Identify Consumer Drivers Hiding in Your Data Pool

Consumer drivers, the emotions and behaviors that signal consumers’ intent to buy, can feel like elusive creatures some days. But what if what you’re looking for is right there within your own data pool? Often, all it takes is running the dataset that you already have...
Top 15 Customer Intelligence Tools

Top 15 Customer Intelligence Tools

Customer intelligence (CI) keeps your business moving forward, protects your brand health, and encourages brand loyalty. It’s basically everything. And we are going to explore the top 15 customer intelligence tools that should be on your radar to keep this capability...

How to Make Your Brand Trend in the News

How to Make Your Brand Trend in the News

Hands down, the easiest way to make your brand trend in the news is to run afoul of public opinion or embezzle money. However, the goal here is to trend in the news and build your business, not tear it down. And that’s a little more difficult. There’s no magic...

7 Important Social Media Marketing Metrics

7 Important Social Media Marketing Metrics

In our global economy, the diversity of audiences has made the marketer's job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls, and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your...

What is Digital Intelligence and How is it Used?

What is Digital Intelligence and How is it Used?

Markets are in a constant state of flux, and our online world ensures that brands must stay on their toes to keep up with shifting market conditions. It’s not enough to put out a great product, and hope everybody loves it. A competitor that has done their digital...

3 Top Social Metrics and Why They Matter

3 Top Social Metrics and Why They Matter

For brands wanting to hop on the fast track to understanding consumer behavior and boosting campaign success, tracking social metrics is the way to go. With today’s social listening tools, there is a seemingly inexhaustible supply of social metrics brands can choose...

Why Digital Consumer Intelligence Matters

Why Digital Consumer Intelligence Matters

Consumer and marketing research is an essential part of any company’s business strategy today. Understanding your company’s position in your industry and how your products or services meet consumer expectations is a must. And it requires audience analysis to do so...

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