Creating Patient-centric Solutions to Healthcare Challenges

Healthcare Providers are recognizing the need to boost patient-centricity and are increasingly turning to digital and social media to create these offerings. And we’re going to show you why this is so essential, along with tips to help inspire your own patient-centric...
How to Measure Brand Sentiment in 2022

How to Measure Brand Sentiment in 2022

How consumers perceive and interact with brands has changed a good bit in recent years. The ongoing digital transformation has spurred that change, and shoppers are heavily invested in ecommerce at this point – particularly since the pandemic started. Fortunately,...

The 16 Best Social Listening Tools for 2022

The 16 Best Social Listening Tools for 2022

What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social...

Top 15 Customer Intelligence Tools

Top 15 Customer Intelligence Tools

Customer intelligence (CI) keeps your business moving forward, protects your brand health, and encourages brand loyalty. It’s basically everything. And we are going to explore the top 15 customer intelligence tools that should be on your radar to keep this capability...

How to Make Your Brand Trend in the News

How to Make Your Brand Trend in the News

Hands down, the easiest way to make your brand trend in the news is to run afoul of public opinion or embezzle money. However, the goal here is to trend in the news and build your business, not tear it down. And that’s a little more difficult. There’s no magic...

7 Important Social Media Marketing Metrics

7 Important Social Media Marketing Metrics

In our global economy, the diversity of audiences has made the marketer's job more difficult. Staying on top of trends, avoiding consumer intelligence pitfalls, and pinpointing the ever-changing voice of the customer are critical skills – and so is measuring your...

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