Top 10 Market Intelligence Tools of 2021

Brands need market intelligence tools that will inform strategic decision-making across their enterprise. There is a lot of data out there that can help, but much of it is disparate and unstructured. As such, you need market intelligence tools that can not only scoop it up but package it in a way that makes sense. In that vein, we’ll touch on the top ten market intelligence tools of 2021 that’ll help your brand make sense of it all.

2021 how to measure social analytics roi

Here are the market intelligence tools you’ll want to take into consideration to stay ahead of the competition:

  • NetBase Quid
  • Crunchbase Pro
  • Craft
  • HubSpot
  • Trustpilot
  • Ontolo
  • Owletter
  • Muck Rack
  • Tubular Intelligence
  • Intricately

Market intelligence tools are in hot demand for businesses looking to have a healthy overview of their market landscape, as these statistics suggest:

  • Globally, the business intelligence market is expected to grow from $23B in 2020 to over $33B in 2025, demonstrating the adoption of AI by brands to develop their market intel strategies.
  • Data analytics built from top-tier market intelligence tools yield actionable insights that make decision-making up to 5x faster.

Let’s jump into those market intelligence tools making a difference for brands in the marketplace!

NetBase Quid


NetBase Quid is the perfect balance between market intelligence and consumer analysis. An industry leader in artificial intelligence (AI), this market intelligence tool offers the most flexibility of any competitor. It provides up-to-date data from a wide variety of sources, including social media, news and blogs, forums, patents, and market and investment trends by company.

Crunchbase Pro


Whenever you’re looking to augment your brand with outside help, then Crunchbase Pro is worth consideration. This market intelligence tool allows you to match your needs, leverage buy signals, and identify prospects positioned to make a deal. With their alert functionality, you can also keep tabs on public and private companies, market and industry trends, and newcomers of interest. It’s a superb option for augmenting your brand’s M&A intel.


craft-for-supply-chainWith supply chain issues straining brands across the globe, you need solutions fast. Craft markets itself as a supplier intelligence platform aimed at helping you work out the kinks. This market intelligence tool offers verified intel to provide brands with comprehensive and accurate supplier data. Additionally, Craft offers proactive monitoring so your brand stays up to date with issues that could affect your supply chain.


hubspotNot every market intelligence tool needs to take a holistic look at a segment of your industry. Case in point, HubSpot is all about you. But – used in conjunction with your other market intelligence tools, HubSpot is an excellent resource to help take you in the direction you need to go. The platform offers hubs centered around marketing, sales, service, CMS, and operations, so you put legs to your market research insights.



Customer reviews are one of those examples of disparate data sources that your brand needs to get a handle on. Not every customer comes to your website to leave feedback, so you need a market intelligence tool to do the heavy lifting for you. Consider Trustpilot to be an aftermarket solution for consumer reviews that offers tools to win more reviews, promote feedback, engage with customers, and analyze your results.



If you want to keep an eye on your competitor’s advertising performance and see how you stack up, this is the tool for you. WhatRunsWhere provides brands with digital advertising intelligence around their ads and those of their competition.

In a nutshell, it allows you to see which ad types are doing well, where traffic is best, specific ad performance, landing page impressions, etc. It’s a market intelligence tool that can provide critical intel for tracking the other guy’s ad campaigns – as well as your own.



Ontolo is a market intelligence tool that builds on your market research insights to uncover potential contacts, URLs, and prospects for any marketing situation – and it does it fast. Whether you’re discovering data for link building, SEO, advertising, or to gain competitive intelligence, Ontolo does these and much more. Speed to insight is the name of the game, as their tagline suggests – “detailed research for time-crunched marketers.”



Email marketing is still one of the most effective ways to engage your consumers, and everybody knows it. As such, Owletter is a unique addition to your market intelligence tools as it helps to disclose your competition’s email strategy. All you have to do is get on a competitor’s email list, and Owletter does the rest. It’s email analytics on your competitors that reveals profound insights for your decision-making strategy.

Muck Rack


If your market intelligence tools are skimping on media analytics, then give Muck Rack a look. The platform not only helps you monitor news, broadcast, and social media, but also keys you in on relevant journalists and media outlets so you can raise your brand visibility and grow your share of voice.

Tubular Intelligence


Tubular Intelligence is unique among the market intelligence tools we’ve covered so far. That’s because the platform delivers the intel you need to decipher your video performance across the web as it contrasts to your competition or your market segment. As we all know by now, video is king, so having this tool in your arsenal is a great idea to keep you on your game.



With the digital transformation sweeping the planet, why not keep tabs on how others utilize their cloud infrastructure? Intricately is a market intelligence tool that does just that. The platform analyzes competitors’ cloud usage and provides feedback on essential metrics such as products used, how much they’re spending, renewal data, and usage specs. Intricately is another brilliant way to maintain a holistic viewpoint of your market landscape and where you fit within it.

If your market intelligence strategy isn’t cutting it, reach out for a demo, and we’ll show you how our world-class market intelligence tools can put you out in front of the competition.

2021 how to measure social analytics roi

NetBase Product Line

Premier social media analytics platform

Tailored platform for growing businesses

Expand your social platform with LexisNexis news media

The power of social analytics for your entire team

Customer experience analytics platform

Out-of-the-box integration with other data sources

Actionable data to drive your business decisions

AI, Image Analytics, Reporting Tools & more

Product configurations to meet all needs

Quid Product Line

Media analytics and market intelligence platform

Enrich your media analytics with social data

Media coverage for historical & real-time monitoring

AI algorithms, NLP, data sources, and visualization

Tailored, configurable solutions