NetBase Quid® Named as a Leader in 2020 Forrester Social Listening Platforms Wave

Kimberly Surico |
 11/11/20 |
3 min read

NetBase Quid continues to deliver brands, agencies, and consulting firms the most advanced consumer and market intelligence insight available. As part of this effort, we have exciting news to share with those seeking data, analytics and reporting excellence!

Being counted among the select companies that Forrester invited to participate in its The Forrester Wave™: Social Listening Platforms, Q4 2020 Report is an honor in itself.

Evaluating The 10 Most Significant Vendors

Only the ten most significant vendors are identified and invited to participate. The report utilizes a 36-criteria evaluation of social listening platforms. And it shows how each provider measures up and helps B2C marketers and business insight professionals select the right one for their needs.

We are proud to report that we’ve secured a position as a leader.

As a recognized global leader in consumer and market intelligence, NetBase Quid was named a leader in The Forrester Wave™: Social Listening Platforms, Q4 2020 report. NetBase Quid was among the three highest scores in current product offering category, with the second highest score in the data criterion, and among the highest scores in the analytics and reporting criteria as well as the top scores possible in innovation roadmap, execution roadmap, and performance criteria within the strategy category.

“Being ranked as a leader in Forrester’s Social Listening Platform Wave report is a testament to the dedication of the entire NetBase Quid team. The merger of NetBase, and Quid, enables us to deliver an end-to-end consumer and market intelligence platform that is faster, more accurate, and more actionable,” said Paige Leidig, Chief Marketing Officer of NetBase Quid. “It’s a tremendous honor to be recognized by an esteemed research firm like Forrester.”

NetBase Quid Merger Creates Multitude of Options for Users

According to the Forrester Report, “NetBase Quid’s platform is deep and gives users a multitude of options to slice and dice and drill down via filters like Topic Tuner to exclude spam, a library of preset themes, and folders of dashboard templates (including common topical ones like COVID-19).”

A key takeaway from the report states “ingestion of social media data has become table stakes. Leading vendors are seeking enterprise-wide appeal by expanding their scope to non-social and proprietary data. Vendors that can provide advanced analytics, brand measurement in visualizations, and broad technology integrations position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers.”

The report further recognizes the NetBase and Quid merger in early 2020, which created a collection of new and enhanced products.

New & Enhanced NetBase Quid Products

The report mentions new and enhanced offerings, including NetBase Enterprise, NetBase Pro, NetBase News, AI Studio, Quid Pro, and Quid Social.

And then, NetBase Quid goes further with image and video analysis in the core listening platform, “social mood” to pinpoint emotions in AI Studio, and conversation cluster and theme visualization in Quid Social.

Overall, as the next generation consumer and market intelligence platform, NetBase Quid works hard to continuously improve our offerings and deliver contextual, real-time insights that:

  • Reveal business trends
  • Create authentic opportunities for brands to connect with consumers
  • And help the enterprise understand the story behind competitors and the market

Our next generation artificial intelligence processes billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data-driven decisions accurately, quickly and efficiently. There’s a reason why NetBase Quid is a trusted partner of so many leading businesses – many reasons, actually. Reach out for a personalized demo and we’ll show you why!

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