Creating a Cohesive Experience with Data Analytics
Data analytics should be seamlessly integrated across all facets of your business operations, creating a cohesive and interconnected experience. Data offers valuable insights to drive critical decision-making when the right filters are applied to the analysis, and there are several to consider!...
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How to Use AI and Analytics to Measure ESG Communications’ Impact
In today's business climate, measuring the impact of your Environmental, Social, Governance (ESG) communications may be just as important as measuring the impact of your ESG initiatives....
Outsmarting Your Rivals in the Market: Competition Analysis Tool
Companies need proper tools, techniques, and talented teams to succeed—and also, an AI-powered competition analysis tool! Using this tool, you can uncover important insights about how your...
How Does Weather Impact Purchase Behavior?
Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This...
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Connecting Internal and External Data to Make Critical Decisions
Connecting what we know from internal customer service and sales data to external market data is critical for making decisions. And with the right lens applied, it can also reveal potential...
From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health
In today's business climate, companies must avoid errors at all costs. Embracing data-driven strategies significantly boosts consumer understanding and improves return on investment (ROI). And it...
How Well Are Brands Adapting to Generative AI?
Brands are certainly eager to adapt to generative AI and all it has to offer, but are they ready? There are still many misconceptions about what this technology is and the best ways to fold it...
Our AI Paths Are Different, But We Share The Same Road
The age of AI is upon us, and we’re all touched by this technology somehow. Its most widely discussed iteration, the “it” tech of the season, is ChatGPT specifically and generative AI in general....
Cracking the Code to Reach Your Target Audience: Influencer Identification
There’s a time and place for every campaign, and your company’s influencers are key to unlocking this insight. Why is this, and how do you find these magical beings? We’ll examine the who, why...
Barbie Movie Makes Brand Dreams Come True
Barbie is undeniably a hit in movie theaters, grossing $162M USD in its opening weekend alone. This success did not happen spontaneously, though. In the months leading up to its release, the film...