Las Vegas Rebrand is Masterful Marketing
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to...
Mixer Shutdown Shows Streamers’ Massive Influence
Microsoft is shutting down its popular streaming service, Mixer, and releasing its star streamers as free agents out into the online world. These streamers’ massive influence has led them to reject lucrative deals and speaks to how massively popular online gaming has...
Agency Video Pitches May Be Here to Stay
In-person pitches haven't happened for months now, and the way things are going - agency video pitches may be here to stay. This presents some challenges for agencies, but also opportunities. Many of them. Being in-person for a pitch is helpful when it comes to...
Next Insurance Masters Influencer Marketing by Partnering with Struggling Small Business Owners
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it's not the same ol' influencers resonating with consumers. The landscape has changed - potentially forever. Let's see how that looks! If there's...
Next Insurance Masters Influencer Marketing by Partnering with Struggling Small Business Owners
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it's not the same ol' influencers resonating with consumers. The landscape has changed - potentially forever. Let's see how that looks! If there's...
Brands Must Monitor Social Conversation or Face Consequences
Ignorance of what’s happening and being said about your brand online, is no excuse. And fallout from it, is still your fault. Brands must monitor social conversation or face harsh consequences. Just ask Nano Magic. If you’re not online monitoring brand mentions, what...
Revisiting Outdated Brand Imagery Sends Powerful Message
Monitoring brand imagery and product name perception has always been important, but now it's crucial. Here's how a few CPG giants are making moves to reimagine their outdated brand imagery to recapture the hearts of today's consumers. What's in an image? Everything....
Just Eat Takeaway.com Gobbling Up GrubHub
Food delivery service growth continues in North America and Europe, and big players are finding strength in merging. The latest acquisition has Just Eat Takeaway.com gobbling up GrubHub. And oh what a merger this will be! With mergers and acquisitions in the food...
Expanding Your Consumer Coverage with Quid Social!
Brands need contextualized insight to inform strategic decision-making, and having access to both consumer and market intelligence in one place is optimal! Quid Social enables brands’ to expand their digital intelligence opportunities. Learn more . . . Consumer &...
McDonald’s Massively Chaotic Queues Signal Strong Reopening Vibe
Consumers returning to the drive-thru for comfort and human interaction. And at McDonalds, long chaotic lines are signaling a strong reopening vibe for all. Safety is a number one concern for both vendors and consumers, and is being rethought as contactless operations...
Sustainability Figuring Prominently in Recovery Conversations
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here's how and why your brand should care about this trend. And ways to start strategizing around it. Sustainability is more than a buzzword, it's...
Sustainability Figuring Prominently in Recovery Conversations
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here's how and why your brand should care about this trend. And ways to start strategizing around it. Sustainability is more than a buzzword, it's...
Whacky to Practical Ways to Encourage Social Distancing
With health and safety on everyone’s mind, businesses are finding whacky to practical ways to encourage social distancing. Restaurants are using pool noodle hats and bumper boat-like tables to keep customers a safe distance apart, while simultaneously lightening the...
Is Streaming Commerce the Next Big Thing for Retailers?
The past few years for traditional retailers have been challenging, to say the least, with the “retail apocalypse” constantly looming over their heads and routinely spiking as a hot search term at roughly the same time Q1 earnings are announced. In 2019...
Europe’s Luxury Shops Struggle Sans Tourists
Recovery is on every brand's mind - and they all want to come back in a big way. But what will Europe's Luxury shops do sans tourists? Let's see what digital consumer intelligence reveals about the situation and some takeaways that can benefit every brand as they...
Social Intelligence Tools Brands Need to Succeed
There’s a short list of “must have” items that every brand needs to succeed, and the right social intelligence tools certainly dominate much of it these days. Brands can make it one minute and break it the next with social media missteps. So, we compiled a list of the...
Expanding Your News Media Coverage with LexisNexis!
Brands require the most accurate, transparent and complete insight available, so we’re excited to announce a significant expansion of our NetBase product, with the addition of LexisNexis’ news media dataset. We’re offering the deepest media and market intelligence,...
Will Consumers Visit a Socially Distanced High Street?
The big question every UK business is facing will soon be answered - when we open will they come? Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening. And it...
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