As Social Media has begun impacting departments outside of marketing, it is crucial to be the first to know what’s being said about your brand online. NetBase is now proud to offer Any Mention Alerts; an alerting capability that allows our customers to know when a defined event occurs so that they can respond appropriately. This new feature is active and available to all NetBase customers. Users can now set alerts to detect any mention of a word or phrase as well as any activity from any account or user, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. In this blog we’ll go over some of the many different ways this new feature can be used.
Competitive Intelligence
Wouldn’t you like to know anytime a competitor mentions your brand or a specific topic that you care about so that you can respond appropriately? With Any Mention Alerts know what the competition is saying online and who they interact with. Leverage your social knowledge to craft targeted marketing campaigns in response to a competitors objections or product launch. See when competitors interact with unhappy customers and directly offer them your alternative for a new sales opportunity.
Crisis Management
Have you ever dreaded that one tweet from an unhappy customer that goes viral? Avoid a PR nightmare with Any Mention Alerts. Be the first to know when someone mentions your product or company negatively and respond immediately. By addressing the issue and affected parties as soon as a problem arises, your company can head off any situation before it even becomes one.
Community Engagement
Don’t miss an opportunity to respond and leverage posts by celebrities and key influencers. By creating an Any Mention alert on mentions of your brand by accounts that have hundreds of thousands followers you’ll be able to immediately see when influencers are talking about you. By responding quickly to a key post you’ll be able to leverage that mention for a powerful marketing in the moment campaign and engage with your audience like never before.
Any Mention Alerts is an exciting new addition to the NetBase platform and we’re proud to offer it to all existing customers. Combined with the best in class Triggered Alerts, Any Mention Alerts gives you the insights you want at the speed you need. To learn more about Any Mention Alerts please visit here.
