During critical news cycles like an election, a PR crisis, an IPO, or now during the Coronavirus pandemic, creating weekly trend analyses can be vital to understanding the evolution in the conversation. This is central to help you identify the key opinion leaders (KOLs), companies, news sources, themes that are being mentioned, and the sentiment surrounding the narrative.
Traditionally, in order to monitor the news narrative, you would have to set up multiple Google alerts and actively monitor the news feeds. Which isn’t sustainable, scalable or time efficient. With Quid, weekly or daily refreshes will enable you to understand what has changed since the last analysis.
You can refine your search based on what areas you’re interested in. For example, an ongoing weekly analysis on the Coronavirus searched for Coronavirus OR Covid-19 and Travel, Business, or Economy. Depending on your question, positioning the search keywords is vital to understanding your weekly analysis.
There are two ways to examine trends over time. The first is to create a news search like the example above. You now have the option to either refine the date range from the last analysis to today’s date, or have the last analysis’ dates through today’s date. The former will give you an unique analysis with news that were only created in the last week- this will give you a clear picture of what has been discussed over this period of time. The latter will have similar themes from your first analysis but you might notice new themes have emerged from the original network.
From there, you can quickly examine themes, company mentions, sentiment, publish count, and KOLs. In one of our weekly analysis, we found that a completely new cluster emerged on travel insurance and we were able to dive into this conversation and pull out some valuable insights.
The Quid product makes it easy to share these insights and views by an easy export feature that has several different formats. This enables you to build out a presentation and just update the images week over week to draw important business insights from the data.
If you are a Quid product user and want to create a periodic news audit around a specific topic, whether it’s daily, weekly or monthly, you can easily do so by following the steps below.
First, identify the specific questions that you need answered
1. What are the largest topics in the conversation?
The largest topics amount for the most discussed themes in the network. By identifying the largest theme, are you able to understand how the overall conversation is connected.
2. What are new topics or clusters?
Identifying new clusters or topics are a great way to quickly identify new themes or conversations that have developed over the last search. You can also measure these new clusters on a scatterplot view to understand how these conversations are being shared and published to gauge popularity.
3. What macro trends emerged in the last week?
Macro trends are newer, smaller topics that sit on the periphery of the network or conversation. These can be interesting areas to dive into to better understand emerging trends.
4. What topics disappeared?
Any topic, large or small that has disappeared from when you last ran your network creates an interesting insight. Why did it disappear? Can you associate any factors for its disappearance?
5. What companies are associated with new or macro trends?
Looking at company mentions for specific clusters is a great way to quickly get up to speed on which organizations are being discussed most in this conversation.
Building A Weekly Trends Analysis In Quid
Create A Query
- Create a new project. Enter Covid-19 analysis, for example.
- Select the news data set.
- Develop a boolean search string, for example Covid OR Coronavirus Or Covid-19
- Include and exclude the right topics, terms, dates, sources, and topic cards. For example we decided to only include media coverage from the US and publish dates from the last week.
- Once you’re satisfied with the query, click visualize.
Curate The Network
Now you’re on the explore phase of the Quid Pro News Dataset. Compared to other analyses, you will want to spend more time exploring the network as the COVID-19 conversation is rapidly evolving.
- Click on ‘Get Started’ to start reviewing the network.
- Use the navigation bar on the bottom right to browse through the network.
- Review the titles of various articles in a cluster to get a sense of the overall conversation in this cluster.
- Review summaries and keywords.
- Click on certain exemplar nodes and read the article description.
- Use this as an opportunity to rename the cluster so that it is meaningful for your analysis. Renaming clusters is going to be key to monitoring conversation.
- Repeat this process for more clusters and make sure to rename clusters so that they’re meaningful for you.
- After you’ve renamed most clusters and you have a good idea of the overall conversation, click analyze to proceed to answering questions.
- You can review additional tips and tricks related to curating networks on Quid University.
- Feel free to browse pre-created views in the filmstrip.
- Click on Advanced Mode ON to access the control panel to create views
- Click on filters. Select to select which clusters you want displayed on the screen.
- Deselect the smaller clusters so that you can focus on the largest topics of conversations. Review the network to understand key insights. For example, impact on human rights related discussion, scams during coronavirus are some upcoming topics of note.
- Save the view so that you can refer to it. Name this view “1. Top trends”.
- While exploring the network, you may have noticed common themes across clusters. For example, several clusters talk about the healthcare system vs several others talk about the financial system.
- We can use Tags in Quid to create a higher-level grouping and identify macro themes.
Create Tags To Identify Trends
- Select the clusters that generally talk about the same topic by holding down the Ctrl + F. For example, clusters related to experimental drugs, test and vaccine development, information about COVID-19 diagnosis and advice on ibuprofen generally belong to the health-related discussion.
- Click on the plus sign
- Type in a tag name
- Hit enter to create a tag.
- Repeat the tag steps for any other tag you wish to create.
- Now that all clusters have tags, let’s group the nodes together.
- Click on ”color by”.
- Click on Tags.
- You will see the network update.
- The coloring legend updates with all the macro themes.
- You will notice that the largest cluster is around policies in response to the growing disease followed by changing business operations. Only 10% of the conversation is focused on testing, vaccines and cure.
- Save the view.
How To Identify Companies Associated With Specific Trends?
Share Your Analysis
- Export the saved views into a desired format.
- Use these images to create custom metrics slides where you can repeat for future pulls.
Rerun The Network Periodically.
- Create a new search in the project folder.
- Make sure to keep the search, inclusions, and exclusions the same.
- Adjust the date range to include today’s date.
If you want a more detailed walkthrough, you can visit our Coronavirus Toolkit at our University or check out our Resource Center. If you have any other questions, you can watch a recorded Quid demo and sign up for a demo on the link.