Correlating Online Sentiment and Stock Price for Netflix
Mike Baglietto |
 10/12/11 |
< 1

An eye-opening new post by NetBase Chief Evangelist Malcolm De Leo analyzes the correlation between social media sentiment and stock price for Netflix following the company’s controversial decisions about how it would distribute movies and charge customers for its services.

Malcolm’s post investigates how Netflix could have used social media listening and understanding tools to avoid the strong negative reaction to the changes—or at least to react more quickly during the crisis and preserve more brand equity and stock value.

It’s a fascinating read—check it out here.

Also, you can get an even more complete picture of social media sentiment about Netflix by reading this related post by Localspeak, “Love Lost—Netflix, Listen Up!”

Premier social media analytics platform

Expand your social platform with LexisNexis news media

Power of social analytics for your entire team

Media analytics and market intelligence platform

Enrich your media analytics with social data

Social media benchmarking
and competitive intelligence

Data streams & custom KPIs for advanced data science

AI, Image Analytics, Reporting Tools & more

Out-of-the-box integration with other data sources