ahead of them in our fast-paced digital world can feel impossible many days. Quid Social to the rescue! It protects brand health in a multitude of ways - and we'll explore a few of them below! With...

NetBase Quid Brand Passion Report: Top Global Brands 2020

NetBase Quid Brand Passion Report: Top Global Brands 2020

Brands around the world are struggling to entice an increasingly depressed populace and may not be feeling lots of love right now. But, even in these lonely pandemic times, there are ways to shine through and generate good feelings. And we have a whole report full of...

Capturing Distinct Consumer & News Media COVID Conversations

Capturing Distinct Consumer & News Media COVID Conversations

Consumer sentiment often follows the news cycle, but not always. And it's important for brands to capture distinct consumer and news media conversations to see where those differences lie, as it can inform your next move. And particularly, in light of COVID, this...

Consumer Intelligence for Plant-Based Market Innovation

Consumer Intelligence for Plant-Based Market Innovation

The plant-based market is booming, and consumer intelligence is brands’ ticket to ride. Consumers attracted to the plant-based lifestyle have lots of questions that need answering. And savvy brands up to date on their consumer intelligence stand to reap rewards for...

Personal Narratives Bring Retailers Closer to Consumers

Personal Narratives Bring Retailers Closer to Consumers

Retailers are always on the lookout for a way to connect with consumers, and what better way than capturing their exact verbatims about your brand? Our "personal narrative" theme makes short work on this challenging goal, offering companies amazing insight into the...

Market Research Uncovers First Mover Opportunities

Market Research Uncovers First Mover Opportunities

Identifying a new category is exciting, particularly when market research uncovers a first mover opportunity and your brand is ready to capture it. Let's see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to...

Cutting the Fat from Your Martech Stack

Cutting the Fat from Your Martech Stack

When it comes to auditing your current Martech Stack, brands need to be organized, decisive and prepared to cut the fat. There’s often a good bit of personal investment wrapped up in specific tool choices, so outlining clear criteria for inclusion (or exclusion)...

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