Announcing NetBase AI Studio – It Changes Everything You Know About Analytics

Kimberly Surico |
 06/25/19 |
5 min read

Announcing NetBase AI Studio – It Changes Everything You Know About Analytics

For anyone who’s ever wondered how it must have felt to be an Apple employee in the days before the iPhone was first released… we have an idea. With the announcement of our new Next Generation Artificial Intelligence Platform, we’re feeling the same level of “this is about to change the game” excitement.

Drumroll please… Introducing NetBase AI Studio! The world will never be the same.

What’s the Big Deal?

It’s sort of like trying to impress a Blackberry owner back in 2007 – it feels like we’re already there. But iPhone users and Apple changed everything and never looked back.

And that’s what we’re doing now.

With the release of NetBase AI Studio, our always-on approach to rapid innovation makes us the first social analytics provider to market with this revolutionary AI product.

And here’s everything this next-level social intelligence solution can do – and why we know you’re going to fall in love . . .

Unparalleled Efficiency and Flexibility

AI Studio delivers unsupervised theme discovery within existing topics and saved analyses. This helps analysts to find insights with less effort.

And unlike other AI platforms, which require on-going manual training and retraining, NetBase AI Studio is the industry’s first fully-automated, next generation artificial intelligence platform for unsupervised learning & discovery.

Let’s get more specific about this. Older (ahem, outdated) AI technology requires ongoing manual training and retraining of user-directed machine learning systems. Additionally, you have to know what you’re looking for in advance. This is far from ideal, since some of the best data out there comes from the surprises you discover along the way.

Also, problematic: training of lesser tools’ machine learning engines is limited to a small sample of user selected posts – which also bypasses the potential of those surprise discoveries. And they’re limited to social media posts only. With so much information available in blogs, forums, news outlets, and review sites, that’s leaving a lot of data on the table.

Worst of all, these are black box solutions that don’t allow you to see what’s driving the data. So, if the insights uncovered don’t really line up, you have no way to audit and find out if they’re truly on point. Trusting the accuracy of something that isn’t transparent is ill advised.

That’s why NetBase AI Studio relies on the newest artificial intelligence technology to power our groundbreaking solution. It’s the first fully-automated, next generation artificial intelligence platform in the industry, enabling unsupervised learning and discovery by the solution itself – to deliver both the obvious and the unexpected insights.

It analyzes all sources of customer experience data, including social media, ratings and reviews, and internal data sources as well. And your results are transparent and auditable – so you always know exactly what they mean.

This is super important when you see a trend that doesn’t seem to jibe, or other analytics that contradict what you think you already know.

For example, using AI Studio to uncover insights on Impossible Foods’ Impossible Burger reveals several conversational themes worth exploring:

Of course, their partnership with Burger King on their new Impossible Whopper is being talked about, and the burger is being compared to other non-beef burger competitors, but what are the surprises?

Themes like “GMO,” “cancer-causing,” and “glyphosate” are concerning. Also, of note, the claim that the plant-based burgers are not actually vegan due to the company testing on animals:

Obviously, this intel is valuable, especially when you can run AI Theme Discovery on any topic or saved analysis to rapidly discover other emerging themes from conversations around your brand or category. Here’s just some of what you can discover:

  • Emerging crises
  • Trending events
  • New ads and promotions
  • Reactions to media, entertainment
  • Rising influencers and sub topics
  • Vertical, industry specific terminology

Other Social Analytics Tools Providers Just Aren’t There Yet

Other social analytics providers may claim to have AI capabilities – but often that means they are using a single AI modality to supplement tools that are still lacking by comparison.

NetBase Next Gen AI solutions comprises all AI methodologies – machine learning, deep learning, and expert systems – each technology expertly placed where it will drive performance and return best analytics data available.

And because we’ve always been innovating and building to this point, we didn’t need to reinvent the wheel to incorporate AI into our platform. Other solution providers can’t do the same. And their customers will face the hassle of on-boarding all over again or migrating to a new platform. All of that to end up with data that isn’t nearly as robust, nor cohesive – and can’t be verified, and all in all creates more work for the user. Yikes.

That’s exactly why NetBase’s AI framework was designed for continued rapid innovation. Because we know the future always arrives sooner than planned – that’s why we’re recognized as the most reliable data in the industry.

Our data is also 3-5X more accurate than our competitors, and it’s all transparent for easily verifiable results. You’ll always know exactly what you’re looking at, and why.

What else puts us ahead of the competition? How about:

NetBase Nearest Competitor
4.4 sec Search all data from 2008 to now 20 sec Search all data from 2008 to now
650 million new posts added per day 496 million new posts added per day
2,000 logo library (& growing) In-house image analytics 500 logo library In-house image analytics

And that’s just the tip of the iceberg.

Why the Time is Now

Our vision has always been to deliver data that matters to brands. That has come to mean real-time customer experience analytics that support all the facets of operations, like:

  • PR and Communications
  • Brand Management
  • Digital Marketing
  • Sales
  • Retail & E-commerce
  • Customer Care
  • R&D and M&A

And so much more. We’ve always been committed to innovating to uphold that vision, and AI is where the industry is going. Scratch that – it’s where the industry is.

Though it’s relatively early in the game, we’re already seeing executives embrace AI and all it offers – 75% of executives believe AI will enable their companies to move into new businesses, and 85% believe AI will allow their companies to obtain or sustain a competitive edge.

However, many find it hard to trust AI solutions – which is understandable given the limitations and challenges old AI solutions.

NetBase AI is different…

And we’re only taking things further.

NetBase AI is both process based and project based – so you can have ongoing monitoring, auto-discovery and alerting happening in the background, then take action in current topics. Or you can choose to run theme discovery, create themes/audiences/topics, and begin monitoring when you’re inspired to do so as brand needs dictate.

Here’s how that looks.

Process-based use cases:

  • Receive Predictive alerts for sudden changes to sentiment and mention volume – like Lloyds Banking Group
  • Identify changing audience behaviors, preferences, and attitudes – like Hulu
  • Uncover emerging themes and authors in a given topic or conversation – like the International Peace Institute

And more! Now for some project-based use cases:

  • Discover new or underserved audience segments – as Arby’s did
  • Find category whitespace, validate the market’s new product launches – as 113 Industries does
  • Identify key influencers based on topic, theme, affinity, and relevance – like Intermark Group
  • Understand who is driving a given conversation (i.e. activists vs. Influencers) – like Octagon

Brands have already been excelling using NetBase AI-powered insights – and we can’t wait to see where they go when we introduce the next wave of AI Studio features, like Social Mood Spectrum:

And who knows what we’ll discover along the way? One thing we know, we’ll keep innovating at the speed of social – while delivering speeds 5X faster than other solutions. And we’ll practice what we preach – taking in what our customers and audience want and need, and giving it to them and then some.

We don’t know how to operate any other way.

Are you as excited as we are about NetBase AI Studio? Schedule your demo today! 

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