If there’s one lesson that brands and agencies can take away from 2020, it’s that social media analytics have never been more critical in successfully navigating turbulent times. With that in mind, we are proud to announce our social listening and market intelligence.
Best of all? The event is virtual this year – and absolutely free!
Our online world is in a constant state of flux which underscores the importance of staying ahead of emerging trends and avoiding pitfalls. And as we move deeper into the holiday season there’s no time like the present to sharpen your social listening skills and make the most of it. We have a wealth of informative sessions lined up, so you definitely don’t want to miss out. Let’s take a quick look at what you can expect from the program this year.
NetBase Quid LIVE 2020 EMEA
Make sure to mark your calendars for November 17th and 18th as we kick off our two-day event filled with insights from industry leaders from around the world. We’re starting things off at 9 a.m. Greenwich Mean Time (GMT) with keynote speaker Warren Knight, leading authority on digital leadership and creator of Think Digital First. He’ll be speaking on the Future of Your Digital Customer wherein he’ll share his insights into the thought processes of digital customers going forward and the digital transformations that organizations must embrace to reach them effectively.
NetBase Quid CEO Peter Caswell, and President Bob Goodson will speak immediately following at 9:45 a.m. GMT on the innovations that NetBase Quid has brought to the table in bringing the future of consumer and market intelligence into the present. We’ll also have sessions from industry leaders that you can’t afford to miss including: Hotwire Global, Publicis Media, Furia eSports, MetrixLab and more.
The Evolution of Market Narratives in 2020
This year has been a year of incredible highs and lows throughout industries worldwide. Uncovering the narratives within the global conversation that inform strategy is instrumental for brands setting themselves up for success. And sharpening your social media analytics to zero in on these target conversations and the intel they provide is vital to that end.
Join Pierre Dongo-Soria, senior investment strategist at HSBC Global Asset Management as he explores key market movements and the insights they provide for successful investments. In this session, Pierre uses recent market movements to explain how the investment process, and design of asset allocation strategies can be enhanced by measuring and tracking market narratives.
A New Framework for Quantifying Customer Satisfaction
As throngs of consumers have increasingly relied on ecommerce to thrive throughout the pandemic, their online interactions with brands have skyrocketed. That being the case, it’s more important than ever that brands and agencies get the consumer experience right from the start.
Join Dieu Ly Tran, research & market intelligence analyst for Lufthansa Innovation Hub, as she speaks on how companies can identify consumer need, and strategically implement their action plan by objectively quantifying consumer feedback in real-time. Additionally, she’ll also introduce a framework for making strategic moves on the customer feedback that you uncover in your consumer intelligence.
Other impactful sessions that we have lined up for our day one agenda include:
- From Analytics and Strategy to Execution: How to Launch an Amazon Bestseller and Successful Start-Up
- Data Exploration: Exploring Hidden Patterns in Data
Day Two Overview
Our day two agenda promises to be another action packed day of industry insights that you do not want to miss. We are proud to host another round of sessions led by industry experts from: Lloyds Banking Group, NetBase Quid, SAP, McCann Paris and many more.
You’ll have plenty of choices to make as we offer two sessions to choose from during each time slot throughout the day. We’ll kick off day two at 9 a.m. GMT with your choice of the following:
Our Journey with Data Visualization: How We’ve Applied Innovative Methods to Data Analytics in the Corporate World
Join Lucy Cording and Ross Williamson from Kekst CNC as they share a look at how they’ve used Quid Pro and Quid Social to understand the reputational challenges their clients have faced over time. They will also cover the application of data visualization in crisis detection and recovery, in addition to proactive reputation management.
The Marriage of Insights, Storytelling & Measurement
With budgets under increasing pressure, the expectation for campaigns to have real business impact is higher than it’s ever been. Andy West, group chief development officer at Hotwire Global discusses how the marriage of social insight with creative storytelling can help agencies and clients measure the yield of impactful stories spread across earned media channels.
For more information on all of our available sessions, be sure to check out our full day two agenda which includes the following; just to name a few:
- The BI Connector: Sophisticated Insights that Improve Business Agility
- How SAP Turns Customer Win/Loss Insights into Action
- The Importance of Understanding Consumer Relationships with Your Brand
- Next Gen AI: Identifying Consumer Trends to Uncover New Opportunities
NetBase Quid LIVE 2020 Solutions Showcase
This year has really moved the needle on forward thinking and innovation. And we’ll be showing brands and agencies how it’s done with our NetBase Quid Solutions Showcase. Be sure to stop by to see the latest NetBase Quid products in action and learn how our innovative solutions can keep your brand ahead of the competition. The showcase will be available both days of the conference from 1:15 p.m. – 3:15 p.m. GMT.
NetBase Quid LIVE 2020 EMEA promises to be an eye-opening journey full of actionable insights into innovation that is sure to sharpen and invigorate your social media analytics. The event features 16 sessions and 21 speakers from some of the world’s leading brands making this an event you don’t want to miss. And there’s no reason to, since we’re offering it free for 2020!
Since the event is virtual this year, you can forget about the travel arrangements too – simply head over and register today.