11 Top Image Recognition Online Tools

Consumers use more than text to communicate things they like, love and hate. In fact, they may talk about you in those terms without ever mentioning your brand’s name. And they do this by posting images. Let’s see how that looks – literally!

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If your current social media analytics doesn’t provide image recognition online tools, then you’re certainly missing out on a lot of intel. Let’s begin by exploring some stats that support the need for image recognition:

  • 2 billion images and 720,000 hours of video are shared daily online.
  • In Q4 of 2021, Instagram, the top image-based social platform, was the most downloaded app
  • Two thirds of shoppers prefer customer photos from brands on social media, rather than professional shots. Finding these can be difficult without image recognition tools.
  • 60% of consumers are more likely to consider or contact a business that has an image show up in local search results – so, locating top trending and consumer approved images could be critical to winning attention.

There are many ways that image recognition online tools can advance your consumer and market intelligence efforts. Let’s dive into how this looks below!

Image Recognition Prowess

Social media users are uploading photos of all kinds onto their preferred social platform. These images can be anything from their dog, their favorite shirt, the food they ate, or the last place they vacationed. And these images are telling. They reveal what’s important to consumers, even if they don’t say, or type It out. A picture is worth a thousand words, and in marketing that can translate to cash money.

Image recognition searches innumerable images online to provide a complete picture of how a brand is tracking. And it does this by utilizing a subset of social media data analytics that uses artificial intelligence (AI) to process images for relevant, illuminating information. With so many images uploaded to social media daily, using image recognition to mine for photos of brand logos allows you to keep track of how these images impact your brand health.

And since many photos capture logos that aren’t explicitly mentioned in the post’s text, adding image recognition online tools to your social listening efforts will only increase the precision of your brand analysis.

Image recognition helps your brand with:

  • Logo recognition – Discover how your logo is being used or represented. Also, uncover trademark infringement.
  • Crisis Management – Maybe a consumer is talking about your brand without specifically saying your name. However, your product is pictured. If they’re unhappy, this is a great chance to build a bridge and fix what’s wrong. The faster you act, the better, as negative news travels faster than good – especially online!
  • Product Innovation and Marketing – Consumers use products in many ways, and some of those ways can be packaged and sold! Maybe your mineral water is being used in a specific mocktail that’s trending online. Uncovering emerging trends using image recognition could help inform your team on new ways to market, or help you create and new line of mocktails you already know your audience will love.
  • Locating User Generated Content – Another consumers endorsement is better than your well-lit professional photo. And that’s because consumers trust posts by other consumers more than brands. Locating UGC could prove to be a pivotal point in your marketing.

Not only this, but image recognition online can help you locate graphics already loved and favored by consumers, so you’re sure that your ad or content will pop!

With that, let’s take a look at some of the top image recognition online tools out there.

NetBase Quid®

netbase quid

This social listening and market research tool is the whole enchilada! It has everything from detailed demographics, product innovation tools, consumer behavior analysis, competitive benchmarking and so much more. With its image recognition capabilities, your brand will always have a handle on consumer perception and overall brand health. It helps you grow and maintain a positive image.

Using NetBase Quid’s image recognition online tools brands can:

  • Make sentiment analysis more complete. Images show a consumer’s enthusiasm, and even one hashtag can offer a window into consumer emotion.
  • Identify better sponsorship partners. Partnering with the right events or people can increase your brand awareness. NetBase Quid® allows you to view engagement surrounding brand sponsorships to evaluate this as you go.
  • Assess the value of potential influencers by monitoring engagement metrics.

As an example, once you’ve entered your topic, you’ll head to image analysis. Popular media which is trending can be seen and sorted by total engagements, reposts, replies or comments, and by date. Here we have popular media where Dunkin’ Donuts is the topic:

Exploring these images further will help brands understand how they’re being represented and talked about, which then informs them in marketing strategy and brand health. There’s a lot more to be explored here, this is just the tip of the NetBase Quid® iceberg.

Clarifai

clarifai

With this image recognition online tool, you can search for images using other images! Sound confusing? Allow us to clarify.

Sometimes when trying to use a search engine to help you find a particular image, it can feel cumbersome and the results are anything but accurate. With Clarifai, you simply choose similar images and tell the tool what to do.

For example, if you wanted to locate more posts or images of your brand X dog collars, you might use an image of a dog wearing it and chasing Frisbees in a park. You’d simply upload the photo you have and then search. It will return with other images categorized into smaller segments such as Brand X, Frisby, Park, Grass, Dog, or Trees.

Though this is a great tool for discovery, it doesn’t offer much image analytics past that.

