This is one technique among a series I’m covering on conversation mining for lead generation.
Who was it that said “The enemy of my enemy is my friend”? I don’t remember, but it’s a great point for lead gen. In any given product category, you’ve got 5-15 competitors, each of which has detractors complaining out in social media. They’re practically begging for a better product, so why not target them? To apply NetBase to the task, simply set up a topic for each competitor and then filter for negatives, sorted by time. Get more sophisticated by targeting not just all negatives but those specific complaints your product or service excels at. For example, if your brand is Netflix, you can look for people who are complaining about Redbox not having a particular movie – and remind them that Netflix has a much wider selection.
Thinking about your own business, what are your competitor’s detractors complaining about in social media? On what points do you excel and your competitors fail?
To discuss how this or any of the other social lead gen techniques from the series could work for your specific case, please contact NetBase (firstname.lastname@example.org) for help assessing your requirements.