As social media continues to permeate into more areas of our lives, it’s becoming a platform for national and even global conversations about world news and major entertainment events. Super Bowl XLIX was no exception, with one of the highest levels of social media engagement to date. Because of that, the so-called “winners” and “losers” of the Super Bowl extended beyond the players on the field, and can be applied to the halftime performers and Super Bowl advertisers.
Liz Claman of Fox Business Network’s “Countdown to the Closing Bell” reported on these social media winners and losers, and turned to our very own Peter Caswell for expertise on which brands came out ahead and which failed to impress, based on NetBase’s Brand Passion Index ™.
Joining Peter was Lance Ulanoff, editor-at-large for Mashable. Together they discussed the more than 13 million mentions that took place in the 24 hours after Super Bowl kicked off.
Watch the segment to see for yourself who they deemed the winners and loser of Super Bowl XLIX.