Visua

visua

Visua’s logo recognition tool is designed for tech companies, ad agencies and brands. It boasts seamless integration into most pre-existing platforms. Just input the logo you’re looking for and this tool will provide basic binary present/not present intel and identify objects it’s found on. However, you can opt for a more detailed analysis which provides intel on the logo found such as size in frame, position in frame, share of voice, time on screen (for video), etc.

Visua doesn’t seem to provide details on sentiments surrounding the image or other finer details that are definitely important regardless of purpose.

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EyeEm

eyeem

Sometimes, you don’t need to search your logo, but rather need to find stock images that resonate with your audience. Images increase engagement, after all. People not only want to look at pictures, but they love sharing them. The right photo in your social post or ad could generate a lot of consumer love and brand awareness for you.

EyeEm image recognition online tool brings a different twist to image recognition. It provides royalty free photos for purchase which have already been analyzed for consumer approval. You can also see attached hashtags for the image to use in your own post.

eyeem2

eyeem3

Additionally, content with images receives up to 40% more shares than content without pictures. This is a good tool to have in your marketing belt.

Google Reverse Image

google

Sometimes an image spreads through social media like wildfire. And this is fantastic if it’s all good stuff about your brand. But using UGC in a social media post gets weird if you don’t know who to credit. Google reverse image search can help you identify the original poster.

Likewise, if the post is negative, you’ll need to kibosh it quickly. If you hope to set things right with them, locating the original post could be vitally important. It shows your consumers that you care about them, not just as a group, but individually too.

Google’s reverse image search may take a little elbow grease, but if you don’t have another option, then this will do the job!

Locobuz

locobuzz

With image recognition online, you really want your tool to do more than locate images. You want a tool that’s a bit more intuitive and digs deeper than mere image identification. Where some of the tools we’ve mentioned just scratch the surface, Locobuzz peels back some layers for the user. This tool analyses logo and brand images, uncovering users’ perceptions regarding their brand logo, brand activities, and its reputation simultaneously.

Once images are found and dissected a bit, they are placed in a social feed which continuously updates images relevant to your company, making discovering UGC easier.

Microsoft Image Processing API

microsoft-image-ai

Machine learning is paramount to any good analytics tool, especially when it comes to image recognition online. Microsoft, as usual, is staying ahead of the curve. They incorporate machine-learning tools to locate images, videos and digital documents for extraction.

It can spot up to 100 faces in a single image, recognizing attributes such as age, sex, emotions, pose, make-up, and facial hair. It can also recognize and separate undesirable content such as pornography and other objectionable imagery, making segmentation easier.

Additionally, it pulls intel on images like color descriptions, content descriptions, digital handwriting, shapes and reveals linked documents as well. These extractions create value for whatever step you need to take next, whether it’s marketing, or product research.

IBM Image Recognition

ibm-maximo

Though you don’t see their name on desktop computers anymore, IBM hasn’t abandoned the sphere, merely mutated to fit the needs of marketers. Like Microsoft, IBM’s image recognition tool recognizes food, faces, age, and gender. It can also uncover related images in a collection.

However, one of the attributes of this tool which stands out is that it’s trainable. What do we mean? Well, a brand can train the tech by creating customized recognition to find fixed sets of categorical images. This way, your brand saves some time when searching, and can get to the meat of the matter faster.

Amazon Rekognition

amazon-rekognition

What doesn’t Amazon do? They do a LOT really well. However, for image recognition online, their tool is basic. But basic isn’t always bad!

Like our afore mentioned tech giants, Micrsoft and IBM, it can detect faces, patterns and objects. The good news is that it can find virtually any image. The bad news, it’s completely dependent on the images you provide it. Meaning if you want to find your brands own logo, you first have to feed it thousands of related photos. And that takes time, but if all you need is photo location, without other analytics such as sentiment analysis, then this may be the tool you need.

imagga

imagga

This is a fantastic tool for image tagging and categorization. Imagga features a library that provides categorizing benefits and managing metadata. Brands can use their Search/Filter tools to locate and manage media files. From there you can also create reports and analyze your findings.

Using their generated tags, will help make sure your using relevant hashtags and staying in front of consumers eyes. This tool is more for marketing purposes and less for keeping an eye on brand perception.

gumgum

gumgum

Gumgum is a bit unique from some of our other contestants, it features a competitive side.

Use this image recognition online tool to compare your brands campaign photos with a competitor’s efforts in the arena.

Gumgum can identify logos and process pictures, even aid in finding the most useful ways to place banner ads. Though this tool doesn’t integrate easily with social networks, it’s perfect for graphic designers looking to one-up the competition.

We’ve talked about some of the best tools out there for image recognition. However, as you have probably noticed, some are only good for finding images and not necessarily analyzing them. Without this deep dive, you’re not getting the whole picture, and could easily miss out on critical intel leading to misinformed marketing. Reach out for a demo and make sure you’re getting the full picture of your brand’s online presence, with NetBase Quid®.

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