NetBase Quid’s 7th Annual Top-Loved Global Brands List!

Understanding consumer emotion is at the top of every brands’ “must understand” list – and if it’s not it should be! The global brands in this report have the pulse of consumers in their respective industries and it shows. For the seventh year in a row, we’re excited...
Comment réaliser un audit des réseaux sociaux

Comment réaliser un audit des réseaux sociaux

Caracoler en tête des indicateurs qui comptent pour votre marque est un sentiment formidable, qui s'applique également aux efforts entrepris par votre marque sur les réseaux sociaux. Positionner votre marque pour maximiser son efficacité en ligne vous permet non...

Die 51 besten Social-Media-Tools 2021

Die 51 besten Social-Media-Tools 2021

Selbst wenn Sie bereits wissen, nach welchen neuen Media-Tools Sie suchen müssen und warum, ist es weise, Ihre Erkenntnisse zu validieren. Und es gibt eine Reihe von erstklassigen Social-Media-Tools, die Sie Anfang 2021 auf dem Schirm haben sollten. Wir haben daher...

25 Gaming/eSports Influencers on YouTube

25 Gaming/eSports Influencers on YouTube

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let's explore 25 leading gamers and why brands love them! (Hint: it's because consumers do.) And if you’re not convinced of the power...

Social Analytics Insight Chat with Scoppechio

Social Analytics Insight Chat with Scoppechio

There’s no stopping Laura Arnold. Between running marathons, writing in her food blog, growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing...

The Social Sentiment Driving MLK Day of Service

The Social Sentiment Driving MLK Day of Service

Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it's something everyone can agree is well timed and needed. Let's see how it's playing out across the United States and ways different...

Consumer & Market Intelligence Reveals CES Themes

Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...

25 Gen Z Influencers on Instagram

25 Gen Z Influencers on Instagram

Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...

25 Entertainment Key Opinion Leaders to Watch

25 Entertainment Key Opinion Leaders to Watch

Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...

Consumer Love Shifts from Experiences to eCommerce

Consumer Love Shifts from Experiences to eCommerce

  As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...

5 Branded Promotions on TikTok that Took Off 

5 Branded Promotions on TikTok that Took Off 

TikTok is the social network for brands to connect with Gen Z, Millennials and any segments seeking to decompress by watching videos (read: everyone). So, it shouldn't be surprising that many brands are experiencing viral success from it. But that success isn't a...

Predicting the Trends Everyone Will be Talking About at CES

Predicting the Trends Everyone Will be Talking About at CES

The Consumer Electronics Show (CES) is next week and promises to feature a host of new tech innovations and emerging trends as always. CES has been a yearly staple for the tech industry since 1967 and isn’t going to let the pandemic slow it down. To be held January...

Announcing Global Language Support in NetBase News!

Announcing Global Language Support in NetBase News!

NetBase Quid is excited to announce our significantly expanded global language support in NetBase News! We’re offering best-in-class capabilities for brands that want to track news and social in a single platform. The LexisNexis premium news feed is ready to integrate...

Estee Lauder Battles Maskne & Wins Consumer Love

Estee Lauder Battles Maskne & Wins Consumer Love

The world is changing and 2020 has offered lots of opportunities for cosmetics brands to transform with it. And many are - making decisions informed by social media listening and consumer intelligence, often with practical purposes. For example, Estee Lauder and...

Restart Your Consumer Intelligence Clock in 2021

Restart Your Consumer Intelligence Clock in 2021

  The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s...

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