What is Earned Media and How Does a Business Use It?

Brands need media traction; otherwise, nobody would know who they are and what they do. Before the days of social media, press releases were one of the primary methods of generating earned media. Nowadays, social media users like, comment, and share posts about brands...
Consumers’ Love/Hate with Smart Home Gadgets

Consumers’ Love/Hate with Smart Home Gadgets

  The internet is in everything these days, from thermostats to doorbells and everything in between. But with privacy concerns, security and functionality issues, consumers have a love/hate relationship with smart home gadgets. So, do smart home integrations make...

‘Twas The Night Before Switching To NetBase Quid

‘Twas The Night Before Switching To NetBase Quid

‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight!   “What made you choose...

Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

Will Doordash & Airbnb’s Pandemic-Driven Growth Continue?

   Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash's business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out...

Key Opinion Leader List for All Things Luxury

Key Opinion Leader List for All Things Luxury

Knowing the movers and key opinion leaders in any industry is important. These influential individuals have the ability to affect the opinions, perspectives, and purchasing habits of consumers. And this certainly applies to all things luxury. In this report we will...

Top 10 CEO Predictions for 2021

Top 10 CEO Predictions for 2021

It’s been a whirlwind of a year, from the unpredictable to the unprecedented. We’ve stuck together and now it’s time to see what lies ahead. Using consumer and market intelligence to provide data-driven insight, we’ll show you the top 10 CEO predictions for 2021. And...

Social Listening Captures Patient COVID Perspectives

Social Listening Captures Patient COVID Perspectives

Social listening shows health care providers what the larger COVID perspectives are online, but it does more than that. Data analysts can filter insight down to a granular level to capture important, key conversations and patient perspectives that impact care. We’ll...

The 2020 Gen Z Holiday Gift Guide

The 2020 Gen Z Holiday Gift Guide

The holidays are here and the Social Media Report 2020: Gen Z Holiday Gift Guide is hot off the presses! What is this extremely engaged audience segment setting its sights on this gift giving season – and how can you get your brand in front of them to boost sales as...

Earnings Call Analyses Reveals Hidden Market Intelligence

Earnings Call Analyses Reveals Hidden Market Intelligence

Capturing online conversations, articles and the calls themselves in one place reveals key earning call intel that analysts may otherwise miss. In this piece, we’ll explore powerful earning call visualizations that every enterprise will want to add to their “must...

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