Best Social Media Monitoring Software for 2021

The average social media accounts held by a person today is 8.8 per person. That’s up over 83% since 2014. With all that online chatter, it’s become priority number one for brands to have social media monitoring software. Having the right one can save time and money...
Social Mood Can Make or Break Customer Care

Social Mood Can Make or Break Customer Care

Customer care is all about leveraging consumer interactions into emotional connections with your brand. And these relational ties are more important than ever – especially among the younger generations. The social mood can make or break customer care, so it’s...

Social Media Audit-Tools & kostenlose Vorlage

Social Media Audit-Tools & kostenlose Vorlage

Während wir uns dem Jahresende nähern, ist es Zeit, ein Social Media Audit durchzuführen! Dies ist eine großartige Möglichkeit, um Benchmarks für 2020 als Vergleichswerte zu erschaffen, und etwas, in das jede Marke Zeit investieren muss. Es ist unglaublich wichtig, zu...

Social Media Audit-Tools & kostenlose Vorlage

Outils d’audit des réseaux sociaux et modèle gratuit

Avec la fin de l'année qui approche, le moment est venu de réaliser un audit des réseaux sociaux ! C'est un excellent moyen de vous créer des points de référence pour 2020, auxquels comparer vos performances en 2020. N'importe quelle marque se doit de consacrer le...

So führen Sie ein Social Media Audit durch

So führen Sie ein Social Media Audit durch

In der Rangliste, die für Ihre Marke von Bedeutung ist, ganz oben zu stehen, ist ein großartiges Gefühl, und dies gilt bestimmt auch für die Social-Media-Bemühungen Ihrer Marke. Wenn Sie Ihre Marke so positionieren, dass sie die maximale Effizienz online erreichen,...

Comment réaliser un audit des réseaux sociaux

Comment réaliser un audit des réseaux sociaux

Caracoler en tête des indicateurs qui comptent pour votre marque est un sentiment formidable, qui s'applique également aux efforts entrepris par votre marque sur les réseaux sociaux. Positionner votre marque pour maximiser son efficacité en ligne vous permet non...

Die 51 besten Social-Media-Tools 2021

Die 51 besten Social-Media-Tools 2021

Selbst wenn Sie bereits wissen, nach welchen neuen Media-Tools Sie suchen müssen und warum, ist es weise, Ihre Erkenntnisse zu validieren. Und es gibt eine Reihe von erstklassigen Social-Media-Tools, die Sie Anfang 2021 auf dem Schirm haben sollten. Wir haben daher...

25 Gaming/eSports Influencers on YouTube

25 Gaming/eSports Influencers on YouTube

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. Using social media analytics, let's explore 25 leading gamers and why brands love them! (Hint: it's because consumers do.) And if you’re not convinced of the power...

Social Analytics Insight Chat with Scoppechio

Social Analytics Insight Chat with Scoppechio

There’s no stopping Laura Arnold. Between running marathons, writing in her food blog, growing pineapples and training her husband to make the perfect tiki drink, she’s also a Senior Strategist at Scoppechio by day. We sat down with her to talk strategy, marketing...

The Social Sentiment Driving MLK Day of Service

The Social Sentiment Driving MLK Day of Service

Just ahead of the inauguration, the Biden/Harris administration are encouraging a day of service on Martin Luther King Jr. Day. And it's something everyone can agree is well timed and needed. Let's see how it's playing out across the United States and ways different...

Consumer & Market Intelligence Reveals CES Themes

Consumer & Market Intelligence Reveals CES Themes

What’s hot at the Consumer Electronics Show (CES) this year? Although the event was smaller, you wouldn’t know it from the high energy conversations found online. Let’s see what consumer and market intelligence reveals about CES themes and emerging trends. In this...

25 Gen Z Influencers on Instagram

25 Gen Z Influencers on Instagram

Influencer marketing is growing, with an average return of $5.20 on every $1 spent. And it has become the top way to reach Gen Z, as 74% of this group spend five hours or more online per day. And with a combined total of $44 billion in buying power, brands need to be...

25 Entertainment Key Opinion Leaders to Watch

25 Entertainment Key Opinion Leaders to Watch

Key opinion leaders are critical to identify when dissecting what consumers want in a given industry. These KOLs are experts in their profession, and they have consumers’ ears – and oftentimes their hearts too, which is why brands should be paying attention. Using...

Consumer Love Shifts from Experiences to eCommerce

Consumer Love Shifts from Experiences to eCommerce

  As we kick off 2021, one consumer intelligence purchase pattern is clear: people who were spending money on 'experiences' instead of things have redirected those funds toward other pursuits. Some have used it for essentials, but many have directed it toward...

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