How to Measure Brand Sentiment in 2022
How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately,...
Text Categorization: What Is It and How Does It Work?
The world is awash in data. Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it - and make sense of it...
The 16 Best Social Listening Tools for 2022
What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social...
Audience Intelligence: What It Is & The Best Audience Intelligence Platforms to Try
Consumer preferences change rapidly, and it’s in your brand’s best interest to shift your strategies to meet them where they are. There are immeasurable circumstances exerting influence in your market, which makes reaching your audience similar to shooting at a moving...
What Squid Games Teaches Brands About Consumer & Market Research
The online landscape is always treacherous for brands, and this is particularly true around the holidays. How can one come out the other side, and as a big winner to boot, with the pandemic, supply chain issues and any number of concerns combining forces against a...
Agencies Winning Business with Intelligence Connector
Agencies need to stand out to their clients, because - much like every other consumer these days – brands are equally fickle and will go with whomever helps them win. Here’s how to prove your agency is right for the job - and win business with Intelligence Connector!...
Customer Analytics: Why They Matter to Your Business
What customers think matters. And in our always-on global economy, opinions are shifting all the time. Between technological innovations, politics, and socio-economic factors, consumers have a lot on their plate – and all of it affects which brands they choose to...
Top 15 Customer Intelligence Tools
Customer intelligence (CI) keeps your business moving forward, protects your brand health, and encourages brand loyalty. It’s basically everything. And we are going to explore the top 15 customer intelligence tools that should be on your radar to keep this capability...
Understanding Your Market Today with Real-time Consumer Intelligence
Understanding the market has always been important, but it is indispensable today. Market research was very different ten years ago. Today, real-time consumer intelligence is a must. Let’s explore why that is. Years ago, it was enough to gain insight into the market...
Brands Use Consumer Intelligence to Inform Early Black Friday Sales
Brands have an early start on Black Friday this year, as they’ve read the market tea leaves and know that getting goods delivered on time is going to be challenging. They’ve also been paying close attention to consumer intelligence, as it informs the timing of their...
Using Social & News Data to Analyze Investment & Partnership Opportunities
The world is changing, with new businesses entering the market and engaging with consumers at a faster rate than anticipated due to the pandemic. In fact, this has been a time of growth and new opportunities for many categories, with more potential disruptors popping...
How to Make Your Brand Trend in the News
Hands down, the easiest way to make your brand trend in the news is to run afoul of public opinion or embezzle money. However, the goal here is to trend in the news and build your business, not tear it down. And that’s a little more difficult. There’s no magic...
What Facebook’s Renaming Means for Brands’ Consumer Intelligence Efforts
So, you’ve probably heard the news that Facebook has a looming name change in the works. While the name itself won’t really matter to your consumer intelligence efforts outside of adding it to your ongoing analyses, what this change represents to consumers will...
7 Important Social Media Marketing Metrics
In our global economy, the diversity of audiences has made the marketer's job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls, and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your...
The Intelligence Connector Simplifies Sharing Metrics Across Your Organization
Powerful consumer and market intelligence platforms offer businesses a 360-degree view of a given industry, competitors and consumers. But sharing these real-time metrics across your organization becomes increasingly complicated as data sources multiply and various...
Monitoring Social Media: What You Need to Know
Social media is king. It’s where consumers go to hang out, get their news, goof off and shop. It has become the new mall of the 21st century. And it’s bustling. Brands that want to be sure consumers visit their virtual on IRL shop, need to monitor social media as a...
12 Social Media Metrics You Should Be Tracking
What can we say about social media and its importance that hasn’t already been said a thousand different ways? Lots. Brands recognize its importance as a doorway into consumers’ lives. And with the right social media metrics, your brand can create messaging that...
Shorts and Reels are Coming for TikTok Consumers
TikTok has created a new game with short video content, attracting massive audience engagement. YouTube Shorts, as well as Facebook and Instagram Reels, seek to close the viewership gap with their own visually addictive offerings. What does the future hold for brands...
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