Mom’s Spaghetti Shows Consumer Understanding in Action

Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September. From a...
What is Audience Analysis?

What is Audience Analysis?

Social media analytics is made up of layers contributing to the greater whole. And one super critical layer is audience analysis. Why is this specific layer so important? Well, you can’t take meaningful action if you don’t understand social conversations. And you...

What Is Image Analytics?

What Is Image Analytics?

A picture is worth not just a thousand words, but a thousand tweets, or texts, or anything not visual. Life is fast-paced and social images are part of – and a result of – that pace. So, are you analyzing images? You should be. Otherwise, who knows how much of the...

Join The
15,723 People
Who have subscribed to our blog

Sign up to receive the latest updates

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions