Independent Research Firm Cites NetBase as a Leader in Social Listening Platforms Report
Carol Feigenbaum |
 08/22/18 |
3 min read

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We don’t do what we do for accolades, but sometimes – while solving brand challenges with social analytics tools – we receive them anyway.

Thus, we’re honored NetBase was among the select companies that Forrester invited to participate in the Q3 2018 Forrester Wave™ Social Listening Platform Report.  In this report, NetBase was cited as a Leader in Social Listening Platforms.

“Leader” is the highest wave achievable in The Forrester Wave™, followed by Strong Performers, Contenders and Challengers.

Evaluated on the merits of Current Offering, Strategy, and Market Presence, NetBase received high marks for:

  • Data Sources, Quality, and Processing
  • Reporting
  • Platform Functionality
  • Integration
  • Customer, Product, and Pricing Strategy
  • Revenue
  • Customer Base and Growth Rate

Additionally, NetBase received the high scores in the Strategy category, the top score in the integration criterion, and high scores in the data quality and reporting criteria. View the full report here.

Our Strengths Are Your Strengths

We know brands today need any edge they can find to compete and thrive – and that means data must be quickly accessible, and easy to digest. Everything we do is in service of these imperatives, so it’s nice to be recognized for these offerings. As the Forrester report states, NetBase:

  • “delivers holistic social listening and voice-of-the-customer (VoC) analysis”
  • “combines social data with non-social customer data (e.g., surveys, focus groups, and ratings and reviews)”
  • “aims to empower users of all sophistication levels by enabling easy queries using only keywords, handles, or hashtags, with no Boolean operators required”

Why are such features important to us? Because as Forrester notes, “Despite companies’ eagerness to combine social data with other data sources and apply it to far-reaching use cases, marketing still primarily owns and uses social data in a silo.”

Because we know social data can do so much more for brands and businesses of all sizes, in all industries, we strive to share strategies and success stories illustrating these varying use cases. Here are some of our favorites:

Moxie Slows Chick-fil-A’s Roll – and Increases Brand Awareness by 46%

Okay, it wasn’t a roll – it was a stack of biscuits. Dripping in honey. And it was the most engaged GIF content the agency ever created for the restaurant chain. How’d they do it? They used NetBase to identify content getting buzz, and tweaked it for their target audience – winning breakfast in the process.

chick-fil-a breakfast tweet

International Peace Institute Experiences Massive Social Growth – Without a Marketing Budget

When your work is important, but you’re surviving on a shoestring budget, getting accurate insights on the first try is crucial. Using NetBase, the IPI finds topics worth covering, along with the right influencers to share their research for maximum organic reach. They also Increased their social followers from 40,000 to 78,000, experienced 1284%, growth on their Global Observatory Facebook page, and participated in a story partnership with Snapchat.

International peace institute tweet

A New Audience Segment Inspires a New Sandwich for Arby’s

Though famous for their roast beef, Arby’s wanted to remind diners they offer a lot more via the new slogan, “We have the meats!” On a mission to differentiate, they also wanted to find unique offerings unavailable at similar quick-serve chains. Using NetBase audience analytics tools, they found a new segment in deer hunters – inspiring a limited edition venison sandwich for a built-in audience.

Arby's tweet

The Praise That Matters Most

We love when independent research firms like Forrester give us props for doing what we do. We also love when our customers share their successes, and work hard to innovate and adapt to every new challenge. That has always – and will always – be our goal. Thanks for noticing when we achieve it.

Want to learn more about how we help brands use data across their organizations? Get in touch and we’ll show you, one-on-one.



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