Leaving aside the jif/gif pronunciation, gifs are increasingly popular with users online. What does the future hold for gifs though and how can brands leverage this media online?

The SXSW event “Behind The GIF: The Future of Online Visual Culture” will likely provide answers to that, as it will be focusing specifically on the how and why behind “platforms like Imgur, Tumblr, and Giphy [that have] propelled the accessibility and ease of sharing images at rapid speed through the communities of the web.”

One thing is for sure – overall sentiment online around the choppy video/visuals is positive – very positive:

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Users are also passionate about their gif usage – they find them useful and want greater access to them. Anyone who’s ever created a gif understands the technology’s utility and frustrations (and if you’ve yet to make one – try it out for yourself here).

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A sampling of the conversation around gifs (below) offers some expected insights:

  • Imgur is the simple solution most people seem to like and it’s intrinsically tied to Reddit. Giphy is the specialty gif site and fan favorite.
  • Instagram does not directly support gifs and probably should!
  • People using tumblr love gifs on tumblr. People not on tumblr view the gifs there as subpar in terms of quality.
  • Pinterest does seem to have much skin in the gif game (and like Instagram, it should probably reconsider that!).

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Online insight also raises questions, like why aren’t there easier gif-making options – and do you think Instagram and Pinterest will capitalize on gifs any time soon? And, the most giffy question: how can Tumblr gifs be at once so good and so bad? We’ll leave you to debate that one.

What are your favorite gif-making sites? And how do you pronounce gif?

NetBase will be at SXSW! Follow us on Twitter for updates throughout the event. 

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