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Consumers & Brands Share Veganuary Love on Social Media

The sustainability movement has reached critical mass, and veganism has seen a nuclear-level explosion in popularity alongside it. And in case you haven’t heard, Veganuary is a month-long challenge to try on a vegan lifestyle at the beginning of every year that’s...
5 Brands Building eCommerce Buzz

5 Brands Building eCommerce Buzz

  Times are uncertain right now. Most people are still sheltering in place, brick-and-mortar shopping has come to a halt, and almost everything we considered to be normal has since vanished. But as time goes on, the world has seemingly adapted to the new normal. And...

If You Open, Will They Come?

If You Open, Will They Come?

In the U.S., people are becoming more anxious to see stores and businesses re-open. But when they do open, will people come? To answer this, we must view consumer readiness through the lens of COVID-19 – and against the backdrop of how this is progressing in Europe....

In the Age of Coronavirus: How Brands Manage a Social Crisis

In the Age of Coronavirus: How Brands Manage a Social Crisis

  A brand crisis can begin in many ways - and most often it comes out of nowhere. Whether it’s caused by a marketplace disruption or a negative social media post, it pays dividends to have an agile crisis plan in place to help your brand adapt to the unexpected. And...

Cinco de Mayo Brand Promos Worth Celebrating

Cinco de Mayo Brand Promos Worth Celebrating

This Cinco de Mayo brands are wisely making it about consumers, not about them. And consumer and market intelligence reveal why this is such a smart move right now. ​Mucho Amor for Small Business Cinco de Mayo is going to look a lot different this year. With most...

Using Quid Apps to Understand Millennial Trends

Using Quid Apps to Understand Millennial Trends

As millennials start to shift into the center of the U.S economy, marketers need to understand as much as they can about them in order to assess opportunities and risks while creating strategies to reach this audience. Emerging trends provides this context. Agencies...

Disney Demonstrates the Power of the Fourth

Disney Demonstrates the Power of the Fourth

Star Wars fans are delighted at Disney+ for all their many offerings, from the original Star Wars movies to the new Mandalorian series. As May 4th approaches, Disney+ is battling COVID-19 by showing consumers and fans across the globe that the power of the fourth is...

Assessing Today’s Wearables Market

Assessing Today’s Wearables Market

What does the future hold for the multi-billion-dollar wearables industry? AI-powered text data mining analysis offers exceptional market intelligence to consider this question in-depth. Exploring the global wearables market, we used the Quid product to analyze news,...

Best Practices Guide: Financial Services

Best Practices Guide: Financial Services

There’s no doubt that the COVID-19 pandemic has people scrambling to make ends meet. Those in the financial services industry have to stay on their toes to develop ways forward that are fluid and accommodate day-to-day fluctuations. Our 2020 Financial Services Best...

Understanding the Social Mood Surrounding Healthcare

Understanding the Social Mood Surrounding Healthcare

How do consumers feel about healthcare and where does that fit in brands' marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...

Understanding the Social Mood Surrounding Healthcare

Understanding the Social Mood Surrounding Healthcare

How do consumers feel about healthcare and where does that fit in brands' marketing considerations? Understanding the social mood surrounding healthcare is step one. And we have a handy indicator that shows precisely that! Consumers Love Their Healthcare Heroes...

Evolution of eSports and Brand Sponsorships

Evolution of eSports and Brand Sponsorships

ESports is an explosive industry and many top brands are paying attention. Like many other industries these days, professional gaming has taken a hit in the midst of the COVID-19 outbreak; but it is certainly in a unique position to cope since it has its roots online....

Shifting Consumer Sentiment Reflected in Meme Culture

Shifting Consumer Sentiment Reflected in Meme Culture

Social media has given birth to many things that can be considered useful in today’s business world, but perhaps the best invention is the meme. In present culture, the meme reflects current news, changing moods of the people, as well as trends. And companies paying...

The Era of 5G is Upon Us

The Era of 5G is Upon Us

The era of 5G is upon us, and companies—and countries—are scrambling to get ahead, searching for a competitive edge in the process. With faster speeds, greater stability, and higher capacity, the next generation of cellular communication promises to connect people and devices in ways that wouldn’t have seemed possible just a few decades ago. And the conversation is largely concerned with precisely that – global expansion as well as its safety. So, this competitive landscape analysis is timely.

Generating Positive Brand Mentions with Credible Sharing

Generating Positive Brand Mentions with Credible Sharing

Uncertain times can breed mass confusion. With lots of misinformation out there, it can be very easy to spread “fake news.” Brands must be vigilant around being honest and spreading facts, not fear as they pivot to adopt a more understanding, relatable tone with their...

The Environmental Impact of The Coronavirus

The Environmental Impact of The Coronavirus

While there may not be much positive news related to the COVID-19 pandemic, the one narrative that had a bit of a silver lining in an otherwise dark and worrisome time has been the impact on the environment. How Did This Trend Start? NASA’s image of the day on March...

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