Next Level Work: Smart Tech with Sentiment Analysis
Carol Feigenbaum |
 06/19/17 |
3 min read

From the invention of the assembly line to the present, technology has done wonders to make our working lives easier. As workplace tech evolves, sentiment analysis will play an even greater role than it already does. We’ll talk about why in a moment.

First let’s consider how innovations in areas like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) will leave the current standard of digital technology in the dust:

Automation will continue to expand

Anything done by a computer can be leveled-up by adding AI into the mix. Instead of simply tracking data to be analyzed and acted on by humans, new “smart” machines could learn to respond automatically, changing the way we manage everything from fulfilling orders to customer care.

Amazon already uses robots – more than 80,000 of them. And their third annual Robotics Challenge offers a prize of $250,000 to whoever can design robots advanced enough to pick and pack items in their warehouses to make “the whole process from placing an order to delivery more efficient.”

Your office could literally be everywhere

And what if you could command your army of robots from anywhere in the world using your laptop, or phone, or Apple Watch – or whatever comes next?

Except for the robots, the ability to work remotely is already pretty advanced – but there’s plenty of room to grow. The thought of sitting on a beach using a new and improved version of Google Glass to sift through information projected into the space in front of you is sweet indeed.

Or what if your social media monitoring tools alerted you to a new, trending flavor idea for your soft drink brand? Maybe you could command a change across “smart” soda-fountains worldwide with a tap of your finger. That kind of instantaneous wish-granting could earn you major points with your customers. It certainly worked for 7-Eleven.

YOU could literally be everywhere

Speaking of wish-granting, AR and VR tech could put the expertise of any specialist within easy reach – for you and your audience.

Say you need to train 1000 new workers, globally, on a new business system. Using AR and VR technology your entire workforce could experience the same training at the same time. It might sound far-fetched, but 3D interactive simulation training is laying the groundwork for this exact model – largely because today’s tech-obsessed workers demand it.

But more than that, imagine your top product designer being able to virtually appear at your factory the next continent over, and brainstorm new ideas as if they were sharing physical space.

Or your technical support department being able to virtually visit a consumer’s home and walk them through a complex set-up procedure. Not only would it be faster, but you’d save all the costs associated with an actual visit – not to mention the time spent getting there.

These are very real possibilities – and just the tip of the iceberg. Throw some drones into the mix and we’ve got a party. At least, we do if consumers are on board with all these ideas.

Consumers will still be the ultimate bosses

No matter what innovations become the latest fads, consumers will be the final judge of their worth. Not every technological convenience will make sense to every audience – so you need to know where yours stands.

Chatbots are a great example of an innovation that works well in some situations, but not in others. The aforementioned drones are another. They seem cool, and have amazing potential – but to many people they’re super creepy.

Real-time sentiment analysis will keep your brand or business apprised of consumer opinions as you adopt new tech moving forward. It’ll be your job to decide what action to take.

Some ideas take longer than others to be embraced by the mainstream. Understanding sentiment lets you address the right issues at the right time and in the right way  – whether you need to give consumers time to adjust to new ways of doing things, or go back to the drawing board instead of investing too much in an idea that will never be accepted.

That’s working smarter – no matter the tech!

Have you seen all our sentiment analysis tools can do for your brand? Reach out for a demo!

Image from Kārlis Dambrāns



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